My experience encompasses a range of impactful marketing projects, including:Strategic Partnerships: Facilitating collaborations between charities and schools, maximising donation potential.Brand Expansion: Supporting non-education brands in successfully entering the education sector through tailored content marketing strategies.Engagement-Driven CSR Initiatives: Developing and promoting CSR projects that achieve high utilisation rates among schools, teachers, and students.Data-Driven Innovation: Crafting research projects that leverage data to inform resource and product development and eliminate guesswork.Segmentation and Personalisation: Utilising segmentation models to personalise promotional efforts, ensuring relevance and maximising impact on target audiences within the education sector.Marketing Optimisation: Optimising marketing channels for brands, ensuring efficient budget allocation and maximising return on investment.These projects are all fuelled by my passion for integrating behavioural science principles into traditional marketing frameworks, creating more effective and targeted strategies.