David Goodwillie Email & Phone Number

The Tour Source Team is your vehicle-based marketing services solution. Whether you need a full-service partner to bring concepts to life or just need help securing and staffing promotional vehicles, we have you covered. We excel at providing the fabrication management, sourcing, transportation, logistics and execution services needed to ensure compelling brand interactions.

Wauwatosa, Wi

Experiential Marketing program development, marketing tour logistics, tour vehicle logistics and procurement, display build management and program management. Expertise in food sampling, lifestyle and sporting event programs.

New Berlin, Wi

Played lead role in establishing new business development and account penetration strategies that grew Canadian operations annual revenue .Responsible for marketing operations for North American Program Solutions Division, with oversight accountability for 10 locations across the U.S. and Canada. Led an operations team of up to 7.Concurrently retained key accountabilities from prior position. Developed and directed some of the most complex brand management and event marketing projects for national accounts (some with multi-million-dollar budgets). Led 50+ marketing programs, which cumulatively generated impressive 7-figure profit level. Directed project teams of up to 20 production / creative, digital marketing, events / venue, procurement, legal and risk, and fleet logistics personnel.

Corporate Office- New Berlin, Wi

Managed client relationships, brand development / positioning, and staff production of marketing events. Served as creative liaison and client lead for all account programming. Conducted marketing, ROI, and industry analysis. Key clients included Chrysler / Jeep / Dodge, MillerCoors, and P & G.Created and executed VIK (value-in-kind) and sponsorship programs for Chrysler / Jeep / Dodge for Camp Jeep national marketing event that increased annual event revenue to $500K. Developed strategies and event activities to refresh Chrysler and Jeep Owner Loyalty Programs.Generated $1M+ in additional agency revenue by implementing nation-wide brand ambassador training program for Chrysler / Jeep / Dodge.

New Berlin, Wi

Developed and executed destination consumer sweepstakes marketing programs for client accounts. Conducted market and industry research and managed rules / regulations development, action plan creation, and travel / hospitality arrangements. Managed related promotional events.Led several successful marketing initiatives, key example of which included managing trip of 1,000+ people to Bahamas for music concert.

Partnered with Product Marketing Manager in creative development of marketing and advertising promotions. Developed vacation packages for consumers and travel agents in the Minneapolis market.Increased passenger count 8% within a year by establishing and implementing an innovative travel agent incentive program.Co-developed and executed marketing program strategies that produced 2 million passengers traveling to 23 destinations over 3-year period.Proactively liaised between Marketing and Reservations Departments in order to maximize sales performance and corporate goal achievement.Partnered with the Graphic Arts Department in develop and producing effective print media

Mba, Business Adminstration

Bs, Business Adminstration

Associate'S Degree, Communication, General