David Friedberg Email & Phone Number

United States

• Successfully pre-opened one of the most upscale and unique, senior living communities in the greater Washington DC area offering Independent, Assisted Living, and Memory Care apartments.
• Responsible for total sales and marketing during the first 8 months on $100M project. (Grew to three full time DOS's and Move in Coordinator)
• Created start up partnerships, coordinated first 25 Move In's (In absence of Move In Coordinator) and hosted numerous events.
• Provided weekly executive presentations to ownership and stakeholders.

Fairfax, Virginia, US

• Led 6-person sales and event team through COVID-19 generating strategies, action plans, and event execution.
• Helped grow market or fair share to first place - 137.2%, in 7 property competitive set (ranging 12 months) through COVID-19.
• Uncovered and negotiated directly with decision maker 1 month out for long-term contract that actualized over $650K in highest need period.

• Initiated own business and consulted for hotels all over the country.
• Provided Task Force support including directing staffs, sales solicitation, and marketing assignment's.

Fort Lauderdale, Florida, US

• Led 10 person sales, catering, and event management staff in 232 room "lifestyle" hotel in heart of Fort Lauderdale in all sales, catering, revenue management, and marketing efforts.
• Increased definite's on the books or "Futures" by 23% over previous year,
• Championed integrated marketing effort and revitalized property brand focused on prestigious Las Olas Blvd. location. Included new logo design, photo spread with creative “lifestyle” images, redesigned website.

• Oversaw twelve person sales, marketing, and catering staff of 4 diamond resort with 500 guest rooms and 80,000 sq. ft. of event space, golf course, and deluxe spa.
• Solicited lucrative national sales meeting market, increased meetings with national incentive buyers, and hosted 4 regional industry conventions which increased booking pace growth year over year from ($220K) to $4.5M.
• Achieved number one ranking in Benchmark portfolio of seventy-five hotels for year over year sales productivity growth.

• Led sales effort of 900 room resort and convention center which included: pre-opening new additional $40M Convention Center addition, 250K sq. ft. of meeting space,175,000 sq. ft. indoor water park, and 9 food and.
• Increased total annual sales to $96M.

Bachelor Of Science - Bs, Hotel Management

Business Administration And Management, General