Social media marketing professional with vast experience creating and managing the global social media strategy for a financial services company in the Fortune 500. Vast experience integrating social media tactics into robust advertising campaigns. Experienced in the regulatory and legal implications of being active in the social media space. Familiarity with the creation of corporate guidelines for social media activity. Passionate about the relationship between social media and customer service. Core Competencies:•Social Media strategy and tactics•Advanced knowledge of social platforms and monitoring suite suppliers•Marketing campaign integrations with social media•Social Media ROI assessment•Familiarity with financial services legal and compliance considerations of being active in the social media space•Community management (customer service) strategy development•Strong understanding of insurance and investment products•Strong project management leadership