David Knapp

David Knapp Email and Phone Number

I turn data into dollars πŸ’΅ | SVP Head of Personalization | Award-Winning Performance Marketing Leader Demand Generation | Ad Targeting & Audience Decisioning | Speaker | Pioneer | Brand Innovators β€˜40 Under 40’ @ Wells Fargo
David Knapp's Location
New York, New York, United States, United States
David Knapp's Contact Details
About David Knapp

Marketing executive with a 15+ year track record of leading transformation teams for both B2B & B2C customer segments. Skills include digital marketing (web & mobile), business strategy, building and managing teams, new product launches, acquisition and loyalty marketing, and partnerships.People-first leader leader who creates high performance, happy teams. Passion for empowering people, and emphasis on transparency, collaboration, and innovation have been key to driving success for teams and for customers. I love to develop a compelling vision and solve problems to deliver record-breaking results.βž₯ I thrive in environments geared toward growth and transformation; equally adept at performance marketing and customer centric brand strategy designed to generate revenue for clients and companies. Executives tend to call me when they have ambitious goals or a turnaround and need a trusted player-coach to help them deliver at warp speed.βž₯ I excel at analyzing data, defining target customers, and developing innovative programs that drive triple-digit increases in leads and customers through robust, hypothesis-driven test & learn optimization. I clearly articulate solution alternatives rooted in facts to enable swift decision making.βž₯ I am an agile thinker who is highly adaptable and quick on his feet; standing still means falling behind. My business acumen enables me to anticipate obstacles and proactively setup my organization for success.βž₯ I am adept at influencing without authority and driving action in a matrix organization. My colleagues appreciate my responsiveness, respectful use of time in meetings with effective communication, thoughtful partnership and strategic problem solving, and ability to build meaningful supplier relationships to expand organizational capabilities.β˜› Key Skills ☚✦ Strategy Development | Execution ✦ Performance / Growth Marketing✦ People Leadership✦ Program Management | Digital Transformation ✦ Innovation✦ Client Acquisition✦ Go-to-Market Plans | Big Data-Driven Optimization✦ Relationship | Partnership Building ✦ Brand Strategy

David Knapp's Current Company Details
Wells Fargo

Wells Fargo

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I turn data into dollars πŸ’΅ | SVP Head of Personalization | Award-Winning Performance Marketing Leader Demand Generation | Ad Targeting & Audience Decisioning | Speaker | Pioneer | Brand Innovators β€˜40 Under 40’
David Knapp Work Experience Details
  • Wells Fargo
    Svp Head Of Marketing Personalization, Consumer And Small Business Banking
    Wells Fargo Mar 2023 - Present
    San Francisco, California, Us
    Building a team focused on delivering business growth via personalized marketing.
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  • Taponit
    Advisor
    Taponit Jan 2023 - Present
    Davenport, Ia, Us
    Latina-founded TapOnlt is a text message marketing and communication platform used by businesses of all sizes to build, grow, engage, and monetize first-party/zero-party databases via TapOnlt's intuitive SMS & multi-image MMS platform.
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  • Riseout
    Founding Partner
    Riseout Jan 2021 - Present
    **This is my side hustle.**We believe the gauntlet of growing up gay creates a gritty resilience that makes LGBTQ+ leaders unstoppable. Our mission is to connect and create role models for the next generation of gay business leaders. Learn more at riseout.co
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  • American Express
    Head Of Digital Customer Site & Paid Media Growth Marketing
    American Express Jan 2020 - Mar 2023
    New York, Ny, Us
    As Head of Digital Customer Site & Paid Media Growth Marketing, I am accountable for promoting American Express’ portfolio of existing and emerging commercial financial products for small and medium sized businesses via a suite of product marketing and demand generation initiatives for an audience of 3M+ customers.I lead a team of 12 full time marketing staff and 50+ contractors across 5 strategic supplier partners to facilitate commercially successful new product launches, differentiate the product portfolio vis-Γ -vis the competition, and achieve established revenue, NPS, and accounts acquired goals.I also implement go-to-market strategies for new financial products by employing owned and paid media channels, innovative data science and modeling approaches, and award-winning content strategies to achieve brand awareness and KPI goalsKey accomplishments:βž₯ Developed and implemented go-to-market strategies for a range of card and beyond card funding solutions across digital marketing, paid media, and email marketing channels. Delivered 49% above revenue plan in 2021 and acquired over 450K new account / customer relationships within 6 months in 2022.βž₯ Expanded hypothesis driven Test & Learn to enable rapid experimentation, leading to a 20% increase in customer engagement YoY.βž₯ Collaborated with analytics teams to research and define target customers and develop personalized content to articulate unique product value propositions.βž₯ Launched real-time reporting dashboard (shifting from a 2 month to a 1 day lag) to enable quicker identification of results drivers. Built performance marketing muscle by mentoring team to analyze end to end funnel data to identify growth opportunities and gaps in the customer journey.βž₯ Celebrated 15 team promotions and achieved 100% talent retention to the organization from 2016-2021 despite the Great Resignation.βž₯ Earned the Chairman’s Award and President’s Club Leadership Award in 2021 (top 1% of 72,000 colleagues)
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  • American Express
    Director, Digital Acquisition Marketing
    American Express Oct 2018 - Jan 2020
    New York, Ny, Us
    As Director of Global Commercial Services Digital Commerce Acceleration, I was tasked with leading the B2B marketing team to promote the benefits and value proposition of the company’s portfolio of 10+ commercial credit cards and funding solutions. I recruited and trained a high performance, happy team of marketing strategists who predict customer needs and drive business growth with relevant content.Among my responsibilities, I designed and implemented key strategies to sustainably enhance customer acquisition, customer engagement and client retention, and service utilization.Key contributions to business growth:βž₯ Expanded American Express’s global commercial reach and impact, driving sustained growth in card membership and service utilization.βž₯ Oversaw all marketing communications within owned media, leveraging new capabilities and user experiences, real-time APIs, and spend-based content targeting plans to drive engagement and product awareness.βž₯ Developed an agile scrum dedicated to site marketing to decrease lead times from 4 months to 2-4 weeks, delivered 20x efficiency for marketing investment.βž₯ Launched site retargeting capability to enable funding solutions growth and boost customer content relevance with strategic enhancements to algorithmic content prioritization strategy.βž₯ Created enterprise first site-to-field digital signals integration for complex supplier payments solutions, enabling true cross-channel marketing supported by a robust sales organization.βž₯ Continuously invested in recruiting and nurturing talent to foster a highly engaged team, with routine development offsites focused on a range of skill-building topics including strategy development, data analysis, negotiations, and networking.
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  • American Express
    Director, Digital Engagement Marketing
    American Express Feb 2018 - Oct 2018
    New York, Ny, Us
    As Director of Digital Marketing, I was responsible for developing strategic relationships and business partnerships with our Product and Technology to transform our loyalty strategy and customer experience in order to achieve key revenue goals for email and website communications.Some of my additional contributions include:βž₯ Worked closely with product, marketing, and analytics teams to exceed revenue targets in 2018 with 150% YoY growth.βž₯ Led the development of API technology to activate over 100 data variables to enable β€˜data as content’ dynamic personalization, activating a brand differentiator with the first ever scaled marketing technology solution for the organization, now used by over 300 email marketers globally.βž₯ Evolved customer perceptions of American Express products; created customer-first content strategies to drive card utilization and generate over $1B+ in additional purchases.βž₯ Developed breakthrough insights highlighting key opportunities to increase revenue in Mobile experience and created business cases to secure investment, resulting in 10x lift in Mobile revenue over 2 years.βž₯ Researched, tested, and optimized brand messaging to increase adoption and utilization of key benefits and platforms, including: Amex Offers, Global Lounge Collection, and Fine Hotels & Resorts.βž₯ Motivated organization to invest in upper and mid funnel marketing to scale funding solutions by defining lead nurture signals and personalizing warming content based on individual customer mindsets, a highly successfully strategic pivot from the original conversion-oriented approach. βž₯Tapped to speak at several industry events as a pioneering thought leader, including Movable Ink Elevate, an event targeted at senior-level marketing executives around the globe, Think Summit, and DMA &Then Conference.
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  • American Express
    Senior Digital Marketing Manager, Personalization Strategy & Transformation
    American Express Oct 2015 - Feb 2018
    New York, Ny, Us
    I joined American Express in 2015, where I worked with cross-functional teams to pioneer an industry leading personalization strategy with 70+ partners globally resulting in an award winning monthly marketing email program.I launched next-generation API technologies to deliver uniquely engaging customer experiences resulting in $1B+ in cumulative customer spend increases across 1 million customers.βž₯ Won Chairman's Award in 2017 (top 5% of enterprise talent)
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  • Knapp & Co.
    Customer Experience & Brand Strategy Consultant
    Knapp & Co. Oct 2014 - Oct 2015
    Specialties: Brand and retail strategy, brand extension, corporate strategy, marketing planning
  • Parham Santana
    Head Of Brand Strategy And Client Services
    Parham Santana Nov 2012 - Oct 2014
    New York, Ny, Us
    Representative Clients include: American Greetings, American Girl, CondΓ© Nast, Discovery, Disney, Food Network, Hershey’s, Maidenform, Miss Universe, NBC, NFL, Pantone, PBS Kids, PetSmart, Rolling Stone, Sesame Street, Turner Classic MoviesAs Head of Brand Strategy and Client Services at Parham Santana, I led a cross-functional team of 10 responsible for all aspects of service delivery including requests for proposals, new client pitches, project scoping, budgets, brand strategy, creative development, project and talent managementMy work positively contributed to both our clients and our agency's growth, including:βž₯ Supported high-level corporate acquisitions by developing brand strategies to enable scaled launch resulting in multiple successful sales (Maidenform $575MM acquisition by Hanes and Skip Hop $140MM acquisition by Carter's).βž₯ Increased agency profitability 170% by repositioning corporate strategy from low margin graphic design to high margin retail consulting services, resulting in multiple M&A inquiriesβž₯ Wrote the merchandising tagline "Confidently Beautiful" for Miss Universe Organization, which transformed into a rallying cry for a global women’s empowerment movement and a 7 minute song on Spotify
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  • Parham Santana
    Account Director
    Parham Santana Aug 2011 - Nov 2012
    New York, Ny, Us
    Rapidly promoted from Account Manager to Account Director to lead client management and service delivery for the highest value accounts in our brand extension division.Key accomplishments:βž₯ Delivered $100 million in incremental annual sales at Walmart, Macy’s, Target, and Sephora, by creating omni-channel integrated marketing and new product development strategies based on proprietary, bespoke market research and consumer insightsβž₯ Increased revenue 60% through superior client service and strategy development
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  • Parham Santana
    Account Manager
    Parham Santana Nov 2010 - Aug 2011
    New York, Ny, Us
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  • Target Corporation
    Advertising Producer
    Target Corporation Nov 2006 - Jan 2009
    Minneapolis, Mn, Us
    βž₯ Managed $30 million annually of Target Branding campaigns, including advertising for the launch of Target’s ubiquitous reusable bagsβž₯ Received CMO's "Pellegrene Award" in Spring and Fall of 2008
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David Knapp Skills

Marketing Market Research Budgets Logistics Financial Services Advertising Strategy Brand Management Management Integrated Marketing Marketing Strategy Fundraising Cross Functional Team Leadership Customer Service Public Relations Email Marketing Social Media Marketing Account Management Negotiation Project Planning Retail Marketing Communications Sales Event Management Analysis Merchandising Internal Communications Brand Development Budgeting

David Knapp Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Master Of Business Administration (Mba)
  • Babson College
    Babson College
    Business Management
  • Choate Rosemary Hall
    Choate Rosemary Hall
  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Bargaining And Negotiations

Frequently Asked Questions about David Knapp

What company does David Knapp work for?

David Knapp works for Wells Fargo

What is David Knapp's role at the current company?

David Knapp's current role is I turn data into dollars πŸ’΅ | SVP Head of Personalization | Award-Winning Performance Marketing Leader Demand Generation | Ad Targeting & Audience Decisioning | Speaker | Pioneer | Brand Innovators β€˜40 Under 40’.

What is David Knapp's email address?

David Knapp's email address is df****@****ail.com

What is David Knapp's direct phone number?

David Knapp's direct phone number is +178123*****

What schools did David Knapp attend?

David Knapp attended Nyu Stern School Of Business, Babson College, Choate Rosemary Hall, The London School Of Economics And Political Science (Lse).

What are some of David Knapp's interests?

David Knapp has interest in Red Ribbon Ride, International Travel, Broadway Cares/equity Fights Aids, Red Cross Certified Hiv Educator, Choate Rosemary Hall Alumni Class Agent.

What skills is David Knapp known for?

David Knapp has skills like Marketing, Market Research, Budgets, Logistics, Financial Services, Advertising, Strategy, Brand Management, Management, Integrated Marketing, Marketing Strategy, Fundraising.

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