• Developed and validated the Customer Lifetime Value model which informed the build out of both the digital strategies and annualized $1B marketing budget• Designed the strategic marketing roadmap with data driven insights to achieve sustained double-digit same store sales growth target• Built out incremental sales calculator to measure the impact of new products and marketing on the business in order to prioritize the projects with the largest total addressable market• Spearheaded the audit and renegotiation of preferred partnership agreements with a fortune 50 company resulting in savings to the budget over the next 5 years• Nurtured cross-functional relationships with Product Team, Supply Chain, Operations, PR, Media and Finance to encourage an environment of thought partnership and nimble decision-making

• Influenced the Multicultural Youth Brand and Marketing Strategy which has acquired new customers between the ages of 18-24 each year since 2020 • Measure the return on marketing investment (ROMI) for multiple campaigns totaling ~$1BL in annual spend using Marketing Mix Modeling (MMM) and other KPIs• Manage budget for vendors that work with McDonald’s for insights associated with 1st party and 3rd party data• Selected by leadership to execute ad hoc and miscellaneous projects above and beyond my current role

• Guided the launch and sustain strategies for multiple new product lines through data and financial modelling which currently generates >$2BL in monthly revenue• Standardized the KPIs for launching a new product such as sale lift, sales cannibalization, shifts in COGs with the purpose of simplifying the process and allowing for increased adoptability• Managed the team who modelled the financial impact of >10 new product launches or Limited Time Offers• Fostered career development for my team of direct reports to strengthen their capabilities and encourage personal growth

• FinTech strategies to attain and maintain double-digit revenue growth for customer segment • Investigate and compare laggard product capabilities to customer feedback in order to build a targeted product bundle to align the products with customer expectations • Coordinate and lead revenue optimization initiatives which requires working across the corporate matrix and ensuring that the sales, product, and operations teams behave as a coherent unit to reduce organizational obstacles to revenue• Identify timely and relevant market trends which are published in a quarterly Personal Loan Market Perspective; made available to over 5000 external clients and promoted via company social media marketing team• Host and present quarterly internal webinar for the Personal Loan Market Perspective; attended by 100 employees to coach them how to add value with the materials during customer engagements

• Spearheaded initiative with sales and finance SVPs to realign customer segments in order to ensure the customers are receiving the proper expertise• Recommended allocation of sales people resources to SVP of sales based upon market penetration analysis and historical performance to optimize future growth• Supervised and validated account level forecast for upwards of 4500 accounts and $325MM annualized revenue to provide guidance for the 3-year plan to SVP of sales and EVP of Financial Services vertical

• Identified and prioritized cost reduction initiatives for acquired companies in order to improve profitability by 10-15% annually• Built $150MM annual budget reports for the Board of Directors. Partnered closely with Contract Project Mangers, Human Resources, as well as the Global Sales Team • Merged financials of three separate entities to streamline the budget and reflect the accurate financial state of the newly formed SDI OP Co

• Interpreted results of promotions to understand the effects on sales numbers and gauge level of success. Resulted in recommendations on temporary or permanent price reductions, renewal or retirement of promotions • Organized a Uniformed Global Price book across 127 countries to maximize margin on products• Scrutinized gross margin on price exceptions for large projects to ensure target profitability

• Developed, managed and enforced payment plans of delinquent accounts to limit Motorola’s risk• Partnered with sales and customers in assigned territory to forecast $40-$50MM in quarterly cash flow