David Durán Email & Phone Number

Mexico

✅ Sistema LAM (Mexican ed-tech startup): Advanced migration to GA4 through the data layer, GTM, as well as the connection with Google Bigquery and the construction of the dashboard in Looker Studio(e-commerce).✅ Alfred (colombian startup): Advanced migration to GA4 through the data layer, GTM, as well as the connection with Google Bigquery and the construction of the dashboard in Looker Studio(e- commerce).✅ Lentesplus(colombian startup): I was a Digital Analyst consultant for the B2C and B2B businesses for the Google Analytics and Google Tag Manager implementation(e-commerce).✅ Kuru Footwear (Onetree partner): Digital Analyst consultant for the e-commerce Magento platform in Google Analytics Universal through Google Tag Manager and Segment implementation.

Mexico

✅ I led the digital analytics and CRO teams for Telcel, Bodega Aurrera and Sam's Club, E-Pura of the Gepp group, Chubb Insurance, Liberty Latin America, Philip Morris México, and Naked and Thriving.✅ Leader of the partner 360 system with Google in Google Analytics and Google Tag Manager for Mexico clients.

Chile

✅ Banco Ripley (Chile): I was a digital data strategist for Banco Ripley in Chile, defining the data governance structure for GA4 migration in GA360.✅ Maxxa (Chilean fintech): I did the advanced implementation and migration to Google Analytics 4. Also, I built the dashboards in Looker Studio.✅ Pidebarrio(Chilean startup): I did the advanced implementation and migration to Google Analytics 4. Also, I built the dashboards in Looker Studio(e-commerce).

Mexico

✅ Tricot (Chilean retail): I was the Business leader and data strategist in implementing Salesforce Interaction Studio and Salesforce Marketing Cloud, the core of Salesforce's Customer Data Platform (CDP)(e-commerce).✅ Aeromexico: I was the business leader and data strategist in implementing the first-party data strategy and Salesforce Interaction Studio(e-commerce).✅ Kimberly Clark Mexico: I was the Business leader and data strategist in implementing Salesforce CRM, Salesforce Marketing Cloud, and Hexagon Match.✅ Banco Pichincha (Ecuador): I was the Business leader and data strategist in implementing Salesforce Interaction Studio.✅ Telefónica (México): I was the Business leader and data strategist in implementing Adobe Audience Manager(DMP)(e-commerce).

Colombia

✅ I was a delivery consultant for Adobe Analytics, Adobe Audience Manager, and Adobe Target implementation for Liberty Latin America.

Colombia

✅ I led the Digital Analytics, CRO, and DMP implementation for Aval Digital Labs, which Grupo Aval, the leading financial group in Colombia, owns. The Digital Analytics implementation was through Google Tag Manager and Tealium IQ.

Colombia

✅ I was the digital analyst for the web banking web and app.✅ I was the Google Tag Manager and Google Analytics 360 implementation leader.✅ I was the Conversion Rate Optimization(CRO) and Personalization lead for all the bank channels.

Colombia Y México

✅ I was the sales leader for Google Analytics Premium at The Cocktail, selling the tool with two brands: America Móvil and Televisa. I also participated in implementing it for the first client in Claro Musica and Claro Video.✅ I was the Digital Analyst and Conversion Rate Optimization(CRO) for the Iberostar hotels in America(e-commerce).✅ I mentored Colombian startups as part of the acceleration program at Wayra(Telefónica). We help in UX, Strategy, and Digital Analytics for startups such as Mensajeros Urbanos, City Taxi, 1DOC3, Vendty, Dream Jobs, Epayco, Tarefa, and Alkilautos(e-commerce).✅ In 2014, I spoke at the Google Colombia event "Think with Google," talking about Google Analytics.

Bogotá

✅ I was a Digital Analytics area founder.

Bogotá

✅ Web and UX Analyst and UX and Information Architect area Co-founder.

Bogotá

✅ I led Samsung's Digital Strategy and Social Media for Social Responsibility program, named "Samsung se la juega por Colombia.✅ I was the Information Architect for the Colombian Football Soccer Federation and Major Football Soccer División in Colombia(DIMAYOR).

Bogotá

✅ I was a web content editor For the Colombian tourist office, specifically for colombia.travel.com, proexport.com.co, and colombiatrade.com.co.✅ I also did the same work for Estrategiacaribe.gov.co and cooperacioninternacional.gov.co, Colombia's Ministry of Foreign Affairs.

Chihuahua Y Alrededores, México

✅ Public relations manager✅ Leader of the social responsibility plan✅ Responsible for media attention✅ Responsible for the operation of the matches. Attention to umpires, media, special guests, activities with mascot, sponsors, and fans.✅Co-creator of Pancho Pistolas(mascot) character and the duo along with Manny.✅Responsible for the immigration process of foreign players.

Chihuahua Y Alrededores, México

✅ Journalist and sports reporter.