David Heflin Email and Phone Number

Motivated and driven Buyer/Category Manager with an analytical mind and passion to make a difference. I am a team player who works well individually or in groups. I have successfully managed assortments for 650 locations to assortments for over 2,000 locations; spanning two retail formats. I also have extensive experience managing dynamic ecommerce businesses; using analytics and data to make merchandising decisions. Key Achievementso Identified new lawn mower supplier and developed new Craftsman mower program for 2020o Improved margin rates of lawn mowers by 319 Bps and lawn tractors by 96 Bps Y/Y through review of expense structure and taking pricing actions based on understanding of the total cost to sell Mowers.o Improved the profitability of canister vacuums by 25.8% Y/Y through price testing.o Grew the vendor direct business on Sears.com and Kmart.com by 92.7% Y/Y through online only promotions and assortment expansion.o Increased the sales of key AV accessories by $4.4mm through assortment improvements. This was accomplished by identifying and refining the growing categories and streamlining the legacy items.o Partnered with the Private Label manager to launch a private label brand for consumer electronics. Surpassed the sales estimates for the first 4 months the items were in the stores by $100K.