David Chen

David Chen Email and Phone Number

Empower traditional businesses with revolutionising technologies. @ Maison Blue Australia
David Chen's Location
Doncaster, Victoria, Australia, Australia
About David Chen

With four years of experience as a Business Analyst and Product Designer, I have honed my ability to deliver strategic insights by leveraging business intelligence and data analytics in the software development industry. I have a proven track record of enhancing efficiency through the bespoke design, development, and implementation of software applications. I aim to apply these skills in any Product Management or Business Analyst capacity, where my expertise can drive decision-making and product strategy.Product Management and Design- Bring 3 years of experience in conceptualizing, developing, and overseeing product lifecycles for diverse advanced projects with marketing, business, customer, and industry orientations.- Proven ability to lead teams in designing comprehensive e-commerce sites, sales process flows, CRM stages, performance metrics, and feedback loops.- Record achievement of 600% performance improvement in traditional email marketing products and 1700% boost in reach/interaction across new marketing channels, including all major social media platforms.Product Optimization and Performance Enhancement- Proficient in creating general performance metric systems, user feedback evaluation systems, UX review systems, and unit test case designs.- Demonstrated skills in JavaScript and PHP performance optimization, SQL optimization, and conducting A/B performance tests.Business Analytics and Consultancy- Bring three years of experience in business analytics and consulting, utilizing tools like Google Analytics, Metabase, and data warehouses.- Successfully provided consulting services to over 30 different clients on customer journeys, NPS, and recall systems, leveraging my familiarity with CRM and Email Optimization.Development Experience and Technical Proficiency- Possesses senior front-end development skills with proficiency in ElectronJS, VueJS, Vue CLI, SEO, Jquery, Bootstrap 3, and 4.- Have successfully designed front-end architecture and have an excellent understanding of responsive design.- Experience with ReactJS, PHP Laravel, and various JavaScript frameworks, underpinning my capacity to understand and work closely with development teams.

David Chen's Current Company Details
Maison Blue Australia

Maison Blue Australia

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Empower traditional businesses with revolutionising technologies.
David Chen Work Experience Details
  • Maison Blue Australia
    Information Technology Manager
    Maison Blue Australia Mar 2023 - Present
    Brisbane, Queensland, Australia
  • Gooditwork
    Product Manager
    Gooditwork Sep 2022 - Mar 2023
    Melbourne, Victoria, Australia
    Working as product/project development manager for this startup's new projects, I've spearheaded the creation of innovative, holistic SaaS solutions and platforms designed to drive business growth and customer engagement.One significant project was "ENGAGE", an integrated, customizable business SaaS solution. This tool consolidated lead management, CRM, AI-automated marketing products, and customer feedback surveys into one dynamic system. It featured industry-specific CRM stages that delivered critical insights to maximize lead and sales conversions. I also incorporated real-time performance and industry data to formulate agile business improvement strategies. As a part of this project, I established guidelines for ad, content, lead, and data management to enhance efficiency, security, and targeting precision. My role also involved managing the entire Software Development Life Cycle, from requirement analysis to testing and implementation.Another noteworthy project was developing a user-feedback system and a real-time BI platform. This system streamlined the process of gathering customer feedback and offered current performance analysis to guide clients in strategic decision-making. This project also integrated Google Analytics APIs for deeper sentiment analysis and leveraged MySQL and BI tools to store and analyze customer feedback in JSON format. In addition, I offered consultation on CRM and future customer journey designs.Lastly, I directed the creation of an automated marketing platform designed to assist clients with CRM. This platform centralized performance data from numerous social media marketing platforms, offering clients a one-stop source for real-time business insights. It featured diverse marketing campaigns, customer segmentation, and engaging email and SMS templates for various marketing purposes. To boost data integrity, we enabled real-time data synchronization between the marketing platform and client management systems.
  • Nwo Group Pty. Ltd.
    Software Developer
    Nwo Group Pty. Ltd. Feb 2019 - Sep 2022
    Melbourne, Australia
    I've led multiple projects to streamline operations and amplify growth for our clients.First, I architected a robust NPS system and real-time BI platform. This setup enabled our clients to collect feedback and monitor performance, acting as a springboard for strategic improvements. By integrating Google Analytics APIs, we boosted customer sentiment analysis capabilities. Feedback data was meticulously stored and analysed in JSON format using MySQL and BI tools. Besides, I also provided consultancy on CRM and customer journey design.Second, an automatic Marketing Platform was developed. This platform, equipped to execute varied marketing campaigns and customer segmentation, was aimed at enhancing CRM outcomes. By centralizing performance data from various social media platforms, we offered clients real-time business insights. Additionally, the platform featured bespoke email and SMS templates for diverse marketing purposes and real-time data synchronization with client management systems.The third project, a unified Appointment Booking Platform, revolutionised the booking process for clients' end-users. We developed industry-specific appointment channels and demographic-targeted promotions. In addition to modernizing client booking systems, I enabled data-driven decisions by delivering insightful reports on user behaviour and traffic. We further improved the user experience by creating a user handbook for platform management.Lastly, I directed the development of an Electron desktop program—Auto Synchronize Program. This tool was designed to mitigate manual data inputs from PMS to CRM and other online services, increasing efficiency by 80%. We incorporated Electron Store and MomentJS for seamless data transfer from client systems and also implemented a strategy to compare local records before server requests, effectively reducing server loads.

David Chen Education Details

Frequently Asked Questions about David Chen

What company does David Chen work for?

David Chen works for Maison Blue Australia

What is David Chen's role at the current company?

David Chen's current role is Empower traditional businesses with revolutionising technologies..

What schools did David Chen attend?

David Chen attended Monash University.

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