David Feick Email & Phone Number

Boston, MA, US

Little Rock, AR, US

I lead a forward-thinking team of consumer insights and competitive intelligence professionals dedicated to empowering Kinetic's customers to "Internet better." We focus on understanding and anticipating market trends and consumer behavior to inform strategic initiatives that drive growth for the Kinetic business. I am privileged to support and guide my.

Birmingham, West Midlands, GB

As EVP of the North America division of Magpie and Stickee Technology, I developed the product vision, positioning, and messaging for our flagship Magpie DBX eCommerce analytics solution, identified and established new market opportunities, and secured proof of concept trials. In addition, I set the go-to-market business strategy for our US.

New York, NY, US

As an Engine Insights US Leadership Team member and the Technology practice leader, I was responsible for consultative business advisory to tech and telco brands, with P&L and revenue responsibilities. After exceeding revenue targets in my first year, I was promoted to lead Technology Practice. I established new account relationships with major B2C and B2B.

New York, NY, US

Santa Barbara, CA, US

• Hired to build new Consumer Intelligence function and establish the insights vision/strategy for the company. Responsible for a team of research managers and analysts. Achieved 2x investment in programs and staffing.
• Led initiative with CMO to redefine consumer audience inline with corporate strategy. Achieved 110% YoY increase in brand consideration through more efficient targeting and optimized creative execution.
• Introduced advanced attitudinal + behavioral neural network model for NPS that quantified the impact of key experience drivers. CPO re-prioritized FY18/19 programs to address deficiencies resulting in first NPS.
• Introduced initiative to define Sonos owner “customer” journey that became primary framework for all marketing planning, strategy, and medium-range forecasting.
• Led quantitative brand tracking programs. Introduced advanced driver modeling capability to complement brand equity measurement that resulted in refocused advertising and creative execution.
• Drove multi-phased program to benchmark retail display units and evaluate new display concepts to drive brand consideration and purchase intent which resulted in multi-million dollar commitment to replace display units.

Bellevue, WA, US

• Led brand positioning research that identified untapped market opportunities and value propositions resulting in T-Mobile's 2013 Uncarrier rebranding. Resulted in first wireless subscriber growth in 5 years.
• Introduced advanced, non-linear neural net path modeling to quantify direct and indirect impact of major marketing initiatives on brand consideration, customer loyalty, and subscriber growth as well as prioritize and.
• Implemented “Big Data” marketing analytics program that linked attitudinal with behavioral data that identified root causes of dissatisfaction and fed closed-loop CRM programs that resulted in 30 basis points reduction.
• Developed product analytics solutions to optimize $6B+ strategic portfolio management and device sourcing. Introduced a portfolio optimization model for device sourcing that achieved a 50% reduction in SKUs.
• Increased team efficiency and reduced cycle time for business intelligence by 50% by streamlining tracking programs, establishing new metrics, and creating self-service integrated KPI scorecards.
• Led bottoms-up/top-down annual insights planning resulting in 25% YoY increase in OpEx.Directed multi-million dollar research budget, and development of strategic research plans for business units.

Sunnyvale, CA, US

• Led research that informed senior-level business development negotiations for creation of co-branded broadband services with SBC Communications/AT&T and British Telecom.
• Awarded 2-year UK assignment managing global Connected Life and Digital Home research.
• Managed team of researchers focused on global product development research, usability and interaction design, pricing, loyalty, retention, customer satisfaction, awareness tracking.

Sunnyvale, CA, US

• Guided 240+ projects covering broadband, mobile/wireless, digital home, connected life, and desktop service.through design, fielding, data analysis, report writing, and presentations.
• Accountable for global audience measurement contracts that resulted in optimized audience measurement.

Sunnyvale, CA, US

• Led data mining/sciences team to develop new international reporting and analysis capabilities to support International leadership team.
• Built first custom 10,000+ person online, “metered” audience measurement and behavioral profiling panel in partnership with Nielsen//NetRatings.

Sebastopol, CA, US

I gained valuable experience that helped me transition from academia to the discipline of marketing analytics and business intelligence.

Salt Lake City, Utah, US

I taught undergraduate courses in Social Psychology, Statistics, and Research Methods.

Salt Lake City, Utah, US

I led analytics projects using SPSS and AS400 programming language to evaluate the impact and efficacy of mental health programs and interventions on outpatient outcomes.

Ba, Economics + Psychology

Phd, Social Psychology

Ms, Social Psychology

Year Abroad, Political Economics / Psychology

Education record