An accomplished strategic sales leader and general manager with strong industry and stakeholder relationships. Proven experience with iconic brands for an ASX top 100 company. Delivering long-term business sustainability and commercial growth through changing customer preferences, intense competition within a highly regulated environment. Consistently develops and achieves commercial and strategic objectives proven by inspiring high performing national sales functions and positively impacting the business.Proven people leadership skills, restructuring and transforming teams to champion a culture of inclusivity, innovation, accountability and performance to execute commercial outcomes. Strong business acumen, consistently achieving targets, including generating incremental revenue channels and disciplined cost management and reduction. Expertise with mergers, acquisitions and new business, having secured international media rights and strategic partnerships with industry and major groups.Areas of Expertise: -Team Leadership, Engagement & Performance Based Culture-Management of large-scale businesses-P&L with large annual EBIT & Sales-Negotiation & Influencing-Relationship Development -National Multi-Channel Retail Transformation -Structural Cost Effectiveness, Optimisation & Rationalisation-Product & Distribution Digitisation & Innovation -Regulatory Government & Corporate Compliance-Non-Executive Board Director
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State Manager Victoria And TasmaniaDiageo Jul 2024 - PresentLondon, Gb -
Non Executive Board MemberRule Prostate Cancer Feb 2024 - PresentNorth Melbourne, Vic, AuRULE Prostate Cancer is a not-for-profit organisation focused on helping as many men as we can survive and RULE prostate cancer. Prostate cancer is the most diagnosed cancer in Australian men. With over 24,000 men diagnosed each year. Sadly, it is the second highest cause of cancer related deaths in Australian men, with 1 in 6 impacted by Prostate cancer. Every dollar raised for RULE goes to The Australian Prostate Centre (APC) for research, education and complete treatment, support and care of men and their families. -
General Manager VenuesTabcorp Jan 2023 - May 2024Melbourne, Victoria, AuGeneral Manager Venues: TAB VIC, TAS, QLD, SA, NT & MAXReporting to Chief Operating Officer, this role is accountable for MAX business and a multi-channel venue (ex NSW/ACT) TAB retail network. An annual budget of $730m revenue and $220m EBIT with supporting CAPEX and leading a team of 50+ employees. This role was created to transform the workforce, retail TAB network and manage the complex relationships with an extensive number of commercial partners, industry associations and regulators across both TAB and MAX business units. -
Head Of Retail WageringTabcorp Jun 2021 - Jan 2023Melbourne, Victoria, AuHead of TAB Retail Wagering: VIC, TAS, QLD, SA ,NTOperational accountability for the multi-channel retail network of 2,500 TAB venues across shops, pubs, and clubs. Tasked with implementing a unique digital experience in retail to extract greater value from state-based licenses and drive digital market share.Managing a team of 30+ employees with ownership of sales, market share performance growth, OPEX, CAPEX revenue driving and compliance projects accountability with an annual budget of $3.1B sales, $600m revenue and $160m EBIT.
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Head Of Retail WageringTabcorp Jun 2018 - Jun 2021Melbourne, Victoria, AuHead of TAB Retail Wagering: VIC, TAS , SA , NTOperational accountability for the multi-channel retail network of ~2000 TAB venues across shops, pubs, and clubs. Tasked with implementing a unique digital experience in retail to extract greater value from state-based licenses and drive digital market share.Managing a team of 25+ employees with ownership of sales, market share performance growth, OPEX, CAPEX revenue driving and compliance projects accountability with an annual budget of $2.B+ sales and $500m+ Rev .
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Queensland State Sales Manager: KenoTabcorp Sep 2017 - Jun 2018Melbourne, Victoria, AuResponsibility for 1,800 retail venues and digital channels generating $600m in annual sales across Queensland and Victoria. Managed a team of 15 employees and was instrumental in leading the development and implementation of the transformation strategy, shifting Keno from being an antiquated cash-based product with a declining customer base, to appeal to a new audience through digitisation and a new product mix.
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National Partnership Manager: KenoTabcorp Dec 2015 - Jun 2018Melbourne, Victoria, AuAccountable for developing and managing Keno’s strategic and commercial industry and major venue group partnerships (ALH, AVC).Commercial and stakeholder ownership of all Hotel (AHA) and Club industry bodies leveraging to influence policy, regulatory and legislative change to drive Keno performance and ROI. Assigned Keno media and brand ambassador, utilising media training to capitalise on public relations opportunities across radio, television and print.
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Victorian State Sales Manager: KenoTabcorp Feb 2014 - Jun 2018Melbourne, Victoria, AuResponsibility for 1,800 retail venues and digital channels generating $600m in annual sales across Queensland and Victoria. Managed a team of 15 employees and was instrumental in leading the development and implementation of the transformation strategy, shifting Keno from being an antiquated cash-based product with a declining customer base in struggling Victorian market, redesigning sales team org structure and cultural shift driving brand awareness and market penetration.
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Victorian State Business Development Manager:Wagering & KenoTabcorp Jun 2011 - Feb 2014Melbourne, Victoria, Au
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New Business Sales Manager SmbOptus May 2010 - Jun 2011Macquarie Park, Nsw, Au -
Senior Business Development Sales ManagerTelstra Mar 2007 - Apr 2010Sydney, Nsw, Au
David Dicker Education Details
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Rmit OnlineGraduate Certificate In Digital Transformation -
Swinburne University Of TechnologyAnd Related Support Services
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NmitMarketing
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NmitMarketing
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Templestowe CollegeVce
Frequently Asked Questions about David Dicker
What company does David Dicker work for?
David Dicker works for Diageo
What is David Dicker's role at the current company?
David Dicker's current role is Diageo State Manager Victoria & Tasmania.
What schools did David Dicker attend?
David Dicker attended Rmit Online, Swinburne University Of Technology, Nmit, Nmit, Templestowe College.
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