As the founder of the community enterprise and the overall project lead, my key responsibilities are:* Development and Growth Strategy: Devise and implement strategies to drive the growth and expansion of the Great London Friendship Project.* Event Leadership: Plan, organise, and host various events designed to foster friendship and community engagement.* Volunteer Management and Recruitment: Recruit, train, and manage a team of volunteers, ensuring their engagement and support for project activities.* Marketing and Sales: Develop and execute marketing and sales initiatives to promote the project, attract participants, and secure partnerships.* Partnerships and Collaborations: Establish and nurture strategic partnerships with relevant organisations, businesses, and community groups to enhance the project's reach and impact.* Financial Management: Oversee budgeting, financial planning, and fundraising efforts to ensure the project's sustainability and long-term success.* Administrative Responsibilities: Handle administrative tasks related to the project, including reporting, documentation, and compliance with legal and regulatory requirements.

As community manager at Pally, I was responsible for a range of different areas, including marketing, events and partnerships:• Scheduling, organising and hosting tri-weekly community events and socials • Managing event registrations and all attendee communication, before, during and after events• Troubleshooting issues and supporting with attendee queries • Managing and training a team of volunteers to support with event hosting• Promoting events across a range of channels, and leveraging partnerships to raise the profile of events• Leading the recruitment and induction processes for a team of student ambassadors to represent the brand in universities in London• Creating original concepts for new events and obtaining feedback from current events to improve member experience• Line managing the Pally Marketing team and implementing communications strategy• Devising, creating and scheduling content for Pally channels• Helping to build and support relationships within the community on the app and via social media channels• Obtaining feedback from current events to improve member experience and enhance the app• Developing the company’s partnership strategy and identifying prospective partners• Building and nurturing relationships with venues and partners and negotiating discounts for our members and exposure for the brand

Overall Lead on Marketing, Social Media and Business Operations, managing all our social accounts, marketing campaigns and initiatives. This has involved but is not limited to...• Development and implementation of a company marketing strategy that have enabled us to become the foremost Coaching company for School Leaders in the country. • Growing our followerships and social media engagement exponentially by creating shareable targeted content, building relationships and establishing the company as a social influencer in the field. • Driving consistently high amounts of traffic to the Integrity Coaching website with clickable social media content, blogs and e-marketing campaigns.• Running highly successful social media campaigns which achieving record-high website traffic and leads for the business.• Landed the company hugely beneficial PR coverage on Sky News, a couple of Guardian articles (shortly to be released), articles in education magazines (e.g. PrimaryTeach) and lucrative appearances at conferences and events – all of which have since raised the profile of the company.• Building ever stronger relationships with leads, prospects and social influencers via social media to nurture them towards conversion.• Expanding our company website - creating new service pages, content and initiatives to drive conversions• Refining the website – using Analytics to improve usability to enhance CTAs and web content.• Copywriting - Creating engaging blogs designed to be encourage clicks, promote an emotional response and ultimately lead into a CTA.• Preparing and taking the lead on a campaign strategy for the promotion and delivery of Integrity Coaching events, workshops, webinars and our inaugural conference. • Designing of marketing collateral, event and blog designs.• Locating and expanding our presence on new and exciting channels to reach our target audience

• Creating social media content for their various accounts, locating engaging imagery and tracking content.• Designing, producing and proofing marketing collateral. • Writing web content advertising their voluntary opportunities to be featured across their current online marketing channels. • Establishing social media guidelines and advising on best practice for management of their social media channels going forward.• Undertaking market research and composing a comprehensive report documenting a number of recommended digital marketing initiatives, techniques, strategy alterations and channels, designed to boost interest and awareness of the Volunteer Centre. • Offering and implementing feedback on their current activities, ranging from their digital marketing (e.g. their SEO, website and social media) to their written materials and branding. • Assisting in the organisation and managing the publicity of volunteer centre events.• Locating opportunities and contacting local businesses to obtain giveaways and prizes for fundraising events.• Making enhancement recommendations for their E-Marketing campaigns and client contact strategy and implementing changes. • Creating a database and bringing the volunteer centre onto MailChimp in preparation for future campaigns. • Making fundamental changes to and resolving technical issues experienced with their CRM System, V-Base Cloud to enable them to fulfil both their daily (e.g. opportunity matching) and quarterly functions (e.g. reporting).

• Auditing the current marketing activities and websites of departments within the University, putting together comprehensive proposals and communication plans for these departments to revolutionise the marketing efforts of these respective departments.• Devising communications plans for campaigns and community events within the remit of the corporate team of the Marketing, Communications and Recruitment department. Assisting with every step of these campaigns from planning, preparation to execution.• Establishing new mediums (e.g. University desktop backgrounds) by which to advertise to the relevant target audiences, e.g. students, staff and external stakeholders.• Designing and writing the content for University communications, both internal and external to be broadcasted across a number of mediums.• Managing the pages on the website which are under the remit of the corporate team to ensure that the content is fit for purpose, up-to-date and entirely in sync with the University’s brand guidelines.• Market research and evaluation of the activities of University competitors.• Supporting with the organisation and ensuring the smooth delivery of the Print and Design tender at every step of the process.• Supporting the Corporate Marketing Manager, members of the senior marketing team and colleagues within the department as and when required with various duties, ranging from proofreading, obtaining quotes, to assisting with student recruitment events.• Liaising with internal and external stakeholders, the latter in order to enhance highly efficient working relationship by which expertise, resource and best practice can be utilised effectively across not only the department but the entire University. The latter, in order to form relationships with external groups and organisations to facilitate a dialogue and ultimately, mutually beneficial partnerships between the University and these parties.

• After a thorough analysis of MAF’s strengths and weaknesses, and a marketing audit, I wrote a robust Marketing strategy to maximise impact on sales and brand image, and defining the brand identity of the company. • Developing and executing this Marketing strategy according to a marketing calendar.• Creating a Social Media strategy and leading the delivery and execution of engaging Social Media campaigns and activities to build relationships with clients we are interested in working with and to raise our online profile. • Writing content for, restructuring and updating the current MAF website in line with this marketing strategy. • Assisting with the planning for a new and exciting corporate website. This involved the creation of a site map, content and design ideas.• Exploring exciting new website features and E-commerce techniques to make the best possible online impression and making significant improvements to the company’s SEO to increase the company’s brand awareness. • Tracking and measuring results and success of campaigns using online tools, such as google analytics.• Undertaking regular market research to be always aware of what our competitors are doing, so that we can ensure that we can get ahead of this competition and are operating as efficiently as we can be.• Assisting with the writing marketing literature for use in Company brochures and campaigns.• Developing a robust and categorised client database which captures accurate client information to be utilized in marketing campaigns.