• Circle Tail has seen a 329% growth in giving over the 7 years I have handled their communications and fundraising appeals. I built a new website to facilitate their first virtual fundraising event due to the pandemic and they saw a 10% growth in giving over past years.• Provides creative direction and development, strategic positioning and segmentation, marketing, digital media, data analysis, and website development for new and established companies.• Skilled at using quantitative and qualitative product data to help businesses increase stakeholder value and satisfaction.• Leads proprietary mapping sessions with stakeholders to determine product vision, scope, and customer demand in order to develop effective and actionable marketing strategies that will perform well with the particular platform and technology they are using.• Determines viable solutions for clients’ most vexing business problems.• Manages all stakeholders’ business priorities to ensure strategies stay on target.• Focuses on delivering the highest value to stakeholders.• Adept at omnichannel management of digital media.• Specializes in using customer segmentation, product research, data analysis, and stakeholder input to create all aspects of new product launches, including logos, taglines, websites, social media plans, direct mail pieces, product launch timelines, budgets, etc.• Experienced with using several proprietary programs for databases, customer data, and intelligent technologies, similar to SAP and Oracle.

• Created innovative multi-media systems that increased web traffic by over 1,000%.• 380% gross increase in new Episcopalians over 5 years.• Brought the diocese into the 21st century. Many people on the outskirts of the diocese felt disconnected and under-represented. Mapped out and executed a plan that brought everyone together via a network of interconnected websites. • Generated a statistical model based on data analysis that set priorities for managing resources.• Directed end-to-end management of several software applications.• Developed and executed new technology that allowed for live streaming, electronic voting, and social media for large conventions as well as improved the management of documents, activities, and information for the diocese.• Handled omnichannel management of digital media.• Developed concept, wireframe, content development, and beta testing for an interactive liturgical calendar.• Coordinated work across multiple disciplines.• Developed programs based on quantitative and qualitative research.• Managed the development of a comprehensive asset map, which connected the resources of all the Episcopal churches and organizations across southern Ohio.• Created several dynamic integrated campaigns across multiple media to target the LGBTQ+ community who have been shunned by other religious groups. I also targeted segments who care about the same things the Episcopal church cares about, such as environmental sustainability, human rights, immigration rights, and justice, to name but a few. • Designed & developed an easy to navigate website that incorporates internal & external resources (https://episcopaliansinconnection.org) as well as many smaller websites for targeted groups.• Developed multiple media streams that seamlessly work with the websites, including smartphone and tablet apps. • My work attracted international attention and I won several prestigious awards from the International Episcopal Communicators organization.

• Over 20% increase in heater sales after our first year of working with EdenPure.• Developed highly successful campaigns from strategic concept to execution and post-campaign data analysis. • Integrated five of the disciplines (business strategy, research, marketing/creative, sales, and product sourcing) necessary for successful product launches. • Led internal MissingLink Insights team and incorporated key stakeholders on the client-side to ensure sound strategy was in place from product development throughout all stages of the product launch. • Guided stakeholders through product discovery sessions with detailed product data combined with customer feedback. This process built strong relationships with stakeholders that resulted in viable product strategies and successful campaigns.• Clients included EdenPure, Brooklyn Copper Cookware, US Hide, Plotz, Debbie Meyer Green Bags, Phoenix Foundry and Bard Medical.

• Orchestrated CiN launch, which was the most successful new publication launch in Gannett history.• Specialized in stakeholder management and strategic positioning based on the results of intensive data analysis.• Led product strategy and development, including quantitative and qualitative research. • Led product discovery sessions with stakeholders based on product data and customer feedback. This process built strong relationships with stakeholders that resulted in product strategies that were viable and would drive change.• Efficiently managed time and department resources for a staff of 15.• Developed a strategic analytical system for Hill-Rom using dynamic microsites to specifically target influencers. Each influencer received personalized microsites based upon their previous behavior, which allowed for perfect customization of future efforts.• Developed a unique targeted marketing program aimed at Kroger pharmacists for P&G during the Prilosec Launch. • Led the creative department in executing high impact creative. • Managed all key branding issues and their applications.• Led the CiN launch in 2004. By creating a unique name and then using a combination of traditional and guerrilla marketing techniques, the CiN launch was the most successful in Gannett history.• Developed and executed dynamic presentations, which encompassed new business pitches, employee training, branding, strategy, and integrated marketing. Hill-Rom’s CEO said my presentation to his executive team was the best he’d ever seen. • Led the creative team with energy and confidence. My leadership style creates trust and maximizes productivity within the creative team as well as with clients and the account management team. • Managed external pressures well and communicated clear, effective, and achievable goals. Projects always delivered on time and on budget.• Clients included Hill-Rom, Prilosec, Olay, IBM, Paramount’s King’s Island, and Dental Care Plus.

• Led a large team of artists and writers to develop a new branding communication strategy for Florida Power & Light (FPL) wherein we streamlined their written correspondence process, internet site, training program, and direct mail design based on strategic data analysis. Managed thousands of touch points within FPL’s communication structure. This project had an extremely tight turnaround time and we rolled this project out on time and on budget.• Worked closely with an influential Latino agency in Miami to ensure that the FPL program was communicated properly to the Spanish speaking community. • Revamped Bob Evan’s image, rolling out a fresh new look in print, packaging, and on their delivery trucks. • Found targeted ways to motivate the influencer to act within P&G’s coin-operated laundry division. Created a new image based on targeted data analysis that revitalized their sagging identity. • Gained broad experience creating all copy for a wide variety of projects for P&G, Tropicana, Bob Evans, Van Mella, and Florida Power & Light.