I am a results-oriented technical marketing leader with a passion for creating & executing go-to-market plans. I excel at developing people and teams to achieve their maximum performance by developing a culture of community, purpose, and innovation. With more than 15 years of experience in marketing, I greatly enjoy telling customer stories and helping the engineering community learn about new and emerging technologies.I’m currently the director of marketing for the Semiconductor and Electronics business at NI. Working in the test and measurement industry, I am focused on driving business growth in emerging marketing opportunities like 5G/6G and adoption of digital transformation technologies.