David Gustman Email & Phone Number

Wilmette, Il, Us

Chicago, Illinois, United States

MBuy is a leading everychannel media partner. MBuy combines "every channel" expertise, superior service, and the industry’s best technology to give advertisers the power to connect with consumers through the entire purchase lifecycle. MBuy partners with clients to guide them through the entire campaign lifecycle to deliver successful media executions.• Collaborating with the President on all business initiatives, leading daily operations and management, and working with stakeholders and across departments to identify core services and deliverables for MBuy and key clients.• Facilitate sound procurement, contract management, and financial management, overseeing conflict resolution, process implementation, and collaboration on various financial operations. • Managing initiatives for a comprehensive internal systems overhaul, including Salesforce and streamlining of media planning and management workflows.• Orchestrated the implementation of a standardized Scope of Work, empowering account teams with accountability and profitability.• Redesigned end-to-end account management and QA processes, reducing duplication, and increasing scalability.• Developed and standardized new client onboarding compliance plans, resulting in a decrease in onboarding timelines and significantly increased client satisfaction.

Chicago, Illinois, United States

• Collaborated with executive management and departments to implement strategic initiatives, overseeing customer and vendor contracts, scope of works, pricing, profitability, and risk management efforts.• Managed the P&L and maintained a planned versus actual P&L tracker, enhancing transparency in financial reporting.• Managed monthly billing activities, overseeing workflow management, in addition to business planning, forecasting, expense management, system reconciliation, client invoicing, and accounts receivable/payable.• Spearheaded process and policy enhancements, including the implementation of a Sequential Liability policy, reducing liability during media campaigns, and mitigating company risk exposure, among others.• Onboarded sales officers, executing sales enablement, pipeline management, territory assignment, and reporting on Salesforce metrics

Chicago, Illinois, United States

• Collaborated on the implementation of Salesforce and NetSuite platforms, managing pipeline and bookings effectively.• Enhanced operational efficiency through the introduction of automation, workflow optimization, and data analysis.• Collaborated to develop and implement a new media planning platform, streamlining campaigns and establishing a single source for client media plans• Developed a versatile account management toolkit in collaboration with all departments, creating SOPs, and establishing efficient workflows across the company.• Developed a financial operations/QA program, collaborating with Finance and Media Operations departments• Streamlined collection timelines, improved accuracy in vendor payments, and enhanced overall financial management.

Chicago, Illinois, United States

• Served as an innovative media planner, buyer and analyst for high-level clients, including planning, presenting, and gaining approvals to execute an innovative and immersive media campaigns; ensured exceptional customer service, collaboration, and deadline execution.• Coached a team of media analysts overseeing $8M in accounts, empowering the team for growth, resolving external client issues/team conflicts, and training on system best practices.• Managed a vendor partnership with ComScore, coordinating ways to onboard and train successfully, documenting best practices, and serving as the SME for the StationView Essentials research tool

Chicago, Illinois, United States

• Analyzed markets for advertising mediums, platforms, and partners, informing the creation of cross-channel media solutions and campaigns with the highest demographic reach.• Collaborated on the implementation of a media buying software to replace manual processes, streamlining workflows across account management and financial operations, and aiding the transfer of historical campaign data for improved continuity

Logan Square, Chicago

• Took over Astek Community Management duties, resulting in an increase in engagement, followers and interactions• Gained experience in understanding digital analytics resulting in interactivity, benefitting our social media goals• Conducted secondary research in the development phase of a mobile application creating insight that gave Astek an edge over competitors • Produced and analyzed client case studies, as well as weekly digital analytics presentations for Astek

• Assisted in the maintenance of SRAM’s website and social media outlets. • Focused on print, digital, and social media management.• Conducted market research and brand audits to gain a competitive edge.• Worked with Photoshop to edit 2012 product line images for further usage online and in catalogs

• Assisted with outside sales and with booking trucks for transportation of client products. • Provided smooth and proficient logistics management services for corporations that are competing in a wide variety of industry sectors.• Started and maintained healthy client relationships in order to maintain smooth business operations• Gained valuable interpersonal and communication skills through daily sales calls with clients and drivers, ensuring sufficient and precise operations.