David Heldman Email & Phone Number

Burbank, Ca

Initiate the business plan for this start-up business that marketed electronic audio equipment in conjunction with the production capabilities of the parent company, Miziker Entertainment Group, Ltd. Help with the design of collateral materials, mailings and convention booth demonstrations. Worked with corporate legal counsel preparing sales / lease contracts and other legal documents, negotiated retail space leases, license agreements. Was point person for establishment of an audio tour enterprise with the Hollywood Chamber of Commerce and the Hollywood Historic Trust. Official Hollywood Walk of Fame - Hollywood and Highland Retail Complex.

Santa Monica, Ca

Market a line of Health & Fitness videos and accessories to a wide range of retail outlets. Develop a standardized computer ordering system to expedite the ordering process. Responsible for current business and develop new accounts. Helped to conceive, develop and promote a B to B Internet site for product ordering. Work with senior management in all departments: Finance, Marketing, Operations, and Product Development.

Santa Monica, Ca

Develop and execute marketing and sales programs for this film distributor’s library of award-winning independent and documentary films/videos. Responsible for the management of all wholesale sales to retail accounts. Identified and developed new markets for video distribution, including use as premiums and “gifts of thanks” by nonprofit organizations. Direct sale of videos to PBS stations for use as membership drive premiums. Involved with the design staff to create effective, compelling retail packaging and sell sheets. The result is that the wholesales customer base was broadened and overall sales increased significantly through coordinated marketing efforts.

Burbank, Ca

Cold call and cultivate initial client contacts for capabilities presentations full service production company. Company specialized in the production of television programs, live shows and events, concerts, and special attractions at theme parks.

Los Angeles, Ca

Original advertising sales staff member of this cable network. Generate a growing list of accounts and the servicing of ongoing business. Develop and implement the marketing/sales strategies, including the preparation of sales materials and presentations to advertising agencies and their clients. Work with advertisers and the network’s programming department to create innovative and entertaining advertiser sponsored programs. Designed computer based record keeping systems, projected Nielsen Ratings estimates and department sales projections.

Los Angeles, Ca

Market national and regional magazine space to a wide variety of advertising accounts. Opened national and regional advertising accounts while maintaining established business relationships within the thirteen Western States sales territory. Developed and organized promotional/event marketing opportunities with advertising agencies and their clients in order to increase brand awareness among key product users.

New York, Los Angeles

Develop and present the marketing and media strategies to senior management on numerous national advertising accounts. Manage ongoing business and provide strategic direction as part of new business teams. Supervise department staffs for the marketing/media planning and negotiate with media vendors. Extensive experience with product/brand introductions, including the US introduction of Mitsubishi Motor Sales of America, Procter & Gamble , Kenner Toys(Hasbro) and various national brands during introductory phases. Marketing experience in the following categories includes: Automotive, Beer, Wine & Spirits, Consumer Electronics, Financial, Home Furnishings, Health/Beauty Aids, Package Goods, Toys and Games.