Are you grappling with Analytics and tracking or pondering conversion challenges? Let's connect! I'm genuinely intrigued to delve into your tracking scenario and address any questions you might have.🚀 Over the past decade, I've empowered numerous companies and brands to embrace a "data-driven" ethos by implementing robust digital data collection practices. My passion lies in optimizing digital landscapes through strategic insights and leveraging cutting-edge tools.🔧 How can I assist you?Set up, refine, update, or extend your tracking and analytics system.Integrate data from diverse sources to craft comprehensive user profiles for targeted campaigns.Optimize digital products and conversion processes using data-driven insights, A/B tests, split tests, and personalization techniques.👨💼 About Me:With 12 years as a digital analytics strategy and CRO specialist, I've designed and implemented tracking systems utilizing platforms like Google Analytics, Adobe Analytics, and more through Tag Manager Systems like Google Tag Manager and Tealium IQ. My expertise extends to crafting informative reports in tools such as Looker Studio, enabling stakeholders to make informed decisions based on data. I have also led the implementation of solutions such as Salesforce Marketing Cloud and Salesforce Interaction Studio.Let's embark on a journey to elevate your digital presence! Please feel free to reach out with a message, and let's talk about how we can move your business forward through the power of data.#Analytics #ConversionOptimization #DataDrivenDecisions #DigitalDataStrategy
Autónomo
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UnemployedAutónomoMexico
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Co-FounderÉpico Data May 2020 - Dec 2023✅ Sistema LAM (Mexican ed-tech startup): Advanced migration to GA4 through the data layer, GTM, as well as the connection with Google Bigquery and the construction of the dashboard in Looker Studio(e-commerce).✅ Alfred (colombian startup): Advanced migration to GA4 through the data layer, GTM, as well as the connection with Google Bigquery and the construction of the dashboard in Looker Studio(e- commerce).✅ Lentesplus(colombian startup): I was a Digital Analyst consultant for the B2C and B2B businesses for the Google Analytics and Google Tag Manager implementation(e-commerce).✅ Kuru Footwear (Onetree partner): Digital Analyst consultant for the e-commerce Magento platform in Google Analytics Universal through Google Tag Manager and Segment implementation. -
Intelligence And Cro LeadMultiplica Mar 2023 - Oct 2023Mexico✅ I led the digital analytics and CRO teams for Telcel, Bodega Aurrera and Sam's Club, E-Pura of the Gepp group, Chubb Insurance, Liberty Latin America, Philip Morris México, and Naked and Thriving.✅ Leader of the partner 360 system with Google in Google Analytics and Google Tag Manager for Mexico clients. -
Digital Analytics Consultant-FreelanceD2B - Inteligencia Digital Jan 2022 - Dec 2022Chile✅ Banco Ripley (Chile): I was a digital data strategist for Banco Ripley in Chile, defining the data governance structure for GA4 migration in GA360.✅ Maxxa (Chilean fintech): I did the advanced implementation and migration to Google Analytics 4. Also, I built the dashboards in Looker Studio.✅ Pidebarrio(Chilean startup): I did the advanced implementation and migration to Google Analytics 4. Also, I built the dashboards in Looker Studio(e-commerce). -
Business LeadHexagon Data Jan 2021 - Nov 2021Mexico✅ Tricot (Chilean retail): I was the Business leader and data strategist in implementing Salesforce Interaction Studio and Salesforce Marketing Cloud, the core of Salesforce's Customer Data Platform (CDP)(e-commerce).✅ Aeromexico: I was the business leader and data strategist in implementing the first-party data strategy and Salesforce Interaction Studio(e-commerce).✅ Kimberly Clark Mexico: I was the Business leader and data strategist in implementing Salesforce CRM, Salesforce Marketing Cloud, and Hexagon Match.✅ Banco Pichincha (Ecuador): I was the Business leader and data strategist in implementing Salesforce Interaction Studio.✅ Telefónica (México): I was the Business leader and data strategist in implementing Adobe Audience Manager(DMP)(e-commerce). -
Digital Analytics Consultant-FreelanceGlobant Jun 2020 - Feb 2021Colombia✅ I was a delivery consultant for Adobe Analytics, Adobe Audience Manager, and Adobe Target implementation for Liberty Latin America. -
Tagging, Dmp, Cro, Personalization LeadAdl Digital Lab Apr 2019 - Apr 2020Colombia✅ I led the Digital Analytics, CRO, and DMP implementation for Aval Digital Labs, which Grupo Aval, the leading financial group in Colombia, owns. The Digital Analytics implementation was through Google Tag Manager and Tealium IQ. -
Digital Data Scientist | CroScotiabank Colpatria May 2017 - Mar 2019Colombia✅ I was the digital analyst for the web banking web and app.✅ I was the Google Tag Manager and Google Analytics 360 implementation leader.✅ I was the Conversion Rate Optimization(CRO) and Personalization lead for all the bank channels. -
Web Analytics & Cro Manager | Business IntelligenceThe Cocktail America Nov 2013 - May 2017Colombia Y México✅ I was the sales leader for Google Analytics Premium at The Cocktail, selling the tool with two brands: America Móvil and Televisa. I also participated in implementing it for the first client in Claro Musica and Claro Video.✅ I was the Digital Analyst and Conversion Rate Optimization(CRO) for the Iberostar hotels in America(e-commerce).✅ I mentored Colombian startups as part of the acceleration program at Wayra(Telefónica). We help in UX, Strategy, and Digital Analytics for startups such as Mensajeros Urbanos, City Taxi, 1DOC3, Vendty, Dream Jobs, Epayco, Tarefa, and Alkilautos(e-commerce).✅ In 2014, I spoke at the Google Colombia event "Think with Google," talking about Google Analytics. -
Web Analyst LeadIdinteractive Aug 2012 - Oct 2013Bogotá✅ I was a Digital Analytics area founder. -
Information Architect-Ux, Usability AnalystId Interactive Feb 2012 - Oct 2013Bogotá✅ Web and UX Analyst and UX and Information Architect area Co-founder.
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Web Planner Strategy-Social Media ManagerDigital Sports Ltda Colombia Feb 2011 - Dec 2011Bogotá✅ I led Samsung's Digital Strategy and Social Media for Social Responsibility program, named "Samsung se la juega por Colombia.✅ I was the Information Architect for the Colombian Football Soccer Federation and Major Football Soccer División in Colombia(DIMAYOR). -
Web Content Editor | Ux & Information Architecture TraineeAstrolabio Imagen Web Ltda Aug 2009 - Dec 2010Bogotá✅ I was a web content editor For the Colombian tourist office, specifically for colombia.travel.com, proexport.com.co, and colombiatrade.com.co.✅ I also did the same work for Estrategiacaribe.gov.co and cooperacioninternacional.gov.co, Colombia's Ministry of Foreign Affairs.
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Manager Public RelationsClub De Beisbol Dorados De Chihuahua Nov 2006 - Sep 2008Chihuahua Y Alrededores, México✅ Public relations manager✅ Leader of the social responsibility plan✅ Responsible for media attention✅ Responsible for the operation of the matches. Attention to umpires, media, special guests, activities with mascot, sponsors, and fans.✅Co-creator of Pancho Pistolas(mascot) character and the duo along with Manny.✅Responsible for the immigration process of foreign players.
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Sports JournalistEl Diario De Chihuahua Jun 2004 - Jan 2007Chihuahua Y Alrededores, México✅ Journalist and sports reporter.
David Durán Education Details
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Online Business SchoolMaster Of Business Intelligence
Frequently Asked Questions about David Durán
What company does David Durán work for?
David Durán works for Autónomo
What is David Durán's role at the current company?
David Durán's current role is Unemployed.
What schools did David Durán attend?
David Durán attended Online Business School.
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David Duran
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David Duran
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David Duran
Ai-First Product Manager | Technology Solution Consultant | Innovation LeaderRichmond, Va -
David Duran
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