David Mcdermott Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

• Responsible for building the strategic plans for the $125M SCHMACKOS®, MY DOG® and DENTASTIX® brand portfolios in Australia. Accountable for delivering the portfolio P&Ls including volume, share, revenue, and gross.
• SiC role to Portfolio Marketing Director.
• Accountable for brand media strategies and communication plans.
• Accountable for portfolio pricing and promotional plans.
• Accountable for E2E full marketing mix management of the SCHMACKOS® brand.
• Dotted Line Management role within team of Brand and Acceleration Managers.Achievements

Melbourne, Victoria, Australia

• Responsible for building the strategic plans for the $200M DINE® and WHISKAS® brand portfolios in Australia. Accountable for delivering the portfolio P&Ls including volume, share, revenue and gross margin KPIs.
• SiC role to Portfolio Marketing Director.
• Accountable for brand media strategies and communication plans.
• Accountable for portfolio pricing and promotional plans.
• Accountable for deploying global innovation pipeline and local commercialisation.
• Dotted Line Management role within team of Brand and Acceleration Managers.Achievements:

Sydney, New South Wales, Australia

Melbourne, Victoria, Australia

• Full P&L, commercial and 4-2-1 management of $150m Cadbury Sharepacks and Baking ranges in Australia and New Zealand.
• Led the strategic transformation of the Sharepacks category, covering range, eat-state and format revitalization, PPA and profit optimization.
• Accountable for the innovation pipeline and activation of Cadbury’s ‘big bet’ Breakthrough wellbeing portfolio, deploying data and insights to drive the brand into new demand spaces and occasions for growth. Launched.
• Accountable for $20M Halloween activation and 2020 COVID-19 activation, pivoting from traditional rituals and driving new consumer behavior in the season.
• Accountable for developing brand world and purpose for Cadbury Baking portfolio, including positioning, visual identity and partnership communications programme to drive relevance and penetration with growth consumers..
• Line Management of Assistant Brand Manager including coaching, personal development and objective planning.

Uxbridge, Greater London, United Kingdom

• Full P&L and pricing management of complex £60m Kids portfolio, covering iconic heritage brands including Freddo, Buttons, Curly Wurly, Fudge and Chomp. Recognised with MDLZ regional and global gold awards for ‘Best.
• Led the launch, commercialization and external engagement of Cadbury’s 2019 big bet innovation, Freddo Treasures, bringing together Cadbury Dairy Milk Buttons and toy in a treasure chest. Landed full forecast and.
• Led the through-the-line development of annual Cadbury kids’ campaigns: 2017 £4m ‘Adopt a Cow,’ educating consumers of the provenance of the milk in Cadbury Dairy Milk by encouraging them to adopt a Cadbury cow. The.
• 2018 £4m ‘Freddo and the Missing Hop’ equity campaign awakened Freddo’s fun and adventurous spirit in his first comic book adventure, activated across OOH, digital, experiential and partnerships.
• Led the development of the turnaround growth strategy, including building and managing the 4:2:1 innovation pipeline with global and regional cross-functional teams.
• Line Management of Graduate Brand Executive including coaching, personal development and objective planning.

London, United Kingdom

• Co-delivered the groundbreaking £10m master Cadbury Christmas campaign, storytelling Cadbury’s role at Christmas across multiple touch-points including TVC, social, digital, PR.
• Managed the execution of 24 experiential events to supercharge the 24 day countdown of December and supported the delivery of 2 additional real-time TV ads.
• Responsible for developing and approving social content and landing the campaign partnership with Global Radio (Capital and Heart FM) including the development of extensive radio content and listener competitions..
• Extensive agency management spanning production, PR, media, content, design and digital. Constructively challenging responses to drive excellence.
• Full P&L and pricing management of Halloween portfolio.
• Responsible for collaborating with central innovation teams to develop and optimize future new product launches.

Copenhagen Area, Denmark

London Area, United Kingdom

Manchester, United Kingdom

-Responsible for the £0.9m Green & Black’s portfolio, improved ROS of range by introducing promotional activity and partnering with ‘Great British Bake Off’ activation.-Accountable for the building of category based range recommendations for the All Year Round mini-seasons (Valentine’s Day, Mother’s Day, Father’s Day, Thank You Teacher). The result was.

London, United Kingdom

-Responsible for numerous product optimization projects.-Supported the connections planning of the Cadbury Dairy Milk master ‘Office’ campaign including TV, outdoor, PR, online, viral content, digital, social, in-store. Responsible for writing and approving social content and managing the development of the supporting digital app. The result was an.

London, United Kingdom

-Supported the category team in meeting annual volume and revenue targets.-Responsible for producing extensive reports using technical forecasting software to both support Account Managers and supply colleagues to influence accurate demand and stock production of the cheese and grocery portfolio to avoid shortfalls and wastage.-Responsible for leading.

-Accountable for a territory of 120 retailers and hitting period sales targets.-Responsible for completing twice-monthly visits to each account on the territory and plugging any distribution gaps by selling in key SKUs and NPD.-Top 5 Crème Egg salesperson in London.

Durham, United Kingdom

Secured funding from college Alumni through co-ordinating various event weekends and steering the production of the annual Alumni magazine, 'Hippocampus.' Liaised with top employers including Accenture, Ernst & Young and Sainsbury's to implement regular career talks and C.V. workshops. Ran the annual summer and winter balls, spearheaded graduation week.

Ba (Hons), Geography, 2.1, 66%

Activities and Societies: - Junior Common Room Vice-President, 2010-2011. - Senior Server, Trevelyan College Bar, 2009-2010. - Alcohol.

Geography, History, English Literature, Business Studies

Education record

11 GCSE passes (A*-C)

Education record