As a seasoned executive in financial services, I have a proven track record of transforming large-scale P&Ls, managing pivotal relationships with the industry's top payment partners, and steering significant regulatory changes and migration programmes.Leveraging a deep understanding of the industry, I build strategic partnerships that align with organisational goals and deliver mutual success. My leadership style is built on empowering teams to innovate and exceed expectations, ensuring that customer needs are at the core of all of the work we do together. By focusing on service delivery and satisfaction, I have consistently enhanced experiences both within the organisation and for our valued customer base.Let's connect to discuss how I can bring my experience and vision to your organisation.
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Chief Strategy And Product OfficerPay.UkEdinburgh, Gb
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Head Of Payments And Customer Engagement, Natwest RetailNatwest Group Oct 2018 - PresentEdinburgh, Scotland, United KingdomAs the leader of the Retail Payments Business, I am responsible for the end to end P&L and growth of our Payments business. This includes driving improvements in customer experience, revenue, and risk profile, resulting in consistent market share growth over the past five years. These achievements are underpinned by a customer-led strategy and increasing everyday usage of Cards and International Payments, all within a highly dynamic, competitive, and regulated financial sector.Additionally, I was responsible for the bank’s commercial relationships with key Payment Schemes, culminating in the successful execution of the largest card migration in Europe. -
Category Director, Banking & Core Customer SegmentRoyal Bank Of Scotland Jul 2014 - Oct 2018Edinburgh, Scotland, United KingdomAs the Executive in charge of the Retail Banking Current Account business, I consistently delivered results on or ahead of budget for four consecutive years. I assumed this role during a period of significant market disruption caused by new entrants and aggressive switching offers. By developing and executing a customer-led strategy, I successfully grew our businessAdditionally, I led the bank's response to the Competition and Markets Authority's review of Personal Current Accounts, overseeing the implementation of Current Account Remedies, including the Retail element of Open Banking. -
Head Of Savings, Products & Marketing, Uk RetailRoyal Bank Of Scotland May 2012 - Jun 2014Edinburgh, United KingdomAs the leader of the Retail Savings Business, I delivered exceptional financial results, exceeding balance, income, and market share objectives for two consecutive years. This success was driven by a strong, customer-centric strategy aimed at helping our customers become better savers.Key achievements included radically simplifying the product range, introducing an industry-leading set of fair pricing promises, and launching 5-star externally accredited support tools, such as savings goals. Additionally, I led the development of a highly acclaimed educational program for children, further enhancing our customer experience and market position.
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Senior Manager Transformation Programme, Retail ProductsRoyal Bank Of Scotland May 2010 - Aug 2012Edinburgh, Scotland, United KingdomDirectly responsibility for the Retail Products element of the playbook, overseeing in excess of £100 million investment aimed at cost reduction, revenue growth, and the transformation of our data and analytical management capabilities.
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Senior Manager Retail Transformation ProgrammeRoyal Bank Of Scotland Group Oct 2009 - May 2010Senior Manager Transformation looking after significant elements of the Retail / Business Services cost reduction programme.
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Head Of Business Management, RetailRoyal Bank Of Scotland Group Nov 2008 - Oct 2009As Head of Business Management I maintained and developed the Retail Management Information Systems, Incentive Schemes and Network Resource Management models.
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Head Of Management Information And Incentives, RetailRoyal Bank Of Scotland Group May 2005 - Oct 2009As head of MIS and Incentives I ensured the day to day delivery of MI to our distribution network and senior management / executive, developed world class MI distribution capability and maintained / developed the incentive schemes for personal, private and business channels.
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Head Of Programme Office, Retail Change ManagementRoyal Bank Of Scotland Group Feb 2004 - May 2005Senior Manager in charge of the Retail Change programme Office
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Head Of Resource PlanningRoyal Bank Of Scotland Group Feb 2003 - Feb 2004Ran team responsible for retail network resource measurement and planning.
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Various Head OfficeRoyal Bank Of Scotland Group Jan 2000 - Feb 2003
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Various Branch NetworkRoyal Bank Of Scotland Group Jul 1990 - Dec 1999Various branch roles including customer advisor, customer service manager, regional office manager
Frequently Asked Questions about David Crawford
What company does David Crawford work for?
David Crawford works for Pay.uk
What is David Crawford's role at the current company?
David Crawford's current role is Chief Strategy and Product Officer.
Who are David Crawford's colleagues?
David Crawford's colleagues are Marcus Morris, Uche Jones Umeh, Jon Clarke, James Whittle, Jason Roseaman, Michael Hammond, Lesa Norris.
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David Crawford
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3crowncastle.com, essex.ac.uk, ibc.org2 +442078XXXXXX
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David Crawford
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David Crawford
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