David Gallego Email & Phone Number

Victoria, British Columbia, Canada

Colombia

• Led the ecommerce operations team, to guarantee a seamless web site functioning, controlling the purchase order flow, omnichannel fulfillment, payments and billing reconciliation processes.Monitored and controlled the.
• Led the annual budget for the website for each type of fulfillment method, to identified, explained, and resolved their monthly variances.
• Gathered insights from big data analytics of conversion rates, delivery times, commercial strategies, and marketing promotional activities for driving actions to improve the results.
• Translated website business initiatives into functional requirements and prioritize them to the development team based on cost-benefits, impact-effort, and ROI analysis.
• Supervised P&L and costs processes, reducing costs in -8% by implementing improvements on shipment methods and delivery processes with streamlined processes.
• Built an automated process with analytical data and businesses KPIs to boost-and-bury products saving 10 hours per week in manual processes.

Colombia

• Evaluated the implementation of systems and developments, analyzed their strategic, business, and technical components and monitoring their results.
• Led planning projects in new systems or processes to maximice profits according to life cycle product.

Chile

• Created the Pricing area for Falabella Retail, aligned with strategic and functional requirements, improving the competitiveness by +15%.
• Designed the pricing process, implemented its technological systems, developed KPI visualization tools, and led their implementation in Chile, Colombia and Peru, presenting their results to the executive board.
• Hired a new team of pricing´s analysts and develop their skills and ensure successful performance.
• Design and implement an automated price-changing robot to optimize business results according to the life cycle of products.

Provincia De Santiago, Chile

Guayaquil, Ecuador

• Implemented product segmentation strategies and worked with commercial and marketing teams to obtain positive Net Profits after 2 consecutive years with negative results.
• Led the demand planning process of each segment of PAX and coordinate with Commercial and Marketing areas the actions of sales and promotions.
• Created segmented prices for different types of OTA partners to maximize revenue and share on distribution channels.
• Analyzed the main KPIs of flights and managed plans to maximize the income of the available inventory.
• Defined pricing and competitive strategies by type of product /channel to maximize the revenue per flight.
• Followed-up with Marketing the performance of promotional actions to maximize their results.

Lima

• Designed, executed, monitored, and analyzed the results of pricing campaigns and promotional actions.
• Proposed and evaluated business cases and economic models to improve the company's income.
• Developed presentations and executive summaries for the Board.
• Carried out impact analysis given any change in pricing strategies, proposing scenarios for decision making.

Bogotá, Colombia

• Designed, executed, monitored, and analyzed the results of pricing campaigns and promotional actions.
• Proposed and evaluated business cases and economic models to improve the company's income.
• Developed presentations and executive summaries for the Main Board.
• Carried out impact analysis given any change in pricing strategies, proposing scenarios for decision making.

Bogotá, Colombia

Bogotá, Colombia

Postgraduate Degree, Data Analytics

Especialista En Finanzas, Énfasis En Evaluación De Proyectos

Ingeniero Industrial, Industrial Engineering