-Collaborated with product managers, developers, and other stakeholders to conceptualize anddesign user-centric interfaces for web and mobile applications.-Conducted in-depth user research, including user interviews, surveys, and competitor analysis, togain valuable insights into user behaviours and pain points.-Translated user insights into wire frames, interactive prototypes, and mockups to communicatedesign concepts and interactions effectively.-Implemented a user-centred design approach, ensuring usability and accessibility best practices areincorporated into the design process.-Conducted usability testing and iterate designs based on feedback to improve the user experiencecontinuously.-Created and maintain a design system to ensure consistency and efficiency across all products andplatforms.-Worked closely with the development team during the implementation phase to ensure the designvision is accurately brought to life.-Implemented user feedback-driven design changes that led to a 15% decrease in user churn rateand an 18% increase in overall customer satisfaction.-Played a key role in developing and implementing the Weave design system, leading to a 30%reduction in design production time and ensuring a cohesive user experience across the design fortheir soon-to-be-released website and AI product.

-Optimized UI designs for 4 live projects, improving user experience by 30%.-Designed wireframes and prototypes for 8 mobile and web projects.-Developed a design system that enabled efficient production of 10+ high-fidelity screens in 2months.-Collaborated with cross-functional teams including developers, product managers, andstakeholders to ensure the successful implementation of designs.-Delivered newly re branded logo & visual identity package to parent company's standards on time,boosting brand recognition by 25%.-Created graphics, icons, and visual assets for use in design projects.

I worked closely with the core team at MedVol. I had the opportunity to work with the Co-Founders as well as the Development & Tech Team on the User Experience and Interface design for the web application (MedVol) as well their mobile application (MedVol Assist).

-Produced 100+ creatives across multiple social media platforms to optimize reach & brandawareness by 25%.-Managed parent company's digital presence, creating templates and defining their design andvisual language.-Created 25+ visually compelling marketing materials for clients, including pitch decks, newslettersand banners that effectively communicated brand messages.-Assisted senior designers with the creation of interactive design concepts and presentations.

-Developed & delivered impactful creatives for 10+ client social media accounts, reaching anaverage of 500,000 viewers per post.Optimized design workflows by creating templates and automating processes to increaseefficiency by 30%.-Collaborated with the marketing team to create 20+ promotional campaigns resulting in a 50% lift incustomer engagement.