Since cutting my teeth in the seminal Cranbrook Academy of Art Design program of the mid 1980s, I have forged a career as an entrepreneur and creative professional. As Principal and Chief Creative Director at Otherwise, I am responsible for bringing our clients’ brands to life by translating strategy and ideas into tangible and memorable user experiences. For over 20 years, I have led virtually all of the creative delivery at Otherwise throughout varied integrated media including print, environmental and online. As well, I have led numerous designers and design teams to produce exceptional design solutions through ongoing mentoring and disciplined creative explorations.Specialties: Branding and Identity programs, Interactive Design/User Interface, Typography, Marketing Collateral, Advertising, Social Media Strategy and Marketing.
Listed skills include Graphic Design, Advertising, Visual Communication, Typography, and 12 others.