David Escobar Email & Phone Number

Ontario, Canada

-Attending events and marketing activations through Ontario province to engage customers with the Nintendo brand.-Engaging and analyzing customer´s behaviour to find insights into their interactions with them.-Doing inventory and managing the merchandising and sampling.-Generate awareness of Nintendo products to customers such as the console system and the videogames.

Toronto, Ontario, Canadá

-Marketing Consultant developing and executing marketing strategies focusing on digital channels and events.-Analysis of market size, competitors and target audience.-Evaluation of business performance to bring up insights for creating marketing campaigns.-Partnering closely with stakeholders and marketing agencies to leverage multiple media channels to reach our target audience.-Building the brand to sync with the business objectives in the videogame sector.-Organizing event booth at XP Gaming Summit 2023 to reach clients such as publishers, developers and indie companies.

I managed Vetnil (Nutraceutical), Spectrum Brands (Smartbones, Furmiantor and Natures Miracle) and Fresh Step Brands. I developed the marketing plans for each Q reaching 105% of sells with all the brands. I was responsible for checking the right information for all the products in all the market places and Ecommerce, and also, I implemented various digital communications to increase the sell out (Fresh Step sell out 34%+). I Forecasted the sell in to the specialized channel (Pet shops and vets).One of my big achievements in this position was that I helped decreasing the stock from 46 months to 22 months in 3 months of sell in, of a particular product that its rotation was low.

Bogotá, Bogotá D.C., Colombia

I managed Bvlgari, Acqua di Parma, Karl Lagerfeld, Oscar de la Renta and Guess perfume brands. I was responsible to make the pricing analysis of all the perfumes of my brands. I developed with the digital team the ecommerce for all the company brands. I forecasted the sell in and sell out of my brands monthly. I made the annual marketing plans to increase the sell in and sell out (Annual Sell In 12%+ total brands). I negotiated with the retails to enter the perfumes to the market and I negotiated the position of my products into the storeOne of my achievements in this position was to increase the collocation in retail of the Karl Lagerfeld Brand in 56% 2018 vs 2019

Bogotá D.C., Colombia

I managed the advertising budget for Abbot and Alimentos Polar Brands. I was responsible for the media plans for each product (Dogourmet, Oh mai Gat, Quaker, Harina Pan) creating ATL, BTL and Digital communication. I created a communication concept from the consumer insights. I was in charge to make the negotiation with the Media. One of my achievments was to increase the sell in 18% in Quaker cereal, having more exposition with the product in the neighborhood shops.

Bogotá

I managed the advertising budget for Claro telecommunications. I was responsible for the media plans for each product (Home, prepaid and offers) creating ATL, BTL and Digital communication. I created a communication concept from the consumer insights. I was in charge to make the negotiation with the Media.

- Manejo y control del presupuesto publicitario para los clientes Exxon Mobil, Mango,Jerónimo Martins y Autoniza.- Apoyo e involucramiento en el área de Mercadeo generando estrategias demarketing y comunicación para cada cliente, en los diferentes canales decomunicación, ya sea ATL, BTL o digital- Análisis de las competencias para generar acciones que puedan ser relevantes parala marca.- Manejo de marca y comunicación ante el consumidor de cada cliente.-Análisis de consumidor y sus puntos de contacto para la toma de decisionesestratégicas de comunicación- Negociación con proveedores para la compra de Medios-Cotización y creación de ideas en eventos de BTL y OOH para cada cliente-Personas a cargo: 1Logros: En Julio de 2014 se lanza con Exxon Mobil (Combustibles) un nuevo productopremium llamado "Supreme Diesel" enfocado en el usuario de tractomulas yautomóviles de carga pesada. Logramos posicionar el producto entre el target como elDiesel con mayor rendimiento y calidad para ellos.

Colombia

-Manejar y controlar el presupuesto publicitario para los clientes Belcorp, El Tiempo y RepCo -Apoyar e involucramiento en el área de Mercadeo generando estrategias de comunicación para cada cliente. -Generar informes de competencia. -Realizar seguimiento de las campañas publicitarias.Logros más sobresalientes:Desde Noviembre de 2012 comienzo a integrarme a una nueva unidad de Belcorp llamadaSkinexpert basado en infomerciales sobre tratamientos faciales. Desde esta fecha inicio un plan para lograr aumentar las llamadas al call center del cliente y su venta del producto. Se logran las metas el tercer mes con un aumento de llamadas del 18% siendo efectiva la venta del producto en un 90%

-Apoyar e involucramiento en el área de Mercadeo generando estrategias de comunicación para los clientes: Fondo de Prevención Vial, PepeGanga y Nokia -Generar informes de competencia. -Realizar seguimiento de las campañas publicitarias.

Postgraduate Degree, Marketing/Marketing Management, General

Creative Industries Management, Marketing

Especialización En Mercadeo Estratégico, Mercadeo

Publicista, Advertising