Areas of responsibility: Road, Fitness, Urban, Kids, Women's and related ebikes.• Provide direction for overall platform with a firm awareness of the market gaps and customer needs.• Drive business strategy and optimum platform pricing strategy to achieve sales, net margin and SKUproductivity for overall category.• Ensure team alignment on overall category mission and vision for product line.• Global presentation of category vision, features, functionalities to sales and global retail distributors.• Collaborate with Marketing and Sales to develop engaging sales tools, product launch packages, weband social media campaigns.• Direct focus groups for product feedback and refinement.