David Hay Email & Phone Number

Green Village, New Jersey

Lake Placid, NY

Built two large retail operations in the sporting goods industry from the ground up. Developed an international customer base (North American, Europe, and Asia) through strategic communication planning and execution. Handle all day to day operations as well as long-term business planning.

• Yodle is a full-service local online advertising company that provides local, service-oriented businesses with a simple way to get more customers and phone calls using online advertising.
• Experience selling SEO/SEM marketing strategies to small to medium size business owners
• Develop and implement search engine marketing and search engine optimization campaigns
• Maintain accurate lead and account opportunities within Salesforce
• Develop budget recommendations, campaign approaches and optimization techniques

• Developed and implemented multiple channel selling strategies, instituting a proactive long-term plan to drive new opportunities and create a high value pipeline of potential customers
• Successful in uncovering business needs using consultative sales style while building strong relationships with customers & prospects
• Success in building market share in healthcare, construction, and education markets

• Developed and implemented sales and marketing strategies for two internationally aired television programs
• Built and nurtured funding relationships with government agencies, private foundations, and high-net-worth donors
• Managed development staff of four employees
• Conducted feasibility studies analyzing potential programs and international partnerships
• Developed external communications plan for international not-for-profit organization with operations in more than 100 countries.
• Worked as principal in joint venture with pharmaceutical industry to design and implement online educational pharmacology portal for use by pharmacists and physicians

Boston, MA

• Developed and instituted external communications vehicles, events and programs aligned with stated business goals
• Developed, disseminated, and tracked high-quality, cost-effective strategic communications plans
• Led cross-functional teams to establish new provider networks
• Worked with physicians and internal department heads to cultivate content for Provider Focus, Blue Cross Blue Shield of Massachusetts’ monthly provider newsletter
• Conducted and facilitated physician focus groups to evaluate existing communications methodologies and identify areas for improvement.

• Developed and executed state-wide grassroots lobbying efforts as the acting Associate Director of Government Affairs
• Developed and utilized community outreach programs to manage the public image of a 3500+ member trade association
• Performed association management duties for two local affiliate associations, assessing weaknesses and implementing programs geared to address identified areas for improvement
• Served as Senior Editor for Empire State Builder magazine
• Coordinated magazine and website advertising sales

Ma, Corporate And Public Communications

Ba, Political Science

Ma, Secondary Education - Social Studies

Bachelor'S Degree, Political Science And Government

Master Of Arts - Ma, Business/Corporate Communications

Advanced Certificate, Secondary Education And Teaching