As the Chief Fascinating Officer, I spearheaded the team responsible for orchestrating the visit of the French President to the Shrine in Lagos, Nigeria. Additionally, I took the lead in organizing the groundbreaking Shugacoated Concert by ShugaBand, marking the first-ever Live Band Concert in Nigeria.In the realm of consultancy, I provided expert guidance to three companies on client management, brand management, and business development, focusing particularly on blue-chip clients. My responsibilities extended to overseeing and coordinating a spectrum of captivating activities within the company, covering services such as Marcomms, Events, Experientials, Technical supply, Logistics, Retreat management, Food, Gadgets, Brand management, Entertainment, Gifts, and Real estate.Furthermore, I lent my expertise to three marketing agencies, overseeing projects for prominent entities such as BIC, Diageo, Dangote Group, PMI, as well as consulting for a technical company where projects for CocaCola, Etisalat, Visa, and LVMH were successfully executed.At our core, we are driven by an instinct to fascinate, consistently delivering excellence. Stay connected with us by sending an email to: info@infascgroup.com or visit www.infascgroup.comWe invite you to experience the extraordinary with us—where fascination meets exceptional delivery.

In my role as the Head of New Projects for the Brands Portfolio, I successfully managed high-profile clients including Coca-Cola, PZ, Kimberly Clark, Powerhorse, and First Bank. Leading a dynamic team of 10 individuals with cross-functional roles, I played a pivotal role in shaping and executing innovative strategies for notable brands.Specifically, I spearheaded the ideation, presentation, and successful execution of marketing strategies for two brands under the Coca Cola umbrella. My strategic acumen allowed us to not only secure these projects through successful pitching but also ensured their flawless execution.I demonstrated keen insight by identifying key opportunities within two blue-chip FMCG companies, namely Dangote and Honeywell. This strategic vision contributed significantly to achieving billings of 150 million naira and a remarkable 40% increase in revenue.Moreover, my negotiation skills proved impactful, resulting in substantial cost savings of up to 15% with third-party suppliers. This ability to optimize resources directly contributed to the overall success of our projects and the financial health of the portfolio.In essence, my role involved driving innovation, securing and delivering successful projects, identifying growth opportunities, and optimizing operational costs for sustained profitability within the brand portfolio.

In my capacity as Senior Brands and Communications professional, I successfully managed a diverse clientele, including notable companies such as Promasidor and Coca-Cola Nigeria. My leadership extended to overseeing impactful projects like Coke Studio Experiential activation, Fanta Sampling, Onga Prism Launch, Cowbell Coffee Roadshow, and Cowbell Chocolate NYSC activation.Guiding a team of four, I played a pivotal role in shaping and executing innovative marketing strategies for prominent brands. This involved leading the ideation, pitching, and successful execution of marketing strategies for both Coca-Cola and Promasidor, showcasing my ability to secure and deliver winning campaigns.My efforts contributed significantly to the financial success of the projects, achieving billings of 100 million naira and a commendable 33% increase in revenue. Through effective negotiation, I secured up to 10% cost savings with third-party suppliers, optimizing resources for enhanced project profitability.As part of my responsibilities, I defined brand strategies and plans aimed at satisfying clients, holding accountability for the Profit and Loss (P&L) of brands within the agency. My role encompassed comprehensive brand management, involving the development and coordination of productive relationships with relevant client stakeholders.I took charge of leading the ideation, implementation planning, and campaign execution for marketing strategies, emphasizing quality, efficiency, effectiveness, and profitability. Collaborating closely with internal teams, I ensured the seamless coordination and alignment of efforts to provide best-in-class brand management to our clients.In essence, my responsibilities involved driving successful campaigns, managing financial aspects, fostering client relationships, and ensuring the highest standards in brand management and communication.

In my role as a Brand and Communications Manager, I have overseen a diverse array of projects that showcase my expertise in strategic planning and execution. Notable projects include the International Trade Fair in Lagos (2011), the Guinness Jersey Tour featuring the display of the world's largest jersey, and the Guinness Viewing Center for AFCON 2013.My clientele comprises prominent names such as Etisalat, Oando, Brian Munro, Promasidor, Guinness, and Coca Cola. A significant accomplishment includes being part of the team that executed the Guinness World Record-breaking Largest Jersey, a feat recorded in the Guinness Book of World Records. Additionally, I successfully led the execution of a Food Festival with a remarkable attendance of 10,000.Furthermore, I played a key role in ideating and executing Etisalat's inaugural U17 football tournament, contributing to their brand engagement and community involvement initiatives. As part of a collaborative team effort, we achieved billings of 250 million naira, marking a substantial 35% increase in revenue.My responsibilities as a Brand and Communications Manager encompassed various critical aspects, including defining, scoping, coordinating, and planning project activities. I took accountability for the end-to-end successful delivery of projects, with a keen focus on professional execution throughout the pre-event, event, and post-event phases. This involved effective issue, risk, and change management, as well as meticulous database management.In addition to these operational aspects, I actively managed client relationships, participated in proposal preparation, and delivered compelling presentations to showcase our strategic vision. My multifaceted role reflects my commitment to delivering excellence in brand and communications management.

In my role as Director of Projects and Brand Communications, I have overseen a diverse range of events, including corporate dinners and shows, award ceremonies, weddings, funerals, birthday parties, corporate and group picnics, as well as club parties and shows. My extensive client portfolio includes notable names such as GABASAWA, Powerhorse, OGSPAM, HNIs (High Net Worth Individuals), and Radisson Blu.Key responsibilities under my purview include:Accountability for Successful Project Delivery: Taking charge of projects from their inception to completion, ensuring seamless execution and client satisfaction.Project Definition and Coordination: Defining, scoping, and coordinating the various activities involved in a project to guarantee a well-organized and successful event.Issue, Risk, and Change Management: Proactively identifying and managing issues, risks, and changes that may arise during the project lifecycle.Resource Management: Efficiently managing resources, including time, budget, personnel, and requirements, to meet project objectives and ensure optimal outcomes.Proposal Preparation and Presentation: Contributing to the development of comprehensive proposals and delivering compelling presentations to clients.Media Planning and Marketing Assistance: Providing support in media planning, marketing strategies, and production elements to enhance the overall impact of events.Media Schedule Management: Overseeing the management of media schedules, monitoring variances, and ensuring adherence to planned timelines.Budget Planning and Development: Playing a key role in budget planning and development, optimizing resources to achieve financial objectives.Technical Reporting and Schedule Analysis: Providing detailed technical reports and conducting schedule analysis to ensure alignment with project goals.

In my role as a Senior Projects Manager, I have had the privilege of working with esteemed clients such as British American Tobacco (BAT), Unilever, Fanta, and the Africa Movie Academy Awards (AMAA). Notably, I was part of a successful team that executed experiential events for British American Tobacco and contributed to the ideation and execution of impactful experiential activities for two renowned blue-chip companies, Coca Cola and Unilever.Key responsibilities within my purview include:Accountability for Successful Project Delivery: Taking full responsibility for the successful delivery of projects, overseeing all stages from inception to completion.Project Definition and Coordination: Defining, scoping, and coordinating the various activities involved in a project to ensure seamless execution and client satisfaction.Issue, Risk, and Change Management: Proactively identifying and managing issues, risks, and changes that may arise during the project lifecycle.Resource Management: Efficiently managing resources, including time, budget, personnel, and requirements, to meet project objectives and ensure optimal outcomes.Proposal Preparation and Presentation: Contributing to the development of comprehensive proposals and delivering engaging presentations to clients.Media Schedule Management: Overseeing the management of media schedules, monitoring variances, and ensuring adherence to planned timelines.Budget Planning and Development: Playing a crucial role in budget planning and development, optimizing resources to achieve financial objectives.Technical Reporting and Schedule Analysis: Providing detailed technical reports and conducting schedule analysis to ensure alignment with project goals.My experience and commitment to excellence have been instrumental in contributing to the success of experiential events for prestigious clients, reinforcing my dedication to delivering outstanding results in project management.

As an Executive Trainee in Marketing and Operations at a bank, my responsibilities encompass a wide range of functions aimed at developing a comprehensive understanding of both marketing and operational aspects within the banking industry. Key responsibilities include:Market Research and Analysis:Conducting market research to identify trends, customer needs, and competitor activities.Analyzing data to provide insights that contribute to strategic marketing decisions.Brand Promotion and Communication:Supporting the development and implementation of marketing campaigns to enhance the bank's brand visibility.Assisting in the creation of marketing materials and communication strategies to reach target audiences.Customer Relationship Management:Participating in efforts to build and maintain strong relationships with customers.Assisting in the development of customer-centric initiatives to enhance overall satisfaction.Collaborating with cross-functional teams to ensure seamless integration of marketing strategies.Operational Efficiency:Gaining exposure to operational processes within the bank to understand workflow and efficiency.Identifying areas for process improvement and proposing solutions to enhance operational effectiveness.Data Analysis and Reporting:Utilizing data analytics tools to analyze marketing and operational performance metrics.Generating reports to provide insights and recommendations for continuous improvement.Cross-Functional Collaboration:Collaborating with teams across various departments to gain a holistic view of the bank's operations.Participating in joint projects to foster a comprehensive understanding of the organization.Staying current with industry trends and best practices.By actively participating in these responsibilities, I aim to develop a well-rounded skill set and contribute to the overall success of the bank in both marketing and operational endeavors.

As a Corporate Communications Executive, my responsibilities revolve around fostering positive interactions with customers and ensuring their satisfaction through effective communication and engagement. Key duties include:Customer Interaction Handling:Responding to incoming customer calls promptly and addressing their complaints, inquiries, and questions in a timely, accurate, and professional manner.Ensuring high standards of customer service to enhance overall customer satisfaction.Building Customer-Centric Relationships:Cultivating customer-centric relationships through effective communication strategies.Implementing practices that prioritize the customer experience and contribute to long-term customer loyalty.Telemarketing Initiatives:Engaging in telemarketing activities to promote products or services and enhance customer awareness.Utilizing effective communication techniques to convey value propositions to potential customers.Activation of Lines:Utilizing activation software to efficiently activate and manage customer lines.Ensuring a smooth and seamless process for customers during line activation procedures.Customer Loyalty Development:Developing and nurturing loyal customers by consistently meeting and exceeding their expectations.Implementing strategies to enhance customer retention and satisfaction levels.By focusing on these responsibilities, I aim to contribute to a positive customer experience, build lasting relationships, and support the overall objectives of the corporate communications function.