Director Of Sales
Atlanta, Georgia, Us
Media Lodge delivers the industry’s most engaged outdoor enthusiasts across a vast digital ecosystem - vertically integrated to help brands reach and influence enthusiasts in authentic and powerful ways within fishing, shooting, camping, motorsports and active lifestyles.- Major account sales lead on all digital marketing options for network of 25+ web properties offering email/e-blasts, mobile targeting, show sponsorships with product integration and more- Significant client interaction at all levels - C-suite, marketing, sales, product management and creative- Secured quarterly/annual deals with 10+ top-tier outdoors industry companies on a data and analytics product offering (MPI), and consulted to analyze and better understand the marketplace’s product interest, consumer audience and sales forecasts- Provided significant input toward development of media offerings, corporate positioning, presentations, research and collateral materials- Sold Presenting/Title Sponsorships of five (5) series (shows), as well as multiple supporting level sponsors- Significant annual digital deals in excess of $75,000 include Ruger, FN America, Remington Outdoor Group, Smith & Wesson, Kimber, Vista Outdoor, Glock, Hornady, Henry Repeating Arms, Savage Arms, Sig Sauer, CZ-USA, Mossberg- Grew direct response client revenues with five clients each spending over $150,000 annually