David Geraci Email & Phone Number

Aurora, Ohio

 Instrumental in transitioning company (that was #1 in the CFL space) to LED products to counter CFL market decline. Generated 200+ new LED products overseeing strategy, product development, launch, commercialization and management of product portfolios. Oversaw LED category activities including marketing collateral and trade shows. Improved marketing tools including spec sheets, product catalogues and published information for LED products. Championed the challenge of an increasing LED category and decreasing price point to generate $80MM in commercial LED revenue. Successfully launched new generation of TLED Tubes into commercial market increasing sales by 100%. Transitioned A-Lamp LED category into a new product portfolio increasing sales by 15% while selling out old inventory. Launched dozens of LED SKUs increasing or maintaining sales in corresponding categories within highly competitive market.ABOUT TECHNICAL CONSUMER PRODUCTSTCP is a multi-million-dollar, innovative, energy efficient lighting manufacturer offering CFL, LED Energy Star rated lamps and DesignLights Consortium rated fixtures.

Aurora, Ohio

 Developed, launched and managed iOT Connected Product Line (app allowing light control from home) while maintaining CFL product portfolio. Launched iOT product into major home improvement retailer and commercial market. Awarded retail shelf space within major home improvement retailer and several regional customers. Accelerated development of product, packaging and marketing to capitalize on Black Friday shopping. Achieved $2.2MM in sales year 1 and $5.2MM year 2.

Aurora, Ohio

 Directed strategy, product development, launch and management for all CFL products. Produced marketing collateral and attended trade shows. Launched new TruDim and TruStart (dimmable CFL) lines and grew revenue by $30MM. Introduced dozens more CFL products increasing overall sales by 90% over a 4-year period.