Proposition Lead - Fwa Squad
Auckland, New Zealand
Designing, developing and leading out IT team to build a Wireless broadband proposition that is competitive in the market and delivers a world class customer experience. Using the entire marketing mix to drive commercial results by leveraging different levers including price, promotion, marketing and productKPIs are Sales, Revenue, EBITDA, Churn and Customer Satisfaction (NPS)Key Achievements:• Launched 5G Broadband across main centres in Aotearoa – Vodafone’s key owned and most profitable Broadband Technology • Key Senior Lead in developing and executing one of Vodafone’s key strategic initiatives – migrating customers from Copper Broadband to FWA resulting in $11m savings p.a. and an NPS of over +35• Led an IT delivery agile squad that delivered new workflow management software, CRM/process automation, self-service capability and product enhancements over 15 sprints reducing 3000 human hours, resulting in over 100% growth in our FWA base in 12 months • Led full portfolio refresh of FWA – more than doubling acquisition across Business and Consumer Units in 12 months• Launched Vodafone’s $40 Gold Plan, a key milestone in helping close the digital divide in Aotearoa by making connectivity more accessible to all• Reduced FWA churn by over 50% leveraging our new improved product, experience, customer data and insight• Increased FWA Benchmark NPS by 30 points over 12 months – from being worst to top performing Broadband access technology• Awarded Remarkable award for 2020 – One of 15 Top Performers across the business rewarded with a trip away with the Vodafone Executive team.• Selected to be a part of the Kawai Indigenous Growth programme – for Maori and Pacific leaders