David Ferris Email & Phone Number

My core strengths are the ability to: Ask the right questions: I am adept at clarifying key value propositions in complex subjects.Join the dots: I can understand the aim of a product or strategy and place it in the big picture. Make the complex, simple: I translate complicated ideas into clear and compelling arguments.Keep it personal: I believe in talking to prospective customers - not at them.

Sydney And Brisbane, Australia

Created a wide range of content for enterprise, small business and consumer markets: > Brochures> Web pages> Online articles and blogs> PowerPoint presentations> eDMs> Case studies> White papers> Video scriptsClients include Amazon Web Services, Vocus Communications, Macquarie Telecom, Unisys, CoreLogic-RP Data, Landis+Gyr, Pegasystems and Telstra.

Sydney, Australia

On-staff writer at a broad-based IT services company which was a subsidiary of Telstra. Liaised directly with multiple stakeholders including marketing, sales, technical experts and clients to produce content to arm the sales force. The key requirement of this role was to comprehend highly technical concepts and translate them into simple, benefit focused copy. Understanding a multi-facetted business and its role in Telstra’s solution set was equally important.