Hello, welcome to my profile!My name is David and I am a recent graduate from the University of Calgary with a Bachelor's of Commerce, majoring in Marketing. Eager to forge a fulfilling career in the world of business, I am passionate about the inherent role that marketing plays in scaling companies internationally, and building brands that become house-hold names.On my journey so far, I’ve gained hands-on experience as a marketing analyst, consultant, and coordinator. I’ve been able to build and apply classroom knowledge in real-world situations, marketing for one of Canada’s largest film festivals, beverage companies, and sneaker festivals, bringing record-breaking growth statistics to each of these organizations., I have also worked with dozens of clients in a freelance capacity, honing my skills as a self-starter and business-builder. These opportunities have allowed me to cultivate expertise in product management, data-driven decision making, campaign strategy development, performance & competitor analysis, client relations, and B2B/B2C marketing.My leading career aspiration is to work for a global company where I can make a meaningful impact on a worldwide scale. Outside of work, my passion for exploring diverse cultures drives me to travel, having visited 15 countries in the last two years. This global perspective fuels my ambition to join a company as expansive and impactful as the places I've explored. Most recently, I spent time in Saudi Arabia and the United Arab Emirates, two countries where I hope to one day contribute professionally.I am enthusiastic to leverage this diverse knowledge to drive meaningful impact in the marketing and business world. If you’re passionate about the increasingly important role that marketing serves, and are seeking a dedicated and versatile marketing expert, I would love to connect and explore potential opportunities.Let’s harness the power of marketing and build a more connected future together!
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Product ManagerLocaloyaltyCalgary, Ab, Ca -
Marketing CoordinatorCold Garden Beverage Company Jan 2023 - PresentCalgary, Alberta, Canada• Successfully achieved the highest engagement rate on Instagram out of any brewery in Canada through exciting, captivating, and impactful content.• Became the most followed brewery in Alberta on Instagram (26,800 followers+) through multiple highly focused and tested marketing campaigns and collaborations.• Researched, designed, and launched a new website focused on search engine optimization, which garnered 3x stronger results than the previous website.• Partnered with several… Show more • Successfully achieved the highest engagement rate on Instagram out of any brewery in Canada through exciting, captivating, and impactful content.• Became the most followed brewery in Alberta on Instagram (26,800 followers+) through multiple highly focused and tested marketing campaigns and collaborations.• Researched, designed, and launched a new website focused on search engine optimization, which garnered 3x stronger results than the previous website.• Partnered with several large organizations, including Red Bull Canada, Beakerhead, Tourism Calgary, Calgary Humane Society, the Calgary Surge, and The Great Outdoors Comedy Festival, on social media marketing campaigns. • Organized several events throughout the art, music, film, sport, and political world, which drew thousands of attendees to the building, and increased brand awareness.• Continuously update various social media platforms, the website, newsletters, and other online channels, prioritizing consistency, and creating visual and written media. Show less -
Marketing And Events InternCold Garden Beverage Company Aug 2020 - Dec 2022Calgary, Alberta, Canada -
Marketing DirectorYyc Solediers Dec 2021 - PresentCalgary, Alberta, Canada• Created foundational marketing documents and materials that elevated the company’s image, allowing for collaborations with previously unattainable dream partners. • Evaluated past marketing practices and guided the organization on decisions regarding price, collaboration approach, influencer marketing, merchandise, and branding. • Photographed and filmed the one-day flagship event, the Calgary Sneaker Swap, with a detailed shot list for year-round asset utilization between annual… Show more • Created foundational marketing documents and materials that elevated the company’s image, allowing for collaborations with previously unattainable dream partners. • Evaluated past marketing practices and guided the organization on decisions regarding price, collaboration approach, influencer marketing, merchandise, and branding. • Photographed and filmed the one-day flagship event, the Calgary Sneaker Swap, with a detailed shot list for year-round asset utilization between annual events.• Delegate content creation throughout a team to encourage collaboration and capitalize on the mix of expertise. Show less
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MarketingCalgary International Film Festival | Ciff Jul 2021 - Nov 2024• Interviewed world-renowned actors, directors, producers, and artists, as well as acted as a liaison between featured talent and media outlets, and guided public relations. • Previously served as the Marketing & Engagement Coordinator and raised tens of thousands of dollars from local, provincial, and national partners as a not-for-profit.• Increased social media impressions by 1200% through engaging, trendy content.• Started a TikTok and had multiple videos go viral with over… Show more • Interviewed world-renowned actors, directors, producers, and artists, as well as acted as a liaison between featured talent and media outlets, and guided public relations. • Previously served as the Marketing & Engagement Coordinator and raised tens of thousands of dollars from local, provincial, and national partners as a not-for-profit.• Increased social media impressions by 1200% through engaging, trendy content.• Started a TikTok and had multiple videos go viral with over 200,000 total views.• Optimized customer’s journey from awareness to conversion through buyer behavior. Show less -
Marketing AnalystCalgary International Film Festival | Ciff Sep 2024 - Oct 2024Calgary, Alberta, Canada -
Social Media Marketing ConsultantCalgary International Film Festival | Ciff Aug 2023 - Oct 2023Calgary, Alberta, Canada -
Marketing And Social Media AssistantGalileo Wine & Spirits Ltd. Apr 2021 - Jan 2023Calgary, Alberta, Canada• Assisted with the design, maintenance, and execution of the corporate webpage, as well as ongoing advertising/promotional item activities, gala events and charitable pursuits.• Managed and consistently emailed over 800 contacts monthly on MailChimp, including both private customers and licensed businesses. • Constructed fillable pdf sale sheets detailing products that are distributed country wide, complete with hyperlinks.
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Marketing And Engagement CoordinatorCalgary International Film Festival | Ciff Jul 2021 - Nov 2022Calgary, Alberta, Canada -
Customer Service RepresentativeCineplex Mar 2018 - May 2021Calgary, Alberta, Canada• Awarded Employee of the Month: September 2018.• Achieved 1st place out of over 400 employees in Alberta by winning the 2019 Winter Sales campaign.• Mentored and trained over 30 new employees on core business processes and business culture; monitored work progress through weekly reporting. • Forecasted expected demand oftentimes exceeding 1000+ customers with regards to preparation and employee job placement.• Temporarily laid off due to COVID-19. -
Business Law Teaching AssistantUniversity Of Calgary Feb 2020 - Mar 2020Calgary, Alberta, Canada• Collaborated with course instructor on delivery of review and provided help to students in introductory Business Law course.• Supervised exams of 100+ students as a proctor to ensure fair test taking.• Addressed student concerns and answered questions related to Business Law.• Laid off due to COVID-19. -
International Digital Marketing SpecialistMaler Clothing Jul 2019 - Aug 2019Jeonju, South Korea• Increased social media impressions by 200% by designing and implementing a marketing campaign, raising worldwide impressions to 2,000.• Streamlined 5 separate business partnerships by consulting companies (in both Canada and South Korea) in hopes of creating professional business relationships. • Taught coworkers’ cultural sensitivity when dealing with a diverse client base.
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Tourist Relations RepresentativeHappy Day Guesthouse Jul 2018 - Aug 2018Tongyeong, South Korea• Observed 5-star reviews from 90% of guests, proceeded by investigating possible correlations of satisfaction rates. Created daily agendas for over 10 hotel guests and facilitated communication prior to client arrival.• Decreased time spent guest tracking 80% by inventing an Excel spreadsheet tracker.• Identified 3 specific internal and external opportunities for development through performance of a SWOT analysis prior to employment.
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Private English TutorSelf-Employed Jul 2017 - Aug 2017Jeonju, South Korea• Improved students’ average by 20% in reading and writing proficiency.• Customized learning plans to fit individual needs and initiated further interest of English through inventive games and activities.• Summarized students’ progress and outlined a 6-month learning program for continuous growth.
David Drinnan Skills
David Drinnan Education Details
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Business/Commerce, General
Frequently Asked Questions about David Drinnan
What company does David Drinnan work for?
David Drinnan works for Localoyalty
What is David Drinnan's role at the current company?
David Drinnan's current role is Product Manager.
What schools did David Drinnan attend?
David Drinnan attended Haskayne School Of Business.
What skills is David Drinnan known for?
David Drinnan has skills like Leadership, Microsoft Office, Teamwork, Social Media, Communication, Microsoft Excel, Public Speaking, Time Management, Team Leadership, Microsoft Outlook, Creative Writing.
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1lochaven.karoo.co.uk
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David Drinnan
Phoenix, Az6logica.com, yahoo.com, yahoo.com, ibm.com, us.ibm.com, bench.com
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