Group Creative Director, Illustrated London News • Creative and editorial lead of Aston Martin, Models 1, Ritz, Raffles, PrivatSea and Sphere brand team translating brand values and editorial strategies into the visual identities of the titles. Planning, ensuring and maintaining the visual and artistic elements of each brand whilst working across print and digital channels. Key duties and responsibilities include: • Managing the editorial (editors, sub-editors and designers)… Show more Group Creative Director, Illustrated London News • Creative and editorial lead of Aston Martin, Models 1, Ritz, Raffles, PrivatSea and Sphere brand team translating brand values and editorial strategies into the visual identities of the titles. Planning, ensuring and maintaining the visual and artistic elements of each brand whilst working across print and digital channels. Key duties and responsibilities include: • Managing the editorial (editors, sub-editors and designers) team’s workload and budget effectively, to meet deadlines and maintain ILN’s exceptional standards.• This role is very much a client facing role with regular client meetings.• Commissioning a wide range of photographers, stylists and illustrators. I have also photographed many images for ILN publications myself.• Overseeing the production process, including checking proofs, marking up corrections and print management.• Pitch work: in mid-2016 the Aston Martin contract came back up for tender and I was heavily involved in the repitch, against eight competitors over a period of three months. We completely redesigned of the magazine/website and introduced a hardback coffee-table-style yearbook. We won the pitch: winning and maintaining business driving for me to evolve. Show less

Freelance Art Direction, including work at Redactive

• Hearst Cross-Media is a multi-media creative solutions department utilising the portfolio of Hearst UK to create targeted ad campaigns. The Hearst portfolio comprises of 20 magazines and 20 digital properties including: Elle, Harper’s Bazaar, Cosmo, Good Housekeeping, Handbag.com and DigitalSpy.co.uk. If the clients target audience is broad we have a wide variety of communication tools at our disposal. A campaign strategy might involve print ads, niche websites, apps, social media, email… Show more • Hearst Cross-Media is a multi-media creative solutions department utilising the portfolio of Hearst UK to create targeted ad campaigns. The Hearst portfolio comprises of 20 magazines and 20 digital properties including: Elle, Harper’s Bazaar, Cosmo, Good Housekeeping, Handbag.com and DigitalSpy.co.uk. If the clients target audience is broad we have a wide variety of communication tools at our disposal. A campaign strategy might involve print ads, niche websites, apps, social media, email, videos, in-store promotions and more.• Much of the advertisements made in a cross-media campaign will have the same structure or train of thought. Each advertisement must be eye-catching and draw attention. It must be interesting, thought provoking or have a relevant message to those reading the message. Lastly, it must have a call to action, whether it is a link to a website on the Internet or contact information such as a website address, phone number or email address. • As Art Director of Hearst Cross-Media my role is to generate original ideas in answer to client briefs and also to pro-actively pitch fresh campaign ideas to relevant brands. Ultimately, the ideas are executed by the best photographers and illustrators to the highest finished quality across potentially all Hearst titles and websites.• I frequently organise and direct photo shoots and the commissioning of illustrators. I have experience across a wide variety of design mediums including: magazines, books, look books, posters, web sites, emails, logos and videos.• Working with tight deadlines and under pressure I have had to be dynamic and resourceful, often producing my own photographic imagery, illustration and info graphics.• I have a detailed knowledge of in-house repro and digital proofing. I am highly proficient with InDesign, Photoshop, Illustrator, Dreamweaver and Censhare.• The job is often challenging but always enjoyable. Show less

Group Art Director of Promotions and Special Projects,NatMags: Cosmo, Company, Zest.

Hardback book design

Art Director,Promotions at Emap Élan,Red, Elle, Elle Decoration, New Woman

I joined the team at Redwood Publishing fresh out of art school, starting on a rolling contract at Harvey Nichols Magazine. Over a period of three years, I enjoyed working on some of the UK’s biggest customer titles. I worked my way up from a designer to art editor, eventually leading a large creative team, responsible for producing the international editions of M&S Magazine.