I'm a SCORE.org mentor with a passion for empowering entrepreneurs and small business owners to achieve their dreams and reach new heights of success.As a seasoned business advisor, I bring decades of industry expertise and a proven track record of guiding startups and established businesses toward profitability and growth. With an emphasis on marketing, my primary focus is to help entrepreneurs navigate the challenges of launching and scaling their ventures, while also providing invaluable insights to enhance their existing operations.Areas of Expertise:Business Strategy & Planning: Crafting clear, actionable business plans that align with long-term objectives and market demands.Marketing & Sales: Creating effective marketing strategies, boosting brand presence, and maximizing customer acquisition efforts.Operations & Efficiency: Identifying opportunities for streamlining processes and enhancing overall operational efficiency.Leadership & Team Building: Coaching entrepreneurs to become effective leaders, fostering teamwork, and nurturing talent.I believe that mentorship is a powerful catalyst for success, and I take great pride in witnessing the growth and accomplishments of those I mentor. My approach is collaborative and tailored to each individual's unique needs, ensuring that I provide practical solutions and guidance that resonate with their specific business goals.

Assist clients in a variety of industries by creating and implementing comprehensive marketing plans, improving their sales process, creating content (white papers, blogs, web copy, social media), executing and optimizing PPC campaigns, enhancing SEO, creating a social media strategy, and positioning clients as thought leaders. Client roster includes: Philadelphia Eagles, Phillies, FLOMO, Mad Icarus, Goodman Group, Arbill Industries, Wave One Sports, and Haverford Capital.

With more than 65,000 contact centers in the United States, making sure the contact center I worked for stood out in such a crowded market was challenging. Fortunately, in my position as Director of Marketing for AnswerNet, I had the advantage of working with a company that is recognized as one of the largest and most respected contact center companies in North America.I was constantly looking for ways to further AnswerNet’s brand, fine-tune their messaging and strategic initiatives, optimize tactical campaigns, and position the company as a thought leader.Working with a team of marketing professionals with expertise in graphic design, SEO, Google Analytics, content creation, public relations, and social media, our success was judged by the Sales Department’s ability to reach and exceed their revenue goals.AnswerNet, which has more than 30 offices in the United States and Canada, is a full-service provider of inbound, outbound, automated, and business process outsourcing (BPO) call-center services. They offer a wide range of solutions, including telephone answering, employee hotlines, customer service, contact tracing support, appointment scheduling, lead qualification, market research, and more. AnswerNet’s award-winning approach has been recognized many times, including in Inc. Magazine’s “500 Fastest-Growing Companies,” Customer Interaction’s “Top 50 Teleservices Agencies,” and SmartCEO’s “List of Best-Run Companies.”

This national safety company distributes and manufactures safety products and provides safety services used by some of the most respected brands in the country, including Coca-Cola, Cummins, and Con Ed. I drove prospects to and through the sales funnel by increasing web traffic (grew monthly visitors from 15,000 to over 100,000), blog views (increased monthly views from 750 to over 50,000), SEO, and gated website content. Using an analytical approach, I continuously optimized tactics to improve results. Implemented a variety of new co-op programs that increased co-op revenue by 150%. I also launched events such as Manufacturing Day and National Sales Summit to heighten the company’s profile and generate sales leads. On an ongoing basis, I created presentation decks, sell sheets, press releases, blogs, white papers, web copy, as well as email, and PPC campaigns. I positioned the company as a thought leader through blog content and launching Safer Every Day – a quarterly digital magazine sent to more than 35,000 safety professionals. As a member of the Leadership Team, I advised on strategic direction and KPIs.

Oversaw sales and external marketing for one of the largest inbound marketing agencies in the United States. Under my direction, revenue increased more than 250% and profitability increased nearly 50%. Created sales funnel analytics model to track and quantify all lead-generating tactics. Implemented a comprehensive sales process. Directed the company’s thought leadership positioning through content creation, webinars, and speaking engagements. Other responsibilities included managing the company’s social media accounts and overhauling the pitch meeting process. Prior to becoming Chief Revenue Officer, I served as a Senior Marketing Strategist where I created and implemented comprehensive marketing plans for a variety of companies across many industries.

Responsibilities included the creation of new online profit centers and optimizing the performance of existing programs. Was responsible for all lead generation and managing all marketing partners across a variety of channels.

Drafted and executed the sales and marketing plan for this start-up company’s automated outbound telephony service. Instrumental in landing major accounts including Holiday Inn, Crowne Plaza Hotel, and numerous political campaigns. Created all web, print, and presentation collateral. Wrote and optimized telemarketing scripts. Oversaw the national sales team. Repositioned the company after “do not call” laws adversely impacted the business model.

Converted the company's offline discount shopping club to an online model. Created strategic alliances with top 100 websites, launched affiliate program, and oversaw media buying. Launched twice-weekly newsletter to 500,000 consumers. Developed all creative content for website, newsletter sponsorships, and stand-alone emails. Trained sales staff on all Internet initiatives. Through alliances and traffic-building programs, the site was recognized by Media Metrics as the 20th fastest growing site in 2000 with 1.9 million monthly visitors.

Oversaw the marketing activities of 133 consumer magazines and served as publisher for Kappa’s sports division, London Publishing Co. Supervised the editorial, graphic design, and production departments for North America’s largest publisher of boxing and wrestling magazines. Increased revenue 24% and decreased expenses 11%. Created new profit centers, including the initiation of licensing programs, mail-order merchandise programs, and list rentals. Established tie-ins and sponsorships with major pay-per-view boxing broadcasts, launched publicity campaigns, and produced an internationally syndicated television show. Also organized the largest gathering of former and current boxing champions in conjunction with The Ring magazine’s 75th Anniversary Awards Banquet which aired on ESPN’s Classic Sports.