As the Head of Safety Marketing for Dräger in the UK & Ireland, I drive the achievement of business goals by leading the development and implementation of the go-to-market market strategy. I play a pivotal role in business growth by personally overseeing the creation and execution of effective marketing strategies that resonate with target audiences, boost sales, and elevate brand awareness.Key Achievements & Responsibilities:🚀 Commercial Leadership Team Role: As a key member of the UK & Ireland Commercial Leadership Team, my role extends beyond the direct management of my team to actively contribute to overarching organizational strategies and decisions, collaborating closely with leaders from Sales, Product Development, Commercial Operations and Customer Services. 💡 Strategic Growth: Personally accountable for delivering midterm and long-term growth in net sales and consistently enhancing the global gross profit across the entire Dräger Safety portfolio in the UK & Ireland.👥 Team Leadership: I manage and mentor the marketing & communications teams, fostering a collaborative and effective work environment to achieve the goals outlined in the marketing strategy.💰 Budget Management: As part of my responsibilities, I create and manage the marketing budget, ensuring efficient allocation of funds to achieve desired results.🔍 Campaign Development & Oversight: I oversee the development and execution of marketing campaigns, ensuring they align with the brand, convey the intended message, and achieve the desired outcomes.🌐 Market Insight: Leading my team, I stay ahead by analysing market trends and consumer preferences, conducting in-depth market research, and closely monitoring competitor activity.Excited about the journey ahead as I continue to lead and inspire my team, driving innovation and success for Dräger in the dynamic landscape of Safety Marketing! 🌟

Marketing Manager Safety Strategy and FGDS (Fire & Gas Detection Systems), responsible for driving the Dräger UK & Ireland safety strategy across all safety segments and product portfolios in collaboration with the Marketing Managers and Head of Safety Marketing. Having specific responsibility over the ADM market segment (Application Driven Markets) including but not limited to the Utilities Sector - Water, Telecom, Power Generation Inc. Renewable Energy, Chemical - Top tier COMAH sites, Science & Technology Sector and the Food & Beverage industry. Responsible for the entire FGDS (Fire & Gas Detection Systems) portfolio, optimisation of the portfolio for the domestic market and ensuring that the local market requirements are clearly communicated to all key stakeholders within the business. This includes local price positioning of the portfolio within the target segments, competitive positioning of the product differentiation message and adaptation of global marketing materials. The Marketing Manager is the product expert responsible for providing support to the sales teams for the achievement of their sales targets.

Fire and Gas Detection Systems Marketing Manager, responsible for the entire fixed fire and gas product portfolio, optimisation of the portfolio for the domestic market and ensuring that the local market requirements are clearly communicated to all key stakeholders within the business.This includes local price positioning of the portfolio within the target segments, competitive positioning of the product differentiation message and adaptation of global marketing materials. The Marketing Manager is the product expert responsible for providing support to the sales teams for the achievement of their sales targets.In addition the Marketing Manager Fixed Fire and Gas Detection Systems is responsible for managing all safety segments at country level. This includes line management of the safety marketing and communications team, currently five reports in total. The Marketing Manager Is also the segment expert responsible for the analysis of the market, definition of the portfolio and generation of the marketing plan.

Responsible for the portable gas detection portfolio across all UK market segments. Includes optimisation of the global portfolio for the domestic market and ensuring that the local market requirements are clearly communicated. Marketing Manager & Portable Gas Detection Expert. The expert is responsible for the analysis of the market, definition of the portfolio and generation of the marketing plan including;• Local Price/Positioning of the portfolio within the target markets, competitive position as well as the adaptation / development of the product differentiation message and local product launches.• Analysis of the UK sales funnel with reference to segment and product responsibility, any actions to improve sales probabilities and identify root-causes in case of underperformance. Coordinate local approval with regulatory affairs. • Provide internal training on new and existing products and services in the portable gas detection portfolio. Provide sales support (i.e. product presentation, demo activity, local adaptation/creation of selling tools). Manage product positioning with sales force, provide support during the tender processes.• Adaptation of global / regional marketing materials for the local market. Market updates on competitor information, responsible for the marketing plan, customer satisfaction / Customer complaint / Quality issue resolution.• Manage and prioritize the Demo activity in general, demo units ordering inclusive, and generate reports based on demo feedback. Budget responsible for demo-devices and demo costs.

Responsible for selling the companies broad range of life safety products in the South / South West, Midlands and Wales territory.Including;• Self Contained Breathing Apparatus / Escape Sets• Personal Portable Gas Detection / Automatic Calibration & Bump Stations• Draeger Tubes / Pumps• Chemical & Gas Protection Suits• Drug and Alcohol TestersManaging and developing the aforementioned sales territory. Identifying, qualifying and developing target OEM and end-user accounts within target markets. Identifying new market opportunities and developing strategies to penetrate new sectors whilst supporting a range of personnel.including; • Directors. • Plant Managers.• Health & Safety professionals.• Contractors.Industries served include;• Steel Manufacturing.• Water (Clean/Waste).• Power (Generation/Distribution). • Oil & Gas (Refining/Exploration).• Civil Engineering (Construction).• Food & Beverage (Brewing).• Petrochemical & Chemical.• Marine (Onshore & Offshore).

All the responsibility of my previous South / South West, Midlands and Wales role, additional responsibilities associated with my senior position include;• Senior Area Sales Manager within a UK team of five.• Providing support to the Director of Sales with reports and processes.• Collating and updating the UK forecast.• Taking a lead on recommending proactive actions to strengthen the UK market focus.• Representing and communicating the view of the UK ASM's on issues affecting the team.• Coaching other UK Area Sales Managers when required.• Involved in the recruitment and training of new UK Area Sales Managers when required.

Responsible for selling the companies broad range of safety portable and fixed gas detection systems in the South / South West, Midlands and Wales territory.Managing and developing the aforementioned sales territory, utilising and where necessary finding and appointing distributors. Identifying, qualifying and developing target OEM and end-user accounts within target markets. Identifying new market opportunities and developing strategies to penetrate new sectors whilst supporting a range of personnel to include; • Directors. • Plant Managers.• Health & Safety professionals.• Contractors.Industries served include;• Steel Manufacturing.• Water (Clean/Waste).• Power (Generation/Distribution). • Oil & Gas (Refining/Exploration).• Civil Engineering (Construction).• Food & Beverage (Brewing).• Petrochemical & Chemical.• Marine (Onshore & Offshore).

Working for the "Manufacturing Division" I was responsible for providing specialist finance solutions to manufacturing companies. This included the financing of new and used manufacturing equipment of all types, a large proportion however was the refinancing of existing machinery or assets. This often required a detailed understanding of the customers business and the assets involved, it was often the case that the customer was looking to raise additional cash from their working capital. In addition to finance packages I was also responsible for offering specialist protection policies. These included policies aimed to protect key personnel, asset value and damage/breakdown cover.

Responsible for selling the companies broad portfolio of CNC machine tools in the West/East Midlands territory. Managing and developing the aforementioned sales territory including supporting users, developing new business and establishing long term customer relationships with;• Directors. • Production Managers.• Application Engineers.• Machine Operators.Managing bespoke turnkey projects to identify the best machine solution for the end user using vertical and horizontal machining centres, multiple axes turning centres and tool room machines. Overseeing the whole sales process from initial enquiry to order placement whilst using my in depth knowledge of;• Machine Specifications.• Machine Applications.• Fixtures, Tooling & Ancillaries.Industries served include;• Aerospace. • Automotive. • Motorsport (Formula1). • Tool & Die (Pattern Makers). • Sub Contract Machinists.

Responsible for selling the companies broad portfolio of CNC machine tools in the South/South West, Midlands and Wales territory. Managing and developing the aforementioned sales territory including supporting users, developing new business and establishing long term customer relationships with;• Directors. • Production Managers.• Application Engineers.• Machine Operators.Managing bespoke turnkey projects to identify the best machine solution for the end user using five Axis vertical and horizontal machining centres, multiple axes turning centres and sliding head machines. Overseeing the whole sales process from initial enquiry to order placement whilst using my in depth knowledge of;• Machine Specifications.• Machine Applications.• Fixtures, Tooling & Ancillaries.• Control Systems, Motors & Drives (Fanuc, Siemens, Heidenhain).Industries served include;• Aerospace. • Automotive. • Motorsport (Formula1). • Tool & Die (Pattern Makers). • Sub Contract Machinists.