Strong hands-on experience with end users, channel partners, OEM´s and distributorsSales leadership with over 30 years with a proven track record of extensive experience in the IT and Telecom market.High-level engagement with large companies, system integrators, service providers and PanEuro distributors
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Ucc Strategic & Key Account ManagerWestcon-Comstor Jan 2016 - Dec 2016MadridWorking with key UCC partners in country leading either new unmanaged business or just keeping existing business while growing market share & specific weight in those accounts trough new cross-selling with different suppliers such as Extreme or OracleOverachiever during 2016 -
Business Development AdvisorSelf Employed / Entrepeneur Jun 2014 - Dec 2015MadridHelping startups to execute their targets by defining their scope of work in market, identifying key verticals & enterprise customers, enabling & establishing the right agreements and helping them in their launch to market.
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Channel Manager - Key Strategic PartnersAvaya Dec 2009 - Jun 2014Madrid Area, SpainAVAYA Spain, #1 Leading UC, CC, Video, SME & Data leading providerAfter Nortel Enterprise acquisition under Ch11 by Avaya, I dealt as Channel Account Manager & Business Development for key strategic channels from legacy Nortel market as well traditional channels from Avaya running the transition for most of them. - High Touch relationship based in CxO & MD´s, Regional Managers (Sales, Technical, Marketing, etc.)- Partner Certification Program (Re-Certification, Co-Delivery Services & Annual Audit included)- Business Planning with Platinum, Gold & Silver Partners- Forecasting, lead management- Marketing Activities & deployment of programs to grow, up-sell & cross-sell- Opportunities Management- Channel Development, Implementation of Channel Programs- Contract Management with 1-tier Partners- Training & Workshops coordination- Issues Discussion / Negotiation- Strong professional and excellent interpersonal relationship with Managing Directors / CEOs of these Companies.Overachiever in 2010, 2011 & 2012 -
Distribution Director & Channel LeaderNortel Networks Oct 2000 - Dec 2009Madrid Area, SpainNORTEL NETWORKS Spain, #1 Leading UC, SME & Data leading providerDistribution Director & Channel Account Manager for distributors, subdistributors & key strategic channelsKey in opening and deploying the distribution market model for UC, CC and Data. Also it was one of my duties to merge key partners from several acquisitions such as ALTEON, ASTRA or PERIPHONICS into the Nortel portfolio and develop the channel strategy to get a strong marketshare in my region.Official spokesperson for Enterprise Divison on any Sales & Marketing topic with media & PR.Team leader for Channel & SMB with direct and indirect heads - High Touch relationship based in CxO & MD´s, Regional Managers (Sales, Technical, Marketing, etc.) - Partner Certification Program (Re-Certification, Co-Delivery Services & Annual Audit included) - Business Planning with Platinum, Gold & Silver Partners - Definition of GTM - Definition of partners ecosystem - Forecasting - Marketing Activities & Management - Opportunities Management - Channel Development, Implementation of Channel Programs - Training & Workshops coordination - Issues Discussion / Negotiation - Strong professional and excellent interpersonal relationship with Managing Directors / CEOs of those companies.Overachiever in 2000, 2001, 2003, 2004, 2006 & 2007 -
Iberia Channel & Distribution Director - Team Leader - Part Of Emea Channels CabinetMcafee Feb 1998 - Oct 2000Madrid Area, SpainMCAFEE Spain, #1 Leading Security VendorIberia Distribution & Channel Account Director, main role was to define, create, identify, enable, ramp up and deploy McAfee business model and activities after Anyware company acquisition in Spain either for SMB & Enterprise according to HQs plans as well engaging with all the relevant departments at company such as Direct Touch Sales, Inside Sales, Field Services & Operations. During 1999 & 2000 I was the SPOC in reporting for all sales departments into South EMEALeading internal sales teams approach to market (Direct Touch, SMB, Channels, Telesales) as well external funded resources.Official spokesperson for Sales & Marketing with media. - High Touch relationship based in CxO & MD´s, Regional Managers (Sales, Technical, Marketing, etc.) - Partner Certification Program (Re-Certification, Co-Delivery Services & Annual Audit included) - Business Planning with Platinum, Gold & Silver Partners - Forecasting - Marketing Activities - Opportunities Management - Channel Development, Implementation of Channel Programs - Training & Workshops coordination - Issues Discussion / Negotiation - Strong professional and excellent interpersonal relationship with Managing Directors / CEOs of these Companies.Overachiever in 1998, 1999 & 2000 -
Bdm - Product Manager & Key Account Manager At Systems Business UnitMetrologie Jun 1994 - Feb 1998Madrid Area, Spain• Senior Product Manager for PC market (IBM, Compaq, Toshiba, HP,......) Main duties were negotiation with vendors, stock profile definition, marketing activities definition & deployment as well trainings and leading a team of over 40 telesales & account managers. Also I was leading key channels business development.• Senior Account Manager & Team Leader for SBU Division (Systems Business Unit for Digital Equipment Corp & IBM) running from external roadshows to daily business management.Overachieving targets every year.
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Technical Department Team LeaderPeacock Computer Jun 1993 - Jun 1994Rep. for tech tickets/cases, customer repairs, maintenance contracts & supporting internal ITLogistics & warehouse were as well under my responsability coordinating any inbound/outbound
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Support & Operations - Network Infrastructure & Os LeaderComputer Cash & Carry Jan 1988 - Jun 1993MadridTech department, responsible for customer cases, repairs, warranties claims, maintenance contracts & supporting internal IT as well as point of contact with OEMs to keep, grow and transfer tech knowledge Onj the logistics & warehouse all were under my responsability coordinating any inbound/outbound, inventories as well to deploy a good practices internallyGot certifications & tech trainings for most of the vendors on that time such as IBM, Compaq, Epson, Toshiba, NEC, Novell, SCO,.....
David Elduayen Mulero Skills
David Elduayen Mulero Education Details
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Uned -
Etsii
Frequently Asked Questions about David Elduayen Mulero
What is David Elduayen Mulero's role at the current company?
David Elduayen Mulero's current role is Large Enterprise & Business Development - B2B Commercial Division - TARGUS.
What schools did David Elduayen Mulero attend?
David Elduayen Mulero attended Uned, Etsii.
What skills is David Elduayen Mulero known for?
David Elduayen Mulero has skills like Unified Communications, Telecomunicaciones, Comunicaciones Unificadas, Telecommunications, Voz Por Protocolo Internet, Sip, Voip, Socios De Canal, Avaya, Channel, Ip, Managed Services.
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