David Harley, Mba Email & Phone Number

Oakville, On, Ca

Gta West & Ottawa (Central Zone 1)

•Responsible for most important territory Nationally (Central Zone 1) which oversees the Nav Bhatia (Toronto Raptor's Superfan) Dealer Group, the Humberview Dealer Group, the Dilawri Dealer Group, and the Myers Dealer Group.•Responsible for overall territory and dealership performance including achieving customer experience objectives (ex. Sales & Service NPS/KPI targets). Delivered all aspects of dealership management and customer experience processes to improve customer loyalty and retention to grow net sales and market share.Key Highlights:•Improved NPS/KPI performance of territory which helped improve sales and profitability within territory by developing dealership-specific performance strategies that aligned with regional objectives.•Improved Sales NPS/KPIs of territory from mid-range performance as of early 2023 to number 1 in Sales NPS/KPIs Nationally by end-of-year 2024 (versus all other territories).•Improved Service NPS/KPIs of territory from mid-range performance as of early 2023 to number 1 in Service NPS/KPIs in Central Zone (Ontario) and top 5 Nationally by end-of-year 2024 (versus all other territories).Awards:•Presented with Hyundai Award of Excellence by Nav Bhatia on behalf of the Nav Bhatia Dealer Group (Mississauga Hyundai, Rexdale Hyundai and Streetsville Hyundai) - August 2024.

Oakville, Ontario, Canada

•Managed, designed, and planned strategic dealership network as part of National Market Representation business plan to expand company’s footprint through franchise sales and development at local and national levels, ensuring effective Ford and Lincoln representation across all Canadian markets.•Led all aspects of franchising development functions including strategic planning, electric vehicle (EV) infrastructure and deployment strategy, recruitment and selection, market analysis, dealer agreements, and dealership facility image compliance.•Oversaw all activities related to buying and selling Ford and Lincoln franchises nationwide. Provided leadership and direction to all parties involved in buying/selling process for continued success and profitable growth of Ford of Canada and dealership network.•Handled franchisee selection process, including interviewing franchise applicants and assessing suitability via a thorough due diligence process for appropriateness and fit; directed all activities related to screening potential new dealership owners/candidates to ensure internal qualification.•Managed operational budgets with a focus on cost control and handled buy/sell purchase agreement contracts with new ownership teams which achieved/exceeded targeted sales, profit, and performance objectives.•Built business relationships with business owners (new/experienced), brokers, managers, investors, corporate partners, and established dealership groups.•Drove continuous improvement projects which optimized operations and improved productivity to meet and exceed business objectives.Key Highlights:•Grew profitability, market share, and franchise value by 9% YOY by developing and implementing strategic policies and processes focused on improving dealer performance.•Managed sale of approximately 130 dealerships and oversaw financial reporting of 430 Ford and Lincoln dealership network.

Oakville, Ontario, Canada

•Responsible for overall assigned territory and dealership performance including achieving business plan objectives (ex. vehicle sales, vehicle share, parts sales, service retention, customer experience). Delivered all aspects of dealership management including driving net sales, market share, forecasting, and business planning for vehicle & parts sales, customer experience, and generating new business.•Conducted competitive market analysis and developed a robust business development plan, roadmap, and sales strategy to secure new business and market penetration strategies; ensured overall alignment with corporate objectives by outlining expectations for sales and performance.•Researched and deployed innovative product development functions and strategies, including implementing sales strategies, collaborative marketing strategies, promotion planning, and negotiating contracts.•Created informative presentations; presented information to dealer management teams at meetings, industry exhibits, trade shows, conferences, and other customer-facing events, cultivating new relationships and achieving business growth objectives.•Trained, coached, mentored, and managed performance, incentives, and appraisals of dealership sales and service teams to develop superior territory management, fact-based selling skills, sales success, and establish improved best practices.Key Highlights:•Increased sales and profitability within territory by 12% YOY by developing dealership-specific performance strategies that aligned with regional objectives.•Grew revenue and profit of key dealerships by 14% YOY through dealer consultations emphasizing improved dealership operations focusing on market share, vehicle/parts volume objectives, wholesale process & obligations, customer experience management, loyalty/retention, product training & product launches, advertising/merchandising plans, web/lead management, and fast turning inventory.

Oakville, Ontario, Canada

•Developed and implemented go-to-market retail incentive strategies for Ford and Lincoln vehicles lines to drive sales performance and market share.•Conducted research, analysis, and audits of market conditions, competitors, and sales performance by leveraging data to optimize marketing strategies. Built, presented, and defended business cases to C-level executive leadership.•Led cross-functional team with multiple departments, including Vehicle Line Marketing, Regional Offices, Sales Operations, Ford Pro (Fleet), and Lincoln to develop analytical insights into retail marketing and vehicles line strategies that evaluated new opportunities and led to more efficient, effective, and competitive positions (i.e. long-term financing and dealer motivational programs).•Managed relationships with outside data providers to monitor competitive landscape of other OEM’s advertising strategies, ensuring competitive intelligence remained current and effective.•Led field and dealer teams in understanding and executing quarterly marketing strategies and communicated to entire organization, including senior leadership, major competitive actions that impacted the marketplace.•Managed end-to-end marketing program, including stakeholder engagement, third-party deliverables, budget, key performance indicators (KPIs), and timelines.Key Highlights:•Collaborated with executive team to design, develop, and implement successful Costco marketing campaign ($1K off for Costco members), which helped Ford of Canada retain market and sales leadership for a sixth consecutive year.

Oakville, Ontario, Canada

•Served as main point of contact for Ford dealers, Sales Operations, and internal stakeholders for vehicle scheduling, production, and commodity issues. Maximized production scheduling of vehicle lines promptly to keep manufacturing plants at maximum capacity. Exceeded scheduling target metric of 95% for the region each month.•Managed 120+ regional dealers on vehicle scheduling, communicating potential allocation issues. Supported vehicle production orders to maximize Western Market Area vehicle supply and flow of retail units.•Prepared and presented Vehicle Wholesale Commodity Guides to all regions for monthly regional Vehicle Wholesale deployment.

Oakville, Ontario, Canada

•Delivered data-driven solutions to improve monthly sales forecasting and provided senior leadership with timely and accurate analysis to aid decision-making process for national and regional retail incentives and marketing campaigns. Carried out market research, competitive analysis, trend analysis, and regression analysis.

Master Of Business Administration - Mba, Sales Management & Leadership, Graduated With Honours (95.4% Graduating Average)

Bachelor Of Business Administration, Dual Major In Marketing & Management, Dean'S Honour List; Graduated Cum Laude For Academic Excellence

Business Administration, Marketing Coop, Graduated With Honours