Develop and drive sales of Exclusive Brand products (a mix of Private Labels and brands Bidfood has exclusive rights to market in NZ). This includes strategic direction and brand architecture for private label, full marketing control for 30+ brands and over 1,000 EB skus, delivering $250m/pa worth of sales through EB sales team to branches and end customers, full responsibility NPD including forecasting, artwork development, pricing, launch, promotion planning and review.

Private Label Procurement and New Product Development in FMCG for Foodstuffs North and South Island business. Concentrating mainly on Non-Food and General Merchandise items for NZ$1 billion Private Label programme in Foodstuffs NZ. Running successful tenders, introduction of new products, strategic development of categories and new Private Label consumer brands for the business. Current programme growing at 12% verse branded growth of 2-3%.

• Small Format Project - Lead a cross departmental team of seven to investigate the development of a totally new format for the business. The concept is to provide a customer driven offering which is relevant to their evolving needs; by catering to their changing shopper behaviours of more high frequency meal tonight/top up shopping missions, whilst reducing leakage to other channels. The format is centred around fresh food and meals, with a hospitality approach to service and experience, inspiration throughout, cooking solutions. Accepted by the Board• Private Label Strategy – Lead a team that produced a board presentation outlining the strategy for the company’s Private Label programme over the next 10 years. Encompassing strategies for fresh categories, brand infrastructure, category planning, Wholesale and sourcing opportunities • Developed FSNI General Merchandise department strategy and undertook the initial implementation over six months; reducing the core range to manageable and profitable levels, standardised promotional programme and clearing out obsolete stock leading to efficiencies in the DC• Produce board presentation – supporting document for Fresh Distribution Centre extension, accepted by the board• Liquor board presentation – development of a coordinated companywide approach to the procurement of alcohol

General Management• Responsible for all aspects of managing the company with a regional reach from Japan to Afghanistan• Provide leadership and vision to the organisation, with long range and annual plans, evaluation and reporting of progress on the plans• Oversee preparation of annual budget, regular variance statements and annual audit. Provide vision and leadership in long range fiscal planning to ensure the continuity and solvency of the company• Maintain general oversight and ensure accuracy of records including accounts receivable, accounts payable and inventory• Recruitment, management, training and development of staffMarketing/Merchandising/Sponsorship• Managing sponsorship and marketing opportunities, overseeing content and distribution of all material, developing ways to measure return on investment• Overseeing the merchandising of the Hong Kong Sevens rugby event …Overseeing all aspects of the event including range selection, manufacturing, logistics, contract staff, equipment, pre and post event audit and final reporting• Extending product range from team-wear (i.e. sports kits) to school-wear (i.e. uniforms) through the development of a mix of retail, agents and direct sales team

Branding/Marketing• Responsible for the strategic development of all Grocery Private Label Brands across Asia Pacific including Group and local strategy, research, marketing, procurement, QA, sales and profitability• Responsible for the development of the brand architecture, brand strategy, brand identity, packaging design and overall brand policy for Private Label in Dairy Farm, accepted and supported by the BoardTraining/Operations• Production of training material for best practices in product development and category management• Driving and implementing cross-functional working practices across very diverse business units• Responsible for negotiating group deals, developing and managing common preferred fresh food supplier relationships (under role of Group Fresh Coordinator)

Resourcing, training, sourcing product and advisingStart up team at Carrefour Taiwan - set up new product development systems, trained locally hired staff and tasked to get projects moving quickly.Developed and led a National Branded products trading programme, delivering unique products not available in the market and current products at significantly lower prices than those available from local agents.

Training, sourcing product, product development and advising. Category Management of Non-Foods, Beverages, Alcohol and General Merchandise as well as several Food categories for Signature Range and Basics branded products. Trading national branded packaged goods into the supermarket.