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Disciplined and entrepreneurial leader in marketing and advertising with an emphasis on developing integrated campaigns for global brands including the San Francisco 49ers, Ticketmaster/Live Nation, Google, YouTube, American Express, BMW, Nike and McDonald's. 20 years experience developing B2C and B2B programs and value propositions, customer acquisition and retention strategies, product launches and innovations, and driving business growth. Capabilities include strategic planning, integrated, performance, loyalty, product, brand, digital/social media, content, influencer, experiential and partnership marketing, insights and analytics, and creative development. Scope has spanned consumer, end-user, client, and purchase decision audiences; client, agency and property side experience. Proven experience at building, leading and partnering with large cross-functional teams. Flexible and focused, tenacious and steady in a fast-paced environment. Specialties: Lead integrated, product, partnership and brand marketing initiatives focused on delivering consumer engagement, driving scale, business growth and brand health. Capabilities include integrated, product, brand, partnership and sponsorship marketing, strategic planning, contract negotiations, digital and social media, measurement and analytics, sports and entertainment marketing and product management.
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Team PresidentBay Area PanthersOakland, Ca, Us -
Team PresidentBay Area Panthers Sep 2024 - PresentMorgan Hill, Ca, Us -
Vice President MarketingSan Francisco 49Ers Apr 2022 - Sep 2024Santa Clara, California, UsDrive over 250M annual digital engagements, reaching over 35M unique users, yielding 3B+ media impressions by leading global integrated, digital, social, content, and performance marketing for the San Francisco 49ers and Levi’s Stadium.Drive $XXM+ in annualized ticket, partner, and retail revenue through digital, linear, broadcast, and offline commercial media strategies.Lead marketing growth and innovation, including launching 20+ new digital initiatives (e.g. Tempus Ex, Komi, SMS), yielding brand health growth (#2 in NFL) and audience expansion to Gen A, Gen Z (#8 in NFL), and Hispanic fans (#2 in NFL).Create domestic and int’l content marketing strategy, delivering 250+ content franchises annually, including 2x Emmy award-winning show (49 Hours).Drive international market expansion in Mexico and the UK, including market sizing, audience segmentation, and GTM marketing strategy.Lead a team of 20+ marketers, content creators, and communications professionals. -
Svp, Head Of Global MarketingSkillz Inc. Mar 2021 - Apr 2022Las Vegas, Nv, UsLead the Skillz Marketing team, including performance, integrated, product, brand, customer insights, experiential, content, loyalty and customer engagement, live operations, and adtech.Responsible for marketing P&L, including driving $XXXM in annualized revenue through variable x-channel marketing spend for key games.Established several new functions and capabilities, including go-to-market, ROAS driven performance spend, brand and product marketing.Lead a team of 50+ marketers and member of the Senior Leadership Team.Promoted from VP of Consumer Marketing. -
Vice President, Consumer MarketingTicketmaster Aug 2020 - Mar 2021Beverly Hills, California, UsLead consumer marketing, including integrated, partner, product and brand marketing with a focus on driving commercial growth and brand health. Responsible for driving $XB in annual marketing driven revenue, and $XXM in operating income through demand generation, customer acquisition and retention strategies. Lead a team of marketers responsible for delivering go-to-market marketing strategies with cross-functional stakeholders in marketing, business, product, legal, and finance, and agency teams. -
Vice President, Integrated And Sponsorship MarketingTicketmaster Jun 2019 - Jul 2020Beverly Hills, California, UsResponsible for driving revenue through integrated marketing strategy across all categories (e.g. music, sports, etc.).Drive revenue and brand health through partnership marketing investments and increases investment efficiencies through negotiation and asset mix optimizations.Lead team of marketers and cross functional stakeholders across the business.
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Vice President, Sponsorship MarketingTicketmaster Mar 2019 - May 2019Beverly Hills, California, UsResponsible for driving marketing driven revenue growth, contribution margin and yield from sponsorship and marketing partnership investments.
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Head Of Integrated Marketing, Nfl, Nba, And NhlStubhub Oct 2017 - Mar 2019New York, Ny, UsDrove integrated marketing strategy with large cross-functional team in business, product and marketing by identifying customer and competitive insights, sizing opportunity and defining marketing focus, and building and executing go-to-market plans.Drove partnership growth and activation strategy with NFL, and select NBA and NHL team partners, including development of first-ever partner asset deal value model, integrated campaign execution, and evolution of integration methodologyLed integrated communication and campaign plan development, and execution across paid and owned channels including, CRM, Paid Social, Display, SEM, Affiliates, Media Partners, and Organic Social with a focus on driving purchases with new, repeat and reactivated customers.Develop, in partnership with channel teams, new performance and brand marketing tactics and innovation that drive preference, revenue and OI. -
Lead Product Marketing ManagerGoogle Nov 2015 - Oct 2017San Bruno, Ca, UsDrive overall product marketing strategy for the “core” YouTube experience across all devices and platforms - consumer insights, competitive analysis, product positioning, naming, objectives and metrics, and overall go-to-market approach. Lead large cross functional product teams to deepen consumer engagement with the core YouTube experience and launch new standalone app experiences. -
Global Partnerships And Experiential MarketingGoogle Jan 2014 - Nov 2015Mountain View, Ca, UsCo-led global engagement strategy and experiential marketing platform to identify, form and nurture meaningful relationships with key senior business and cultural leaders that are critical to Google.Led several strategic sports partnerships and developed an integrated growth strategy, measurement approach, and process management tool for current and future relationships -- ultimately leading to measurable business growth.Led CRM system development and management, measurement, and analytics. -
Director, Sponsorship Strategy, Planning And Sports MarketingAmerican Express May 2012 - Dec 2013New York, Ny, UsLed strategic sport sponsorships and develop value proposition for Cardmember and Prospect engagement in golf, basketball and other team sports – ultimately driving measurable and sustainable brand engagement, advocacy and loyalty.Drive strategic planning, measurement and capabilities across all sponsorships (sports, music, film, fashion); including redefining the mission, managing the planning process, optimizing multi-million dollar budget, and leading strategic initiatives to transform and grow the program. -
Senior Manager, Sponsorship Strategy, Planning And Sport MarketingAmerican Express Jul 2011 - Dec 2013New York, Ny, UsLed strategic sport sponsorships and develop value proposition for Cardmember and Prospect engagement in golf, basketball and other team sports – ultimately driving measurable and sustainable brand engagement, advocacy and loyalty.Drive strategic planning, measurement and capabilities across all sponsorships (sports, music, film, fashion); including redefining the mission, managing the planning process, optimizing multi-million dollar budget, and leading strategic initiatives to transform and grow the program.Led experiential, digital/social media, communications, creative, hospitality and PR at the U.S. Open, PGA Championship, Ryder Cup, NBA All-Star Weekend, and through 100+ NBA season-long programs. Developed measurement and analytics tool and implement systematic process to evaluate sponsorship ROI and inform business decisions.Led large cross-functional team including 6 agencies and their 50+ staff and AXP colleagues in Media, Advertising, PR, Research, and Legal.
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Director, Digital Brand & Social Media DevelopmentAmerican Express Sep 2012 - Feb 2013New York, Ny, UsDefine the strategy, development and optimization of the social customer journey across social media platforms, including Facebook, Twitter, Pinterest, YouTube, etc.Led the identification, development and execution of new commerce opportunities through social media partnerships.
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Manager, Sponsorship Strategy And Sport MarketingAmerican Express May 2008 - Jul 2011New York, Ny, UsLead experiential, digital/social media, communications, creative, hospitality and PR at the U.S. Open, PGA Championship, Ryder Cup, NBA All-Star Weekend, and through 100+ NBA season-long programs.
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Senior Account ExecutiveOctagon Apr 2005 - May 2008Stamford, Connecticut, UsDeveloped strategic recommendations and delivered superior client service for Computer Associates (CA) and BMW North America (BMW) in support of driving sales and enhancing brand awareness through amateur and professional golf programs. -
Financial SpecialistWachovia Bank Jul 2004 - Apr 2005San Francisco, California, UsDeveloped and executed proactive and reactive sales methods that lead to new business for Wachovia.Strengthened and developed business relationships by providing asset growth recommendations and financial analysis to maximize return. -
Event CoordinatorSports America, Inc. Jan 2004 - Sep 2004UsSupported marketing, operations, PR, and execution of McDonald’s All-American Game, Jordan (Nike) Classic, and AFLAC Baseball Classic.Coordinated press conferences in 10 cities to announce members of the 2004 AFLAC All-American Baseball Classic.
David Eisenberg Education Details
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University Of DelawareLaw -
Gds
Frequently Asked Questions about David Eisenberg
What company does David Eisenberg work for?
David Eisenberg works for Bay Area Panthers
What is David Eisenberg's role at the current company?
David Eisenberg's current role is Team President.
What is David Eisenberg's email address?
David Eisenberg's email address is ei****@****ail.com
What is David Eisenberg's direct phone number?
David Eisenberg's direct phone number is +191751*****
What schools did David Eisenberg attend?
David Eisenberg attended University Of Delaware, Gds.
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