- Lead the strategy of D+1 expanding Yolé NSA around America (North America & LATAM).- Develop and execute business strategies to achieve short and long-term goals. Developing and optimizing EBITDA.- Oversee the company's business operations, marketing, development, supply chain and financial performance.- Liason between D+1 corporate office and master franchise owners.- Build positive, trust-based and effective working relationships with franchisees, suppliers, and authorities.- Ensure company policies and legal guidelines are clearly communicated and implemented.- Assessing, managing, and resolving problematic developments and situations.- Further develop and enhance company culture.

- Led the Americas branch as a liaison between the corporate office and master franchise owners in the USA, LATAM and The Caribbean.- Manage Grupo Restalia's strategy to expand the brand across USA, LATAM and The Caribbean.- Develop and execute business strategies to achieve short and long-term goals: opening calendars, launching new menus and products, marketing plans, franchise and corporate profitability.- Oversee franchise operations in the region. Conduct store and operational evaluations to ensure company standards.- Oversee and assist the Supply Chain functions: monitoring stocks, usage, quality and distribution efficiencies.- Develop and implement business plans to improve cost efficiency.- Monitor and guide the overall new store development process.- Conduct financial business reviews with each master franchisee: monthly and annual.- Maintaining positive, trust-based and effective working relationships with franchisees, suppliers and authorities.- Ensuring company policies and legal guidelines are clearly communicated.- Work directly with R&D in sharing new trends and marketing insights, developing and implementing new products for international markets.

- Head the Marketing, Operations and Supply Chain Departments of an international restaurant chain with more than 600 restaurants around the world helping to expand the brand around the USA (Florida) and LATAM (51 stores).- Oversee franchise operations in the region. Conduct store and operational evaluations to ensure company standards. Implement operations strategies to standardize operations in all the countries across America.- Lead and manage regional marketing strategies and brand positioning for 10 different countries and markets.- Oversee and support franchisees during all new store openings, re-openings, post-opening training and ongoing training programs.- Oversee and assist the Supply Chain functions: monitoring stocks, usage, quality and distribution efficiencies.- Led cross-functional projects that involved operations, marketing, supply chain, development, legal and finance.- Analyze sales stores data: sales trend, product mix, P&L, food cost, and labor cost.- Allocate and control operations, marketing and supply chain budgets.- Maintain positive, effective working and trust-based relations with franchisees, suppliers and authorities.

- Manage the Marketing Department of a restaurant chain with more than 600 restaurants around the world expanding the brand across the USA, LATAM and The Caribbean.- Develop, implement and oversee regional marketing plans and strategies.- Lead brand positioning and visual identity across America.- Lead and manage the development and launch of new menus and strategic products.- Allocate and control of marketing and advertising budget.- Digital strategy development (social media, website and mobile).- Media planning and negotiating.- Develop qualitative and quantitative market research.- Assist R+D in developing new products for international markets.- Maintaining positive, effective working and trust-based relationships with franchisees, suppliers and authorities.

- Head the Marketing Department of a restaurant chain with 300 national and international franchises.- Set marketing strategies.- Allocation and control of marketing and advertising budget.- Digital strategy development (social media, mobile).- Media planning and negotiating.- Develop qualitative and quantitative market research.- CRM and Loyalty Club creation and implementation.- Team Management (6)

- Headed the Marketing Department of a chain of 90 perfume shops nationwide.- Set marketing strategies.- Allocation and control of marketing and advertising budget.- Promotions creation, analysis and monitoring.- Planning and negotiating media.- Negotiation with national and international suppliers (China).- Team Management (6).

- Gave support to and assisted the Marketing Manager with beverage brands: Tio Pepe, Sky vodka, Beronia, Soberano, Granpomier.- Tracking sales team budget.- Promotions creation, analysis and monitoring.- Collaboration in events organization (Fairs).