Primarily accountable for the initiation and enhancement of credit and debit card products throughout their lifecycle, encompassing strategic planning, conceptualization, commercial aspects, and collaborative development of card campaign marketing strategies. Responsible for end-to-end execution and overall performance management of the card portfolio across Australia and the Pacific Islands. An integral aspect of this position also involves playing a pivotal role in the acquiring segment of… Show more Primarily accountable for the initiation and enhancement of credit and debit card products throughout their lifecycle, encompassing strategic planning, conceptualization, commercial aspects, and collaborative development of card campaign marketing strategies. Responsible for end-to-end execution and overall performance management of the card portfolio across Australia and the Pacific Islands. An integral aspect of this position also involves playing a pivotal role in the acquiring segment of the business. Show less

Head of the China Marketing Team in charge of 5 functions- Brands- Digital Marketing- Social Media- Loyalty Marketing- Public Relations and Corporate Communication

In charge of the China Loyalty Marketing strategy and execution:- New customer acquisition - Customer data management - Customer experience enhancement & enrichment- Partnership marketing- Building customer loyalty

Scope of work (marketing): - Customer management strategies- Loyalty program communication management (Priority Club Rewards)- Meeting loyalty program product and communication management (Priority Club Meeting Rewards)- Fee based loyalty program management (Priority Privilege Program)- Develop and execute guest campaigns to achieve budgeted targets- Agency management- Brand and production integration - Regional Stakeholder management- Team… Show more Scope of work (marketing): - Customer management strategies- Loyalty program communication management (Priority Club Rewards)- Meeting loyalty program product and communication management (Priority Club Meeting Rewards)- Fee based loyalty program management (Priority Privilege Program)- Develop and execute guest campaigns to achieve budgeted targets- Agency management- Brand and production integration - Regional Stakeholder management- Team management/development Show less

Scope of work (revenue management, training and guest relations): - Revenue Academy training and development- Central reservation system training- Yield management system training- Hotel property system integration - Hotel integrated business planning training- Customer issues/complaint management

- Worked for CCTV9 as new editor and the associated program provider of CCTV6 as production manager.- Lead TV crew to work on a wide range of TV projects internationally.