Executive search

Mission-based B Corp, Google's #1 top trending beauty brand in 2018. Majority stake acquired by The Carlyle Group in 2021 at $1B valuation.Oversaw eCommerce and growth marketing: paid acquisition (SEM, paid social, affiliates, display), SEO, influencer marketing, direct mail, email/retention, site reviews, user-generated content, site merchandising

Head of Teleflora.com business, including acquisition, CRM, loyalty, web analytics, digital product, and merchandising.

Lead team of 4 (plus media agency) responsible for all acquisition, email, loyalty, SEO, and social media efforts for Teleflora.com. Paid Search (SEM), SEO, content strategy, social media (paid & organic), affiliates, flash sales, display media, email, loyalty, and CRM.

Led Sole Society's digital marketing team (acquisition, social & brand). Channels included paid social, organic social, SEM, SEO, display media and affiliate marketing. - Acquired by The Camuto group in 2016

Business/marketing lead for new customer digital experiences on americanexpress.com across all consumer card products. Also lead digital early engagement and customer loyalty strategy.

Led a large, cross-functional team to design and launch a brand new online experience for our newly approved Card Members. This experience is an industry-first, provides a best-in-class customer experience, and drives over $100M in incremental Card Member spend per year.

Managed the entire forecasting and reporting process for the consumer card online acquisition team. Acquisition channels included paid search, media, affiliates, DRTV and social. Also led limited time offer (LTO) strategy.

Planned and negotiated media buys for IBM Americas lead generation campaigns (IBM software and servers groups)

Worked on digital media plans for IBM's branding campaigns, including C-suite, industry verticals, minority marketing and sports sponsorships

Worked on launch of MTVK, a channel for Korean-Americans