David Crawford Email & Phone Number

Edinburgh, GB

Edinburgh, Scotland, United Kingdom

As the leader of the Retail Payments Business, I am responsible for the end to end P&L and growth of our Payments business. This includes driving improvements in customer experience, revenue, and risk profile, resulting in consistent market share growth over the past five years. These achievements are underpinned by a customer-led strategy and increasing.

Edinburgh, Scotland, United Kingdom

As the Executive in charge of the Retail Banking Current Account business, I consistently delivered results on or ahead of budget for four consecutive years. I assumed this role during a period of significant market disruption caused by new entrants and aggressive switching offers. By developing and executing a customer-led strategy, I successfully grew.

Edinburgh, United Kingdom

As the leader of the Retail Savings Business, I delivered exceptional financial results, exceeding balance, income, and market share objectives for two consecutive years. This success was driven by a strong, customer-centric strategy aimed at helping our customers become better savers.Key achievements included radically simplifying the product range.

Edinburgh, Scotland, United Kingdom

Directly responsibility for the Retail Products element of the playbook, overseeing in excess of £100 million investment aimed at cost reduction, revenue growth, and the transformation of our data and analytical management capabilities.

Senior Manager Transformation looking after significant elements of the Retail / Business Services cost reduction programme.

As Head of Business Management I maintained and developed the Retail Management Information Systems, Incentive Schemes and Network Resource Management models.

As head of MIS and Incentives I ensured the day to day delivery of MI to our distribution network and senior management / executive, developed world class MI distribution capability and maintained / developed the incentive schemes for personal, private and business channels.

Senior Manager in charge of the Retail Change programme Office

Ran team responsible for retail network resource measurement and planning.

Various branch roles including customer advisor, customer service manager, regional office manager