Brought on to lead global sales, new business development and to oversee key national accounts (Best Buy, GameStop, Target+). As part of the executive team, provided the revenue forecasts, strategic direction and the multi-channel distribution road map for Gunnar's annual planning, using market analysis and sales data to support future growth initiatives. Led the sales teams in their channel and territory development via seasonal planning and regional initiatives, enabling them to meet forecasted targets.* After record sales in 2020, executed a multi-million dollar expansion plan for the key account channel. Revenue grew by 180%, category representation at retail increased and annual unit volume reached 70,000 frames. Profitability increased by 8500 bps over that same period. Digital sales for the channel increased +115% by leveraging optimized product listings with targeted digital marketing campaigns.* Expanded distribution into new channels aligned with brand strategy: national (Target+), consumer electronics (MicroCenter), military (AAFES, NexCom), collectible (Box Lunch, Hot Topic) and specialty.* Oversaw a team of sales reps and account managers, the International Sales Manager and an Optical Channel Manager. Coach them through the sales cycle, to exceed account KPI's and to build meaningful relationships with key partners. Provide regular training and performance evaluations to positively develop the team's skill set.* Provide market insights supported by data analysis to the Innovation Team, ensuring new products address a consumer need and deliver a positive financial impact. Work cross functionally to outline the Go-To-Market strategy for these releases, focusing on delivering omni-channel retail assets.* Identified white space opportunities and created programs tailored to US key accounts including a digital prescription eyewear program, enabling them to tap into the $32B prescription eyewear market.

Management role responsible for delivering the forecasted annual revenue from the business development team and account executives. Created the 2020 sales forecast, budget and sales plan, which detailed the strategic and tactical initiatives required to reach revenue goals.- Executed a sales team reorganization, including hiring and repurposing account executives in order to align with the 2020 sales plan. Reorganization drove growth in 58% of accounts in Q1 2020, the second highest grossing first quarter in company history.

Hired to assess the global revenue contribution and sales structure per brand and to develop the go forward sales and distribution strategy for their outerwear and apparel categories. In the first year, reorganized the North American sales force, secured high profile key account business and delivered a 110% increase in global topline revenue. • Achieved double-digit annual growth in North America (33% avg) and globally (40% avg)• Leveraged personal relationships across wholesale distribution channels in order to maximize sales within North American key accounts: Zumiez, Urban Outfitters, EVO, Backcountry, The House. Key Account revenue grew +100% annually and by 2019, represented 23% of total global revenue.• Established the three-year business plan and budget to support each brand’s growth and profitability objectives in key markets. Collaborated with global counterparts to ensure brand strategies were aligned for all regions.• Directly managed 12 North American sales agencies, 6 APAC distributors and oversaw the European sales and marketing manager. Conducted top to top meetings globally to share the brand vision and seasonal direction with key accounts.• Implemented the Go-To-Market process across all brands with design, merchandising, marketing and sales to create seasonal initiatives that leveraged market position and fulfilled a market opportunity. Presented the brand strategies and go-to-market plans to North American sales teams, global sales managers, and key account buying teams.

Responsible for all aspects of Quiksilver, Roxy and DC technical apparel, accessories and outerwear sales for North America. Managed +$30M in annual sales, delivering forecasted revenue and margin targets by brand, channel and category. Oversaw the go-to-market process and the complete sales cycle for the category with a focus on key account partnerships, SKU efficiency, profit improvement and budget management. • Lead a team of 35 sales reps and in-house key account managers in executing the go-to-market initiatives for the category. Created open lines of communication between leadership and external teams, providing regular updates on seasonal performance against KPI's.• Traveled extensively with sales reps and account managers to strengthen key channel relationships: sporting goods (Sport Chek, Dicks), outdoor (REI, Backcountry), teen (Zumiez, Tillys), department store (Nordstrom) and specialty. Developed sales, marketing and merchandising strategies for key account partners in order to increase each brand’s retail performance and market share.• Utilized market research and retail partner insights to identify white space opportunities and brand / product initiatives that increased each brand’s share of the market. Along with global product management, coordinated product roundtables at critical stages of the development cycle to validate the commercial impact of these initiatives. • Worked collaboratively across departments to develop each brand's seasonal go-to-market strategy for the wintersport category. Presented the product and marketing initiatives in key account pre-lines, to the rep force at sales kick off and through the sales cycle at regional and national tradeshows.

Coached the In House sales team to meet forecasted At Once sales targets for footwear, apparel and accessories. Collaborated with Footwear and Apparel leadership to analyze sales and inventory and developed quarterly programs to challenge and motivate sales reps. Advised reps on methods of delivering an exceptional customer experience to their accounts.• Generated $16M in At Once revenue for 2009 across sales channels• Managed a team of 8 reps, holding weekly departmental and individual meetings to review quarterly sales, territory data and account activity against forecasted KPI's

Promoted several times within Accounts Receivable and Customer Service departments before taking the role of In House Sales Manager. Lead the sales team in delivering best in class service to sales representatives and all North American accounts. Reported weekly sales KPI's to executive management and contributed to corporate operations meetings. Managed closeout apparel and footwear sales, generating $2M in revenue quarterly.