I could say that I have been working in this profession for more than 25 years, but the verb "to work" is an understatement. Actually, I have been living and enjoying all this time as the first day I walked through the doors of the first agency where I did an internship. It has always seemed magical to me how you can reach people to tell them something that, on many occasions, they didn't even know, and then persuade them that "Hello, here it is and it's great". It's been many years and many agencies. From multinationals like DDB, Ogilvy, Iris Worldwide, to independent agencies like Bárbara & Co, Twist Ideas or, more recently, our project The Whispers. Precisely, the name of our agency is the product of these more than 25 years in which we have come to the conclusion that we should not shout things, we should not flood the media and people's lives. It is much more effective to know who they are, where they are, what they are like and what words are appropriate to, with a simple whisper in their ear, convince them. I have been comfortable managing large teams of creatives or working alone in my freelance days. In the end, when something is enjoyable, everything pleases. There have also been all kinds of clients that have filled my life. From Volkswagen, BBVA, Font Vella, Telefónica, Ford, Hyundai, Simyo, to Mars, Effebiquattro, Unoentrecienmil, Joma, etc. A lot and in several countries. What luck when I think about it. Thanks to all of you.The awards have been important, of course, Cannes Lions, Soles from San Sebastian, New York Festivals and even some Efi. But if I have to choose one award, I always say that they are those moments when I meet a person outside the profession who remembers one of my campaigns. At the end of the day, that's what this profession is all about, reaching people's heads and hearts and leaving a small mark, isn't it?I'm still here, learning more and more new ways of communicating, but they still have something in common. A concept, an idea. A spark.