• Responsible for the performance of the infant formula and growth milk categories in the self-service channel.• Alignment of commercial and promotional agreements to ensure the volume and profitability of the P&L of the Nestlé nutrition business.• Develop plans with marketing and key accounts to achieve monthly and annual investment, sell-out, sell-in, and inventory days goals• Identify development opportunities for product innovation and grammage categories according to new trends• Analyze market information (Nielsen / IQVIA) to activate promotions that allow the development of the categories together with the clients.

• Design and implement trade marketing strategies for Walmart (+3,000 of point of sales), leveraging the different verticals (Cashi, BAIT, SUMA).• Create strategies to maximizing investments with trough omnichannel approach.• Align and plan the temporalities calendar to improve the participation vs. previous year• Develop and execute omnichannel campaigns (Facebook, Instagram, Point of sales, ATL Tv Azteca & BTL) and material creation (banners, social media, and marketplace).• Create plans for execution and engagement with appropriate customer contact points. • Analyze market data, consumer insights and industry trends to identify key issues and opportunities for profitable brand growth.• Develop trade marketing and branding guidelines elevating operational efficiencies.• Plan and design promotional initiatives and key events. • Support internal and external communication with the Operations teams for Regional alignment.Achievements:• First ecosystem to have 3 client verticals (BAIT, Cashi & WM Pass)

• Develop and execute commercial strategies for key Accounts such as Tiendas 3B, Tiendas Neto, Waldos & Joi Canadian stores, for 11 categories, managing annual sales budget of $380M pesos, leading a team of 2 direct reports and 4 indirect. • Responsible for the sell-in and sell-out creating promotional campaigns ensuring business and category growth.• Manage and allocate department resources and budget according to forecasted and sales objectives. • Analyze and review commercial, distribution and legal agreements ensuring compliance.• Develop portfolio strategy for shoppers and retailer characteristics (profit margin, base line, and temporalities.• Control and manage promotions and discounts in a profitable and sustainable way.• Control and monitor commercial KPIs such as inventory days and fill rate.• Manage internal and external client and supplier relationships.Achievements:• Establish commercial conditions for the channel.• Maintain customers with direct purchase from the company without intermediaries.

• Design and implement Trade Marketing strategies for the Coffee category and Dolce Gusto, managing client portfolio such as Chedraui (338 points of sale) and Comercial Mexicana (73 points of sale). • Own and drive commercial negotiations and agreements including promotional activities.• Monitor account operations ensuring inventory control and defining a pricing strategy.• Implement activities and projects assigned by the business unit.• Control and maintain budget and ensure ROI.• Support in staff recruitment and training for (110 of sales executives).

• Create and execute strategies and activities for Point of Sale, to position Coffee category, creamers and Dolce Gusto business units.• Manage BR, TT activities on the various channels, including budget allocation. • Support in hiring and recruiting the best talent for the Trade Marketing Department.

• Development of promotional activities to ensure sales targets in each of the 300 assigned sales points.• Improvement of points of sale, attracting new consumers to developing categories.• Assurance of the promotional strategy for both individual consumption and input