David Girelli Email & Phone Number

Campinas, Sp, Br

Limeira E Região, Brasil

Responsible for all marketing activities for the Nice Group in Latin America, including communication, public relations, digital marketing, trade marketing, product management, and market intelligence.Accomplishments> Brand Convergence Strategy for Brazil: Successfully merged three local brands into the global brand Nice. This complex task involved various initiatives such as digital marketing campaigns, trade fairs, and developing visual and brand identities for points of sale using a trade marketing approach.> "Especialista Nice 2.0" App: Developed a new marketing and relationship app designed as a toolbox platform for installers. (https://nice.com.br/produto/especialista-nice-2-0/)> As the product Manager, I lead the development of new portfolio cooperating with the headquarter in Italy, including the full renovation of the access control product family, new gate and door operators and smart home solutions

Limeira Area, Brazil

In addition to the role of marketing manager, I was the sales manager for home security products, having 4 direct and 6 indirect reports.My main achievements include:New Business developments – I developed the business plan for security products in Brazil, which encompassed market research, design and launch of new products, communication strategy, branding, appointment of new regional distributors. In addition, I led the process of Genno commercial organizations merging for domestic market and the development of new commercial strategies and policy.

Limeira, São Paulo, Brazil

Responsable for managing customer services, warranty process and training programs.Key Achievements:> Reorganization of after-sales area by establishing new processes, service policies for distributors, and KPI's.> Development and Implementation of Nice Academy Training Program with two training centers (São Caetano do Sul and Santa Rita do Sapucaí).> Development of online training programs during the pandemic in different formats: Short videos, commercial training and technical treining (https://www.youtube.com/@NiceBrasil)

Campinas Area, Brazil

After-sales and Trade Marketing Manager with a team of having 96 people (20 direct reports). Covering all sales channels (aftermarket, tracking services, mass retail and automotive OEM and OES)I was responsible for 4 areas:- Customer Service Call Center- Technical Support and Training- Warranty - internal process (refurbishing and external network)- Trade Marketing/Multitasking promotersMain accomplishments:> Implementation of the multitasking promoters - 25 promoters in São Paulo and Rio de Janeiro> After-sales reorganization: New internal processes and new software for warranty and services management reducing the SLA for customers and the operational costs for the company> Outsourced services centers> New training program approach: online training and presential training with regional technical assistantes> New warranty process for mass retail customers: R$3M in savings> Express warranty process implemented for distributors

Campinas Area, Brazil

Main responsabilities:> Distributors account management> Rent a Car companies (Localiza and Unidas) account management> Manage the sales administrative team (2 people)> Manage the technical support and training, with 9 direct employees.

Campinas Area, Brazil

I had the opportunity to work with different product lines and segments, such as electronic security for cars and motorcycles, tracking systems and infotainmentIn addition to the product management, I was responsable for the annual marketing plan, budget and new business plan developmentMain accomplishments:> Market research and business plan for Motorcycle alarm, tracking systems> Implementation of the Market Inteligence area> Reorganization of the product development process> Implementation of the Distributor Sell-out reports

Campinas Area, Brazil

Product marketing for the automotive aftermarket divisionMain projects:> Product development with third party> REMAN product line (remanufactured) > FAS: Global fleet monitoring system

Bauru Area, Brazil

Purchasing - Marketing and IT support

Mba, Sales Management

Mba, Marketing Management

Bachelor, Business Administration