In conjunction with 3 other classmates, I was asked to become a digital marketing consultant for a local wedding dress shop based in Drogheda.The proposal was to come up with a strategy to lead the development road-map for their digital transformation in order for them to remain competitive against competitors, who already had a digital marketing presence.Key Deliverables:• Successfully devised a marketing strategy in conjunction with 3 other classmates using PR Smith's SOSTAC framework. • Conducted extensive market research and persona analysis to understand the customer journey, pain points and identify opportunities for the business. • Successfully executed a strategy for email and social media campaigns to drive continuous awareness to the bridal dress stores website, to which I was later informed, increased online traffic by over 50%, resulting in a successful and commercially viable online platform for the business. • Conducted a RATER analysis to successfully identify customer pain points in the bridal stores website, and helped strategise a plan for a website redesign, which optimised the UX and had the customer journey as a key focus of its design. • Helped to devise a long term SEO strategy for the bridal dress store to improve their SERP ranking which included; optimising their website headers in order to rank for key keyword search traffic, increasing their inbound and outbound links, development of a blog, and a digital content strategy across their social platforms which would attract, engage and delight existing and potential customers.

Key Deliverables• Generated various marketing and financial reports using in-house systems such as Style Research (now Style Analytics). • Proofed and verified all reports and ensured key accuracy on each draft• Helped design and create clear, concise monthly statistical reports for clients in conjunction with the marketing manager, and assisted in updating the company website with up-to-date statistical information.• Call handling and email; responsible for dealing with client queries regarding reports and responsible for reporting up to date statistical reports to regular clientele. • Communicated and liaised with the Marketing and Financial Department and worked to specific monthly targets and projects for both departments.• Maintained excellent attention to detail for any discrepancies or numerical issues in reports.• Liaised with management regarding potential compliance issues and provide solutions when necessary.• Adhered to all data protection procedures; client confidentiality and verification. • Logged all interventions to CRM (Client Relationship Management) system to provide accurate and concise feedback throughout each department and audit trails.• Carried out general compliance checks in all dynamic portfolios; involved in investigation and resolution of issues in conjunction with compliance department. • Updated and recorded all information on spreadsheets using MS Excel and generating an overall reconciliation report when required and updated the central database when required.