As the Director of Operations at Green Infrastructure Europe, I have over 14 years of experience in producing and distributing high quality materials and services for the natural turf and plant sector. I am passionate about using natural products to create better turf and plants, and applying the SoilFoodWeb approach to nurture and sustain the soil microbiome.My core competencies include new business development, hospitality, and resorts, as well as natural turf and plant management. I have successfully delivered multiple projects for clients across Europe, using only the finest natural soils and products for plant growth. I have also achieved recognition for my expertise in the field, having published a guide on testing the strength of cricket loam in Pitchcare Magazine, and earned two certifications from the Environmental Celebration Institute and SoilFoodWeb Inc.