Latitude is a strategic creative agency focused on igniting growth for our clients. As the strategic lead, I consult with clients on how to be special in crowded marketplaces and distracted consumers to design and execute new ways to generate demand. Levers to pull include repositioning the brand from functional to experiential, demand generation tactics to fuel a direct-to-consumer model, launching a new business (naming, website, and P&L creation), or informing the design of physical engagements with consumers. Our Latitude team is second to none when it comes to design prowess, speed to market and focused on achieving specific business outcomes. Brands such as adidas, Camp Chef, Caribou Coffee, FootJoy, Marmot, Quello, Trane Technologies, and Vista Outdoor have entrusted us to support their growth initiatives.

Tippet was established to extend the impact of leaders. I serve clients in multiple forms: * Interim or fractional CMO* Brand and strategic marketing consultant* Manager Training - Consultative Selling Skills | Advance Presentation Skills | Workshop Facilitation. * Leadership Retreats - Coordination and Execution. Often using Fly Fishing as a core activity.Clients have included Carmichael Lynch, Fox Racing, Ergotron, Fallon, Indian Motorcycle, Schermer, and Social Lights.

Hired to lead the go-to-market strategy for the agency and how we serve our clients. Short-lived role due to the financial impact that COVID had on the agency and our clients.

As head of Global Marketing for Ergotron, my role was to create global demand for a broad product portfolio in multiple categories (Office, Healthcare, Education, and Pro Furniture) across multiple customer touchpoints (two-tiered distribution/resellers and direct to customer). With significant competitive headwinds presenting compelling offerings, we modernized the brand look and feel of Ergotron and increased our investment in conventional and unconventional media tactics.The refreshed Ergotron identity was informed through a renewed strategic foundation (Vision, Purpose and Positioning) and resulted in a redesigned logo and global identity system, redesigned website and D2C eCommerce business, Amazon channel, established product marketing competency and an emboldened a 30-person marketing team with a multi-million dollar budget. We implemented Salesforce and broadened the platform into marketing functions (email, sales lead, MQL to SQL) to support a "one-view" vision of our marketing attribution needs. Content marketing was key to generating qualified leads and our thought leadership in ergonomics was sought after by Ergonomists, Safety and Wellness Directors and overall human strategy directions at Fortune 500 companies.

My role with PMH was to work in partnership with the founder to leverage core strengths and our DNA as we created our next version of the agency. Responsibilities included agency strategy and vision, executive client relationships, marketing, business development and people strategy. Clients included:* Sleep Number* Behr* Rooms To Go* 3M* Walmart

My role was to lead the growth of the agency, earn the right with new clients, and work hand in hand with the disciplines at space150 to bring about the strongest ideas that move our clients'​ businesses forward. With digital as the core of the agency since our birth in March 2000, we use in-house teams focused on brand strategy, user-centered design, creative, media planning and engineering to drive business through the ever growing communications universe.Clients included:* 3M* American Express* BI Worldwide* Bon Appétit* Buffalo Wild Wings* Cambria * Coca-Cola* Edwards* Freschetta* Jack Link's Beef Jerky* Josten's* Minnetonka Moccasins* Mrs. Smith's* Nike* Red Baron * Victory Motorcycle

COLLE+McVOY is located in Minneapolis, MN. My role was three fold :: (1) work closely with the our C-Suite/Senior Level clients to help them devise strategic initiatives to take advantage of emerging opportunities - either internally or externally, (2) focus on introducing the agency to brands who we are right for and (3) ensure the awareness of the Colle+McVoy brand is increasing via earned media, social media and on the minds of those who influence agency decisions for marketers. Brand experience includes:* Mountain Hardwear* Indian Motorcycle* Cannondale* GT Bicycles* Schwinn* Mongoose* Caribou Coffee* Mammoth Mountain* Bikes Belong / PeopleForBikes.org* Propane Education and Research Council* Recreational Boating and Fishing Foundation

In honor of my late grandfather, Roger Coleson, The Upper Garden was a non-profit organization I started in the wee hours of the day when I didn't need to work or be there for my family. Through a partnership with a non-profit organization called EMERGE in North Minneapolis, we used the back lot of a vacant gas station to create a raised urban garden for at-risk youth starting in April through August. We challenged the kids to believe in the power of sun, soil and seed - with a healthy dose of patience and stewardship. In the end, the kids reaped what they sowed (literally) and developed a new skill and love for fresh food.

As Principal Consultant, I had the pleasure to interact with the C-Suite and Senior Leadership teams of some of the most admired companies and brands such as: * PepsiCo * RadioShack* Colgate-Palmolive* SpeedStick* Colgate Total* Hill's Pet Nutrition Clients sought future inspiration and brand relevance from their engagement with FPBR, therefore, I lead the teams to engage with clients to help them understand their brand's best future brand based on industry trends, cultural connections and consumer behaviors. We sought to provoke our clients in order to help them challenge the status quo and think anew. Our approach to brand strategy demanded our clients to regard the brand's cultural relevance and resilience in order for it to become a sought after choice for consumers.Faith taught me a lot about culture and the underlying behaviors as well as how to provoke thought to get a group of folks moving in the right direction.

Entered this role in one of the toughest economies for the IT consulting industry. Focused primarily on earning the right with companies like HP, Sony Electronics, Verizon Wireless and Sprint, ousting mainstay competitors such as Accenture, IBM Global Services and Infosys. Overall responsibility was to insert Sapient into prospect client organizations, coordinate teams internally and over deliver to ensure future revenue opportunities. Co-developed two-day consultative selling course for the company and facilitated well over 30 classes that trained approximately 450 across the globe.

I helped craft and facilitate a business development curriculum that was deployed to our business development teams to increase their overall effectiveness in identifying and closing profitable engagements.

Worked with Fortune 1000 companies to help extend their brick & mortal brand into the digital environment. Identified brand attributes and crafted brand strategy for the ditital medium to ensure a common user experience. Worked on branding engagements for Financial Services companies, Retail, and Technology and Communications companies.

Delivered facilitation and workshop training to all new employees. Then transistioned and delivered a 5-day Project Management training course that focused on the techniques and tools used to deliver Fixed-Price / Fixed-Time engagements.

Developed the Northeast Higher Education market for a Franklin-Covey company called Premier School Agendas. Extensive lead generation efforts, travel, and client meetings with numerous key stakeholders.

Coordinated the New Student Programs and events for all Freshman and Transfer students entering the university (approx 8,000 on yearly basis). Collaboration with 25+ campus organizations and departments to provide the services required to successfully orient a new student and parent. Event coordination and management what the core responsibility of this position - along with student advisement.

Serving as the National office's field management team, my responsibilities included traveling to our chapters on college campuses throughout the academic year to spend 2-3 days assessing each chapter and providing leadership training. Therefore, I quickly learned how to build quick rapport and credibility, rapid assessment of the needs of the chapter and "on-the-fly" consulting to address those needs. This is also where I honed my "road warrior" and "how to pack a car" skills.

Worked both in Phoenix and Washington D.C. to assist the Senator in managing issues important to the constituents of Arizona. Specifically managed issues related to Native American affairs, Veterans Affairs, Social Security Administration, and the Family Leave Act. Also provided logistical support to the Senator and his staff for Presidential and Vice-Presidential visits, speaking engagements, and interactions with the communities of Arizona.