David Eshbaugh Email & Phone Number

Orlando, Florida Area

- Identify opportunities and develop strategies to increase sales and profitability through in-store graphics and key item presentations.- Established and implemented visual merchandising standards across Orlando theme parks for consistency in presentations and cohesive vision, setting expectations across the enterprise.- Introduced innovative materials, fixture options, hardware and graphics to elevate the brand and retail experience.- Maintain annual expense budgets of $250 thousand, identifying efficiencies resulting in over $12 thousand in savings.- Elevated design, creation and implementation of all in-park retail store signage, ensuring visual excellence through messaging, graphic impact and consistency.- Successful development of direct reports and field leadership through on-hand training, feedback and coaching of visual merchandising standards.- Collaborate with procurement team on product development and appropriate mix, creating brand guideline tools as it relates to individual shop theme. - Manage all aspects of visual merchandising with regard to store change outs, key marketing events and in-store promotions.- Lead the team in opening seven new/remodeled locations and four store overlays resulting in positive sales and Guest impressions.

- Provide visual merchandising leadership and direction to corporate and franchise locations, achieving over $400 million in annual sales.- Direct development and procurement teams on product packaging, fixture capacity and assortment.- Partner with marketing and creative to conceptualize visual presentations, maintaining a budget of $1.5 million. - Successfully developed and implemented merchandising guidelines, standards and protocols by creating a visual merchandising manual.- Understand relationship between strategic product placement and the impact on sales.- Coordinate in-store presentation efforts supporting promotional media filming and public relations events surrounding licensed product launches and partnerships with charities.- Finalize layout, build sku-to-fixture plan, coordinate hardware and marketing needs for all new Build-a-Bear Workshop store openings. - Developed new planogram format encompassing product placement, hardware, marketing and displays in a single, organized document. - Responsible for product and fixture placement and development of in-store signing needs (shop, brand, promotional, seasonal).- Identify and develop fixturing needs to support the introduction of confections, stationary, baby categories, and market products.- Interface and negotiate with vendors on fixturing and design for new concept stores.- Conceptualized and collaborated on design of new float for the Macy’s Thanksgiving Day Parade and window display. - Ensure timely and thorough communication of merchandise presentation information to stores monthly.- Successfully launched Build-a-Bear Workshop Outlet stores, developing a different visual merchandising and signage plan based on the “outlet” consumer.- Travel internationally to provide support and solutions to operations, marketing and product opportunities with regard to visual merchandising.

- Directly responsible for visual merchandising in 136 global corporate and franchise locations.- Exceeded merchandise profit of $155 million including café, hotel and online divisions.- Developed and managed visual budget of $500 thousand including freight, fixture procurement and in-store graphics.- Supported online merchandising through styling direction for photo shoots and proofing layout of images and text on landing pages.- Managed the development and purchase of packaging components for café, hotel and theme park brands.- Conceptualized and implemented solutions for fixturing that impacted the business.- Managed the creative development, delivery and execution of seasonal merchandise initiatives and promotions.- Drove key market window layouts and designs from conception to execution.- Updated store design and fixture package providing versatility in merchandising, maximization of product placement, and stronger brand awareness.- Worked with internal architectural team on store design trends, materials, lighting and fixture layout to ensure functionality merged with merchandising standards.- Supported and participated in new store set process, partnering with merchandise teams to determine appropriate product placement and assortment levels.- Managed process of evaluating corporate and franchise facades, identifying branding opportunities for improved consistency. - Prepared written and visual merchandising direction that's clear and concise.- Partnered with franchisees and improved compliance of visual standards and execution of initiatives. - Developed and supervised 13 domestic and international regional managers to insure compliance of window installations and all in-store merchandising directives via monthly conference calls and site visits.- Facilitated quarterly and annual visual training seminars across all levels of management, developed contents for visual merchandise e-learning courses and maintained internal resource materials.

- Achieved $26 million in revenue from locations of direct responsibility.- Participated with the procurement team in the development of new product lines through brainstorm sessions, work sessions, and line reviews, presenting new ideas or product placement strategies based on current fashion/market trends.- Assisted the procurement team in the planning/mapping of store sets, refreshes, or seasonal floor set changes.- Planned space allocation per category in locations of direct responsibility.- Communicated store needs, or requests for presentation or assortment changes to the procurement team.- Analyzed key items for productivity in locations, providing direction for positioning to the operations teams.- Analyzed and determined product sales trend and how it relates to program placement.- Directed and assisted in all floor sets by defining merchandise presentation, store sets, resets and location refreshes.- Directed and managed the flow of inventory in locations supporting 12,000 various skus.- Trained and developed all levels of management by providing a comprehensive introduction to JDA and the functions as they relate to the level of the individual.- Managed the merchandising strategy for special events, event set up and contracting for concessionaires (Mardi Gras, Halloween Horror Nights, Rock The Universe) with a combined annual revenue of $4 million.

- Directly responsible for in store merchandising presentation by planning product placement and execution of floor sets.- Oversaw in store client program, developing relationships to help identify specific needs in clothing and communicating store promotions.

- Ensured visual standards were consistent between units, timely completion of promotional directives, accurate markdowns, merchandise receiving and rotation of back stock.- Developed visual assistant in creative merchandising and floor sets.- Managed new store set up and opening, oversaw training and development of management and retail teams, facilitated floor sets.

- Accepted on the Walt Disney World College Program through multi interview process.- Performed sales responsibilities in a high volume retail unit.- Successfully completed theme park management seminars incorporated into program requirements.