David Purcell Email and Phone Number
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David Purcell personal email
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David Purcell phone numbers
Dynamic marketing executive with strong growth mentality and extensive experience successfully scaling new and legacy brands across multiple industries and audiences (B2C + B2B). Led global marketing organizations at multiple Fortune 50 companies, with responsibilities spanning brand and advertising strategy, growth marketing, customer loyalty and retention. Consistently delivers strong top- and bottom-line growth through effective storytelling, data-and insight-driven strategies, agile technology and operations, and focus on measuring impact and effectiveness. Strong communicator who drives alignment with C-Suite and across matrixed organizations. Engaging people leader skilled at building high-performance teams, improving employee engagement and cultivating future leaders.Specialties: Brand strategy, Advertising and Media strategy, Growth Marketing, Digital Marketing, Social Media, Customer Relationship Management, Strategic Planning, Customer Acquisition, Innovation, New Product Development, B2B Marketing, B2C Marketing, Marketing Analytics, Financial Services, Healthcare, Affluent Marketing
Stealth Startup
View- Website:
- harmonic.ai
- Employees:
- 70
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Stealth StartupPotomac, Md, Us
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Senior Vice President + Chief Marketing Officer, Digital Health SolutionsRvo Health Jan 2023 - PresentCharlotte, North Carolina, UsDivisional Chief Marketing Officer for joint venture from Optum and Red Ventures delivering innovative direct-to-consumer health and wellness solutions, making health easier to navigate, more accessible, and more affordable for millions of Americans each year. -
Senior Vice President, MarketingUnitedhealth Group Jan 2018 - Jan 2023Head of Direct-to-Consumer marketing organization for Optum's health and wellness solutions portfolio (Optum Store, Optum Perks, Real Appeal, Quit for Life, Wellness Coaching), responsible for delivering $450M in annual revenue through brand awareness, customer acquisition, loyalty marketing, consumer analytics + insight and marketing innovation.
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Vice President, Marketing & Global Head, Owned MediaVisa Jun 2015 - Jan 2018Foster City, California, UsLed global marketing organization responsible for Visa's owned media strategy and channel operations across 5 regions and 200+ local markets. Chaired global enterprise digital governance efforts. Led two-year global transformation Visa’s consumer-facing digital ecosystem (1,200 websites, social media platforms and mobile apps), creating unified global platform resulting in 50% lift in consumer interactions (website visits, mobile app sessions + social media engagement) -
Vice President, Digital MarketingCharles Schwab Nov 2012 - May 2015Westlake, Texas, UsCorporate officer and head of Digital Marketing organization, responsible for Schwab's owned, earned and paid media effortsDelivered 2x growth in new customer acquisition through digital channels, and led digital efforts in support of multiple key strategic initiatives, including Schwab Intelligent Portfolios launch -
Managing Director, Digital MarketingBlackrock Jan 2011 - Apr 2012New York, Ny, UsHead of Digital Marketing organizationLed strategic planning for all Digital efforts, including digital advertising, social media, website and mobile marketingServed as chair of Global Digital Planning Committee, responsible for firm-wide digital marketing strategy, investment and governance -
Vice President, Digital MarketingAmerican Express Jan 2008 - Dec 2010New York, Ny, UsLed digital marketing organization supporting customer acquisition and cross-sell for US Consumer and Small Business divisions – the largest sales channel for American ExpressManaged team of 30 marketing professionals and $60MM marketing and technology budgetLed development and implementation of new digital customer experience, which delivered 75% increase in response rate and received multiple awards as best-in-class for financial services industryServed as lead company representative in Digital Advertising Alliance's development of new online behavioral advertising self-regulatory guidelines (youradchoices.com) -
Director, Cross-Sell And Loyalty MarketingAmerican Express 2005 - 2007New York, Ny, UsLed Cross-sell and loyalty marketing strategy for Small Business division. Managed staff of 10, and responsible for digital, direct mail and telemarketing channelsCreated new cross-sell strategy leveraging enhanced customer segmentation and analytics, resulting in 60% increase in sales within first yearConcepted and launched OPEN Forum, the leading digital community for business ownersRecipient of company's top award for distinguished leadership and performance, and selected as one of 20 Directors world-wide to participate in inaugural leadership development program
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Director, Strategic PlanningAmerican Express 2002 - 2004New York, Ny, UsChief of Staff to Small Business Division President, and member of division’s Leadership TeamResponsible for long-term strategic planning, identifying high-growth business opportunities, and supporting the management of 700-person organization
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Senior Manager, Marketing (New Product + New Business Development)American Express 2000 - 2002New York, Ny, UsResponsible for developing new online and offline partnerships with top merchant partners to drive increased customer spend and engagement (partnership deals included Dell, Hertz, Exxon Mobil, and FedEx)Led new product development process for the Plum Card, the first card providing "trade terms" for small businesses (1.5% early pay discount and up to 60 days to pay with no interest)
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AssociateIcf Consulting 1995 - 1998UsClient: US Environmental Protection AgencySupported global launch of Energy Star, the leading brand for energy efficient productsDeveloped integrated marketing strategy to build consumer awareness and preference for Energy Star productsCreated program reporting strategy, and authored Energy Star Annual Report, delivered to the White House and Congress
David Purcell Skills
David Purcell Education Details
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Cornell Johnson Graduate School Of ManagementMarketing And Brand Management -
Stanford UniversityDesign Thinking And The Art Of Innovation
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The George Washington UniversityEnglish Literature
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Georgetown Prep
Frequently Asked Questions about David Purcell
What company does David Purcell work for?
David Purcell works for Stealth Startup
What is David Purcell's role at the current company?
David Purcell's current role is Chief Marketing Officer - formerly Amex l Visa l Charles Schwab l United HealthGroup.
What is David Purcell's email address?
David Purcell's email address is da****@****hoo.com
What is David Purcell's direct phone number?
David Purcell's direct phone number is +191736*****
What schools did David Purcell attend?
David Purcell attended Cornell Johnson Graduate School Of Management, Stanford University, The George Washington University, Georgetown Prep.
What skills is David Purcell known for?
David Purcell has skills like Digital Marketing, Analytics, Marketing Strategy, Strategy, Customer Acquisition, Strategic Planning, Digital Strategy, Segmentation, Crm, Social Media, Marketing, Mobile Marketing.
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