Marketing Manager
Current• As Marketing Manager, I researched, developed, and implemented the companies first email marketing campaign that helped increase sales and kept our Independent bicycle Dealers up to date on the latest company news, also build the company’s online presents which it lacked.• Managed professional bike riders travel and expenses and kept them within their budget and brought the cost of their expenses down.• Key in implementing rider contingency program to influence riders to post to their social media outlets to increase brand awareness online. • Influential in streamlining bicycle production to achieve faster delivery time of bicycles and get them to market in a timelier manner.• Redesigned bicycle graphics that are now being offered to bring them up to date with what is trending in the marketplace.• Approved ads for both print and online advertising. I would also design ads when needed.• Shot, produced, edited, and released videos of bicycle, related events and races to promote the KHS brands.• Key in finding and negotiating the printing of yearly bicycle catalogs and parts catalogs and also cut the printing cost by 75%.